Apple today published a new entry in its online Machine Learning Journal, this time covering an on-device deep neural network for face detection, aka the technology that's used to power the facial recognition feature used in Photos and other apps.

Facial detection features were first introduced as part of iOS 10 in the Core Image framework, and it was used on-device to detect faces in photos so people could view their images by person in the Photos app.

apple machine learning journal
Implementing this technology was no small feat, says Apple, as it required "orders of magnitude more memory, much more disk storage, and more computational resources."

Apple's iCloud Photo Library is a cloud-based solution for photo and video storage. However, due to Apple's strong commitment to user privacy, we couldn't use iCloud servers for computer vision computations. Every photo and video sent to iCloud Photo Library is encrypted on the device before it is sent to cloud storage, and can only be decrypted by devices that are registered with the iCloud account. Therefore, to bring deep learning based computer vision solutions to our customers, we had to address directly the challenges of getting deep learning algorithms running on iPhone.

Apple's Machine Learning Journal entry describes how Apple overcame these challenges by leveraging GPU and CPU in iOS devices, developing memory optimizations for network interference, image loading, and caching, and implementing the network in a way that did not interfere with other tasks expected on iPhone.

The new entry is well worth reading if you're interested in the specific details behind how Apple overcame these challenges to successfully implemented the feature. The technical details are dense, but understandable, and it provides some interesting insight into how facial recognition works.

With its Machine Learning Journal, Apple aims to share the complex concepts behind its technology so the users of its products can get a look behind the curtain. It also serves as a way for Apple's engineers to participate in the AI community.

Apple has previously shared several articles on Siri, including how "Hey Siri," works, and a piece on using machine learning and neural networks for refining synthetic images.

Top Rated Comments

H3LL5P4WN Avatar
107 months ago
Do I enjoy paying over $1000 for a phone (as I have for what, 3 straight years now?)? No. Will I continue to do so? Until they make me a 512gb phone south of that mark, yes. Yes I will.

But bahgawd, the technology Apple is pulling off really is falling squarely into the realm of magical.
Score: 1 Votes (Like | Disagree)
44267547 Avatar
107 months ago
Anyone else just wowed by the amount of technology embedded into this new iPhone? Our phones are learning more about us then we ever knew Before.
Score: 1 Votes (Like | Disagree)
spacemnspiff Avatar
107 months ago
Anyone else just wowed by the amount of technology embedded into this new iPhone? Our phones are learning more about us then we ever knew Before.
Yet people keep complaining about price, because all it has is the same hardware as the iPhone 8, make childish comments by attributing extra cost to the OLED screen and claiming that no innovation in the smartphone industry is to be had. These high school minded kids have got to grow up.
Score: 1 Votes (Like | Disagree)
69Mustang Avatar
107 months ago
But bahgawd, the technology Apple is pulling off really is falling squarely into the realm of magical.
The entire AI community is working on some voodoo. If you couple it with advances in robotics... we are about 2 hours and 23 minutes away from the uprising. This mofo is untethered.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
apple unsold web store

Retail Accessories Apple Won't Sell You Now Available via New Site

Friday January 30, 2026 8:46 am PST by
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...