Apple today published a new entry in its online Machine Learning Journal, this time covering an on-device deep neural network for face detection, aka the technology that's used to power the facial recognition feature used in Photos and other apps.

Facial detection features were first introduced as part of iOS 10 in the Core Image framework, and it was used on-device to detect faces in photos so people could view their images by person in the Photos app.

apple machine learning journal
Implementing this technology was no small feat, says Apple, as it required "orders of magnitude more memory, much more disk storage, and more computational resources."

Apple's iCloud Photo Library is a cloud-based solution for photo and video storage. However, due to Apple's strong commitment to user privacy, we couldn't use iCloud servers for computer vision computations. Every photo and video sent to iCloud Photo Library is encrypted on the device before it is sent to cloud storage, and can only be decrypted by devices that are registered with the iCloud account. Therefore, to bring deep learning based computer vision solutions to our customers, we had to address directly the challenges of getting deep learning algorithms running on iPhone.

Apple's Machine Learning Journal entry describes how Apple overcame these challenges by leveraging GPU and CPU in iOS devices, developing memory optimizations for network interference, image loading, and caching, and implementing the network in a way that did not interfere with other tasks expected on iPhone.

The new entry is well worth reading if you're interested in the specific details behind how Apple overcame these challenges to successfully implemented the feature. The technical details are dense, but understandable, and it provides some interesting insight into how facial recognition works.

With its Machine Learning Journal, Apple aims to share the complex concepts behind its technology so the users of its products can get a look behind the curtain. It also serves as a way for Apple's engineers to participate in the AI community.

Apple has previously shared several articles on Siri, including how "Hey Siri," works, and a piece on using machine learning and neural networks for refining synthetic images.

Top Rated Comments

H3LL5P4WN Avatar
108 months ago
Do I enjoy paying over $1000 for a phone (as I have for what, 3 straight years now?)? No. Will I continue to do so? Until they make me a 512gb phone south of that mark, yes. Yes I will.

But bahgawd, the technology Apple is pulling off really is falling squarely into the realm of magical.
Score: 1 Votes (Like | Disagree)
108 months ago
Anyone else just wowed by the amount of technology embedded into this new iPhone? Our phones are learning more about us then we ever knew Before.
Score: 1 Votes (Like | Disagree)
spacemnspiff Avatar
108 months ago
Anyone else just wowed by the amount of technology embedded into this new iPhone? Our phones are learning more about us then we ever knew Before.
Yet people keep complaining about price, because all it has is the same hardware as the iPhone 8, make childish comments by attributing extra cost to the OLED screen and claiming that no innovation in the smartphone industry is to be had. These high school minded kids have got to grow up.
Score: 1 Votes (Like | Disagree)
69Mustang Avatar
108 months ago
But bahgawd, the technology Apple is pulling off really is falling squarely into the realm of magical.
The entire AI community is working on some voodoo. If you couple it with advances in robotics... we are about 2 hours and 23 minutes away from the uprising. This mofo is untethered.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...