Samsung today announced the launch of its latest flagship mobile processor that's expected to power the firm's upcoming Galaxy S9 series devices. Called the Exynos 9810, the 9 series CPU is built on a second-generation 10-nanometer (nm) FinFET process and, apart from being faster and more energy efficient, includes advanced AI and deep learning capabilities that will power a new breed of facial recognition features in the smartphones.

The Exynos 9810 has a neural engine that can recognize people and objects in photos at very high speed, and will enable apps to use realistic face-tracking filters, according to Samsung – perhaps in a manner akin to Animojis which use the TrueDepth camera found in Apple's iPhone X.

Samsung Exynos 9810
Armed with the Exynos 9810, which has a separate secure processing unit for handling sensitive personal and biometric data, the new Samsung phones will also be capable of scanning and creating a 3D image of a user's face. The obvious suggestion here is that the Galaxy S9 range will have a facial authentication system similar to Face ID in the iPhone X.

Last year's S8 also had facial recognition capabilities, but it was limited to 2D tracking, making it less secure than Face ID and easy to fool. Despite the jump to 3D scanning though, it doesn't look like Samsung will be relying on facial recognition as the sole authentication method in its 2018 smartphones.

galaxys9plusrearleakaam

Image via @OnLeaks

CAD leaks and rumors suggest the S9 will retain the rear-mounted fingerprint sensor, now located underneath a new-dual camera setup instead of being positioned alongside a single lens, as it was on the S8. The change of location is presumably to make accidentally smudging the lens with fingerprints less likely, but as expected, Samsung will not be building fingerprint recognition into the OLED display. Otherwise, the general design of the Galaxy S9 looks largely similar to the S8.

For over a year leading up to the iPhone X, rumors ran rampant about Touch ID being placed under the display, or on the back or side of the device, but Apple has said those reports are untrue. In perhaps the biggest signal of its confidence in the security of its authentication method, rumors suggest Apple will remove Touch ID on all iPhones launched in 2018 in favor of Face ID.

When it comes to facial recognition, Apple's TrueDepth camera is said to have given Cupertino a solid technological lead throughout 2018, and perhaps beyond. Indeed, Samsung and other Android competitors could require up to two and a half years to replicate the functionality and user experience of the TrueDepth Camera in Apple's iPhone X, according to KGI Securities analyst Ming-Chi Kuo.

As with previous years, Samsung's new Galaxy Sx series of phones are expected to debut at the annual Mobile World Congress in February.

Top Rated Comments

H3LL5P4WN Avatar
106 months ago
So Sammy's business model seems to be:

Make fun of Apple and it's users whenever something new comes out.
Blatantly copy those features 6 months later.
Hope that this year's phone doesn't explode.
Score: 12 Votes (Like | Disagree)
maflynn Avatar
106 months ago
Not for nothing, but Samsung has the technology and people to produce their own chips. They're one of the major chip makers of the world, so its no surprise regarding the quick turn around.

Of course the number of features they copied from apple seems over the top this time around
Score: 8 Votes (Like | Disagree)
kdarling Avatar
106 months ago
So Sammy's business model seems to be:

-Make fun of Apple and it's users whenever something new comes out.
-Blatantly copy those features 6 months later.
-Hope that this year's phone doesn't explode.
lol Sounds just like Apple's plan:

-Make fun of larger or smaller screens, etc that other devices feature.
-Blatantly copy those features later when Apple sales need a boost.
-Hope that customers don't realize their old devices have been sabotaged by OS updates.

I would add that last year it was widely predicted that it was a mistake for Apple fans to make fun of Samsung's battery problems, as the resulting karma would be a b***. Well, guess what just showed up at Apple's front door?

Who says the universe doesn't have a sense of humor? :D
Score: 7 Votes (Like | Disagree)
kdarling Avatar
106 months ago
Well... that was quick!
Everyone’s been working on this. It’s one of those things whose time had come.

Heck, last year before the X came out, Qualcomm had announced image processors for 3D / face analysis.

..., and possible the anamojis
The latter was article speculation, not anything said by Samsung.

“perhaps in a manner akin to Animojis“ - MacRumors

Wait until if/when they actually do it, then you can say they copied :)
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
106 months ago
Facial scanning, and possible the anamojis
Uh Flynn... of the two, which do you think was really over the top? Samsung "copying" or your declaration of "number of features they copied from apple seems over the top"? :D I mean, I'll give you 3D scanning, but when the number of features turns out to be one... o_O
Score: 6 Votes (Like | Disagree)
106 months ago

- IRIS scanning works well
Define the word "well".
Score: 5 Votes (Like | Disagree)

Popular Stories

MacRumors x Bloomberg Banner Cool

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Low Cost A18 Pro MacBook Feature Pink

Apple's Low-Cost Colorful MacBook: All the Rumors

Friday February 20, 2026 2:37 pm PST by
Apple has been developing a more affordable version of the MacBook, and it's rumored to be launching in under two weeks. This is going to be one of Apple's most unique Macs, because there hasn't really been anything quite like it before. We've rounded up everything we know about the low-cost MacBook ahead of its March debut. Design Rumors about the MacBook's design make it sound a lot...