Samsung today announced the launch of its latest flagship mobile processor that's expected to power the firm's upcoming Galaxy S9 series devices. Called the Exynos 9810, the 9 series CPU is built on a second-generation 10-nanometer (nm) FinFET process and, apart from being faster and more energy efficient, includes advanced AI and deep learning capabilities that will power a new breed of facial recognition features in the smartphones.

The Exynos 9810 has a neural engine that can recognize people and objects in photos at very high speed, and will enable apps to use realistic face-tracking filters, according to Samsung – perhaps in a manner akin to Animojis which use the TrueDepth camera found in Apple's iPhone X.

Samsung Exynos 9810
Armed with the Exynos 9810, which has a separate secure processing unit for handling sensitive personal and biometric data, the new Samsung phones will also be capable of scanning and creating a 3D image of a user's face. The obvious suggestion here is that the Galaxy S9 range will have a facial authentication system similar to Face ID in the iPhone X.

Last year's S8 also had facial recognition capabilities, but it was limited to 2D tracking, making it less secure than Face ID and easy to fool. Despite the jump to 3D scanning though, it doesn't look like Samsung will be relying on facial recognition as the sole authentication method in its 2018 smartphones.

galaxys9plusrearleakaam

Image via @OnLeaks

CAD leaks and rumors suggest the S9 will retain the rear-mounted fingerprint sensor, now located underneath a new-dual camera setup instead of being positioned alongside a single lens, as it was on the S8. The change of location is presumably to make accidentally smudging the lens with fingerprints less likely, but as expected, Samsung will not be building fingerprint recognition into the OLED display. Otherwise, the general design of the Galaxy S9 looks largely similar to the S8.

For over a year leading up to the iPhone X, rumors ran rampant about Touch ID being placed under the display, or on the back or side of the device, but Apple has said those reports are untrue. In perhaps the biggest signal of its confidence in the security of its authentication method, rumors suggest Apple will remove Touch ID on all iPhones launched in 2018 in favor of Face ID.

When it comes to facial recognition, Apple's TrueDepth camera is said to have given Cupertino a solid technological lead throughout 2018, and perhaps beyond. Indeed, Samsung and other Android competitors could require up to two and a half years to replicate the functionality and user experience of the TrueDepth Camera in Apple's iPhone X, according to KGI Securities analyst Ming-Chi Kuo.

As with previous years, Samsung's new Galaxy Sx series of phones are expected to debut at the annual Mobile World Congress in February.

Top Rated Comments

H3LL5P4WN Avatar
105 months ago
So Sammy's business model seems to be:

Make fun of Apple and it's users whenever something new comes out.
Blatantly copy those features 6 months later.
Hope that this year's phone doesn't explode.
Score: 12 Votes (Like | Disagree)
maflynn Avatar
105 months ago
Not for nothing, but Samsung has the technology and people to produce their own chips. They're one of the major chip makers of the world, so its no surprise regarding the quick turn around.

Of course the number of features they copied from apple seems over the top this time around
Score: 8 Votes (Like | Disagree)
kdarling Avatar
105 months ago
So Sammy's business model seems to be:

-Make fun of Apple and it's users whenever something new comes out.
-Blatantly copy those features 6 months later.
-Hope that this year's phone doesn't explode.
lol Sounds just like Apple's plan:

-Make fun of larger or smaller screens, etc that other devices feature.
-Blatantly copy those features later when Apple sales need a boost.
-Hope that customers don't realize their old devices have been sabotaged by OS updates.

I would add that last year it was widely predicted that it was a mistake for Apple fans to make fun of Samsung's battery problems, as the resulting karma would be a b***. Well, guess what just showed up at Apple's front door?

Who says the universe doesn't have a sense of humor? :D
Score: 7 Votes (Like | Disagree)
kdarling Avatar
105 months ago
Well... that was quick!
Everyone’s been working on this. It’s one of those things whose time had come.

Heck, last year before the X came out, Qualcomm had announced image processors for 3D / face analysis.

..., and possible the anamojis
The latter was article speculation, not anything said by Samsung.

“perhaps in a manner akin to Animojis“ - MacRumors

Wait until if/when they actually do it, then you can say they copied :)
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
105 months ago
Facial scanning, and possible the anamojis
Uh Flynn... of the two, which do you think was really over the top? Samsung "copying" or your declaration of "number of features they copied from apple seems over the top"? :D I mean, I'll give you 3D scanning, but when the number of features turns out to be one... o_O
Score: 6 Votes (Like | Disagree)
superduperultra Avatar
105 months ago

- IRIS scanning works well
Define the word "well".
Score: 5 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...