Samsung today announced the launch of its latest flagship mobile processor that's expected to power the firm's upcoming Galaxy S9 series devices. Called the Exynos 9810, the 9 series CPU is built on a second-generation 10-nanometer (nm) FinFET process and, apart from being faster and more energy efficient, includes advanced AI and deep learning capabilities that will power a new breed of facial recognition features in the smartphones.

The Exynos 9810 has a neural engine that can recognize people and objects in photos at very high speed, and will enable apps to use realistic face-tracking filters, according to Samsung – perhaps in a manner akin to Animojis which use the TrueDepth camera found in Apple's iPhone X.

Samsung Exynos 9810
Armed with the Exynos 9810, which has a separate secure processing unit for handling sensitive personal and biometric data, the new Samsung phones will also be capable of scanning and creating a 3D image of a user's face. The obvious suggestion here is that the Galaxy S9 range will have a facial authentication system similar to Face ID in the iPhone X.

Last year's S8 also had facial recognition capabilities, but it was limited to 2D tracking, making it less secure than Face ID and easy to fool. Despite the jump to 3D scanning though, it doesn't look like Samsung will be relying on facial recognition as the sole authentication method in its 2018 smartphones.

galaxys9plusrearleakaam

Image via @OnLeaks

CAD leaks and rumors suggest the S9 will retain the rear-mounted fingerprint sensor, now located underneath a new-dual camera setup instead of being positioned alongside a single lens, as it was on the S8. The change of location is presumably to make accidentally smudging the lens with fingerprints less likely, but as expected, Samsung will not be building fingerprint recognition into the OLED display. Otherwise, the general design of the Galaxy S9 looks largely similar to the S8.

For over a year leading up to the iPhone X, rumors ran rampant about Touch ID being placed under the display, or on the back or side of the device, but Apple has said those reports are untrue. In perhaps the biggest signal of its confidence in the security of its authentication method, rumors suggest Apple will remove Touch ID on all iPhones launched in 2018 in favor of Face ID.

When it comes to facial recognition, Apple's TrueDepth camera is said to have given Cupertino a solid technological lead throughout 2018, and perhaps beyond. Indeed, Samsung and other Android competitors could require up to two and a half years to replicate the functionality and user experience of the TrueDepth Camera in Apple's iPhone X, according to KGI Securities analyst Ming-Chi Kuo.

As with previous years, Samsung's new Galaxy Sx series of phones are expected to debut at the annual Mobile World Congress in February.

Top Rated Comments

H3LL5P4WN Avatar
98 months ago
So Sammy's business model seems to be:

Make fun of Apple and it's users whenever something new comes out.
Blatantly copy those features 6 months later.
Hope that this year's phone doesn't explode.
Score: 12 Votes (Like | Disagree)
maflynn Avatar
98 months ago
Not for nothing, but Samsung has the technology and people to produce their own chips. They're one of the major chip makers of the world, so its no surprise regarding the quick turn around.

Of course the number of features they copied from apple seems over the top this time around
Score: 8 Votes (Like | Disagree)
kdarling Avatar
98 months ago
So Sammy's business model seems to be:

-Make fun of Apple and it's users whenever something new comes out.
-Blatantly copy those features 6 months later.
-Hope that this year's phone doesn't explode.
lol Sounds just like Apple's plan:

-Make fun of larger or smaller screens, etc that other devices feature.
-Blatantly copy those features later when Apple sales need a boost.
-Hope that customers don't realize their old devices have been sabotaged by OS updates.

I would add that last year it was widely predicted that it was a mistake for Apple fans to make fun of Samsung's battery problems, as the resulting karma would be a b***. Well, guess what just showed up at Apple's front door?

Who says the universe doesn't have a sense of humor? :D
Score: 7 Votes (Like | Disagree)
kdarling Avatar
98 months ago
Well... that was quick!
Everyone’s been working on this. It’s one of those things whose time had come.

Heck, last year before the X came out, Qualcomm had announced image processors for 3D / face analysis.

..., and possible the anamojis
The latter was article speculation, not anything said by Samsung.

“perhaps in a manner akin to Animojis“ - MacRumors

Wait until if/when they actually do it, then you can say they copied :)
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
98 months ago
Facial scanning, and possible the anamojis
Uh Flynn... of the two, which do you think was really over the top? Samsung "copying" or your declaration of "number of features they copied from apple seems over the top"? :D I mean, I'll give you 3D scanning, but when the number of features turns out to be one... o_O
Score: 6 Votes (Like | Disagree)
superduperultra Avatar
98 months ago

- IRIS scanning works well
Define the word "well".
Score: 5 Votes (Like | Disagree)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive These Five Perks

Wednesday July 9, 2025 9:20 am PDT by
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost? Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple. Hide My Email generates unique, random email addresses whenever needed. Hom...