After presents were unwrapped across the world on Christmas morning, Amazon's Alexa app [Direct Link] earned the #1 spot on the iOS App Store's Top Free chart, suggesting Echo and other Alexa devices were very popular this holiday season (via TechCrunch).
This marks the first time the Alexa app gained a #1 spot on Apple's App Store, and it remained there for over a day. Currently, Alexa sits at #2 on the Top Free chart in the App Store, having lost the top spot today to YouTube.
Amazon yesterday said that the Echo Dot was the #1 selling Amazon Device this holiday season, as well as being "the best-selling product from any manufacturer in any category across all of Amazon," with millions of Echo Dots sold. With so many Echo products being purchased for Christmas and other holiday celebrations, users were led to download the Amazon Alexa app so they can set up their speaker, control it, integrate with other smart home products, and more.
Data gathered from Sensor Tower's App Store analytics shows the Alexa app climbing the Top Free United States iOS App Store charts in the days leading up to Christmas and then peaking at #1 on December 25 and December 26. On Christmas day, the Alexa app gained prominence on the Top Free App Store charts in other countries as well, including Great Britain (rising to #2), Germany (#5), and Austria (#5).
As Amazon's Alexa devices continue to dominate the smart speaker market, Apple has plans to release its own music-focused smart speaker device -- the HomePod -- in early 2018. HomePod will be controlled mainly through the user's voice using Siri, and include access to Apple Music and other expected smart speaker functionalities, like asking about the weather, traffic, setting reminders, timers, and more.
Top Rated Comments
You made the right call, even if Apple's products were available. Apple's walled garden mindset is going to work against it in this market, not to mention their over pricing. What makes Echo work so well is the vast set of skills it has, and the multiple years head start. With Apple you are going to get Siri. It will work well with the Apple stuff I'm sure, but as soon as you add anything non-Apple its going to get frustrating. For example, I've now got quite a few home automation items in play from various vendors. The one last Apple thing in use is Apple TV. I replaced my old Harmony One remote with a new Harmony Hub and Elite for Christmas. I can connect it to my Smartthings Hub, Hue Lights, and control things with the Echo. All I can do with Apple TV is turn it on and off... Roku or Fire TV I can go directly to channels/apps, but not Apple TV. With that, I have to use their stuff. So with the new Apple Speaker, it will control that, but then not control any of the other times my Harmony controls. This type of thing is always going to be way better with Amazon Echo or Google Home. Apple continues to isolate themselves.
Alexa and Google will dominate this space. Apple will make a big profit on a small share of the market from loyal Apple fans.