Industry Group Representing Apple and Google Releases AI Policy Principles - MacRumors
Skip to Content

Industry Group Representing Apple and Google Releases AI Policy Principles

by

The Information Technology Industry Council (ITI), an industry group that represents several tech companies like Apple, Google, Microsoft, Amazon, and Facebook, this week released Artificial Intelligence Policy Principles [PDF] covering responsible and ethical artificial intelligence development.

itiaipolicyprinciples
"We recognize our responsibility to integrate principles into the design of AI technologies, beyond compliance with existing laws," reads the document. AI researchers and stakeholders should "spend a great deal of time" working to ensure the "responsible design and deployment of AI systems." Some of the specific policies addressed are outlined below:

Government: The ITI supports government investment in fields related to AI and encourages governments to evaluate existing tools and use caution before adopting new laws, regulations, and taxes that could impede the responsible development and use of AI. ITI also discourages governments from requiring tech companies to provide access to technology, source code, algorithms, and encryption keys.

Public-Private Partnerships: Public-Private Partnerships should be utilized to speed up AI research and development, democratize access, prioritize diversity and inclusion, and prepare the workforce for the implications of artificial intelligence.

Responsible Design and Deployment: Highly autonomous AI systems must be designed consistent with international conventions that preserve human dignity, rights, and freedoms. It is the industry's responsibility to recognize potential for misuse and commit to ethics by design.

Safety and Controllability: Autonomous agents must treat the safety of users and third parties as a paramount concern and AI technologies should aim to reduce risks to humans. AI systems must have safeguards to ensure the controllability of the AI system by humans.

Robust and Representative Data: AI systems need to leverage large datasets to avoid potentially harmful bias.

The ITI goes on to encourage robust support for AI research, a flexible regulatory approach, and strong cybersecurity and privacy provisions.

ITI President Dean Garfield told Axios that the guidelines have been released as a way for the industry to get involved in the discussion about AI. In the past, the group has learned "painful lessons" about staying on the sidelines of debates about emerging technology.

"Sometimes our instinct is to just put our head down and do our work, to develop, design, and innovate," he said. "But there's a recognition that our ability to innovate is going to be affected by how society perceives it."

Top Rated Comments

115 months ago
Why is it that governance is being left to companies. Where are governments on this?
Exactly. These policies should be shaped by governing laws suitable to ensuring safety and protecting individual rights and liberties in the 21 Century. The absence of such legislation (principally in the US) has resulted in the construction of business models that harm society and exploit individuals instead of serving them.

We can all see what the permissive regulatory framework applied to internet businesses has wrought to society: erosion of personal sovereignty online and easily manipulated media leading to eroded trust in essential institutions.

Imagine what this lax framework will curse us with in the AI era. At a minimum, personal identity needs to be treated legally like personal property and a restrictive legal framework for AI needs to be imposed. The burden should be to prove utility and safety *before hand* not after the fact.
Score: 3 Votes (Like | Disagree)
115 months ago
Why is it that governance is being left to companies. Where are governments on this?
Score: 3 Votes (Like | Disagree)

Popular Stories

Foldable iPhone 2023 Feature 1

Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera

Sunday August 23, 2026 11:19 am PDT by
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
Apple Event Logo

Apple Unveiled Four New Products Today

Tuesday August 25, 2026 8:39 am PDT by
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?

Monday August 24, 2026 6:45 am PDT by
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...