CES 2018: Alpine Electronics Reveals 9-Inch Aftermarket CarPlay System That 'Hovers' in Front of Dash

[doublepost=1515508059][/doublepost]What's the reasoning behind this pricing ? Wouldn't it make more sense to get a mount and use an iPad mini ?

Car accessories in general are pricey - some people must be happy to pay that kind of price. And this one won't benefit from the economies of scale an iPad mini can achieve given its volume. Also - touch targets on an iPad mini are the same size as on an iPhone. That's a life-threatening way of picking up your music when driving.

('https://www.macrumors.com/2018/01/09/ces-2018-alpine-electronics/')


Alpine Electronics at CES today unveiled ('https://prnmedia.prnewswire.com/news-releases/new-9-inch-ilx-f309-in-dash-system-from-alpine-electronics-will-hover-into-many-vehicles-300579574.html') a new aftermarket CarPlay system with a "hover" design that floats in front of the vehicle's dashboard instead of being embedded directly into it. The company said that the iLX-F309 "doesn't require custom installation," but professional help will still likely be needed to remove existing infotainment systems before installing the iLX-F309.

Alpine's receiver includes a 9-inch touch screen and will fit in "a variety of vehicles." The 9-inch screen is slightly larger than the average 6-to-7-inch screen size of many other aftermarket CarPlay infotainment systems. Alpine pointed out that the hover design will bring the larger display into vehicles that were previously restricted to dashboards with smaller form factors.



The system uses a 1-DIN chassis and an adjustable mount to give the "hover" effect after installation. In its announcement, Alpine Electronics described some of the installation mechanics of the iLX-F309 and how users will be able to adjust its angle:
In addition to CarPlay and Android Auto compatibility, the new system is also an AM/FM receiver with video support. The system doesn't include a CD or DVD slot, but there is a USB port, AUX input, and an HDMI input. The company mentioned that it has Bluetooth technology for audio streaming, but it doesn't appear to include Wi-Fi or support for wireless CarPlay connectivity, like the company's iLX-107 ('https://www.macrumors.com/2017/06/29/alpine-first-aftermarket-wireless-carplay-receiver/').

Multiple add-ons are available for the iLX-F309, including a CD/DVD player, a second HDMI input, and rear/side cameras to see behind the vehicle as it's backing up. Alpine Electronics authorized retailers will begin selling the new system in February for $1,100.

Article Link: CES 2018: Alpine Electronics Reveals 9-Inch Aftermarket CarPlay System That 'Hovers' in Front of Dash ('https://www.macrumors.com/2018/01/09/ces-2018-alpine-electronics/')

[doublepost=1515508059][/doublepost]What's the reasoning behind this pricing ? Wouldn't it make more sense to get a mount and use an iPad mini ?

480px resolution in a 9” screen for $1100. Bargain.

With most modern cars, this design may cover buttons and other switching.

Looks pretty silly too. Not clean and factory.

The head-unit portion of 12 volt electronics has for the past few years been focused on later-model vehicles where these features wouldn't be available in a factory finish. My car for example is a 7th generation Honda Accord with a dash that is unbelievably hard to modify with an aftermarket head unit:



Commercially available dash kits from Metra, Scoshe and the like that can put a stereo in the factory unit location are upwards of $200, limited to a single DIN and replace the factory climate controls as well. There are less expensive double DIN kits that will go into the pocket below the radio/climate cluster, but these are usually impeded by the console shifter or stick shift, and this is a far from desireable location for a 2-DIN screen. This Alpine unit would be a much better option for both of these locations, either giving you a 9 inch display where no display could be had before or giving you more flexibility for the screen if it was mounted lower.

Also, when it comes to "factory" looks, most OEMs that do bigger screens are also now opting for the floating screen look and they still don't look as good as this Alpine does:

[doublepost=1515508059][/doublepost]What's the reasoning behind this pricing ? Wouldn't it make more sense to get a mount and use an iPad mini ?

No, because the ipad UX isn’t tailored for driving like carplay is.

For a $1100 we might as well stick a few iPads there! :p