Apple Acquired Camera Sensor Company InVisage Earlier This Year [Updated]

Apple has reportedly acquired or at least hired some talent away from InVisage, according to the blog Image Sensors World. The report, citing two unnamed sources, claims the deal was closed in July of this year.

apple invisage
Beyond the sources familiar with the matter, there are only subtle clues that Apple may have scooped up InVisage.

Image Sensors World, for example, highlighted that InVisage is no longer listed as a current investment in the portfolios of venture capital firms Nokia Growth Partners and InterWest Partners.

InVisage also removed a news page and a list of employee profiles from its website, compared to an archived version from February. Many companies acquired by Apple in the past have simplified or even removed their websites.

LinkedIn lists at least six Apple employees who previously worked at InVisage, although only two joined the company this year. One employee joined Apple as a hardware engineer in July, the same month as the rumored acquisition.

InVisage also filed to register a manufacturing subsidiary in June with the state of California, where the company is headquartered, but it later surrendered the request and the entity was legally dissolved in early October.

InVisage, founded in 2006 and based out of Newark, California, has developed new image sensor architecture with a dedicated QuantumFilm layer that can maximize a smartphone camera's light sensing capability.


The company's website says QuantumFilm pixels have over three times higher dynamic range, allowing users to capture "supremely detailed images in almost any lighting condition where there is bright sky."

quantumfilm

QuantumFilm is a photosensitive layer that relies on InVisage's newly invented class of materials to absorb light; specifically, the new material is made up of quantum dots, nanoparticles that can be dispersed to form a grid once they are synthesized. Just like paint, this dispersion of solid materials can be coated onto a substrate and allowed to dry.

InVisage's technologies could certainly be implemented as part of annual improvements to iPhone and iPad cameras.

Update: Apple has confirmed its acquisition of InVisage in a statement provided to TechCrunch.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

Amazing Iceman Avatar
93 months ago

"supremely detailed images in almost any lighting condition where there is bright sky."
A lighting condition requiring a bright sky is a very specific condition, not "almost any lighting condition".
Score: 10 Votes (Like | Disagree)
Xavier Avatar
93 months ago
Yes! I am switching from Canon. I have older gear at home and will be upgrading that, but will still use Canon gear at work for the foreseeable future. I rented the A7rII this summer when I went on vacation in the Rockies and this new camera addresses nearly every single issue I had with that camera. Glad I waited, and even if it's not perfect, the image quality will be amazing. The inexpensive 28mm f/2.0 and 85mm f/1.8 rendered beautiful, sharp images on the A7rII and editing them on my 10.5" iPad Pro (and carrying it all in my compact Tenba mirrorless messenger bag) while traveling was a dream.

I couldn't believe that they priced it that low relative to the A9 when it has many of it's features. On paper it looks almost too perfect, aside from the lack of 60fps 4K. Fortunately I don't record a lot of video and when I do it will probably be with my iPhone X which can do 60fps 4K. But it can also do 24fps which is nice for the cinematic look that I enjoy and it also does HDR. The only remaining issue that will probably be a problem for me is dust. Mirrorless cameras my nature seem to collect more dust inside since they don't have a mirror blocking the sensor when swapping lenses. I'll need to be blowing it out with my Giottos rocket blaster frequently when changing lenses since I've moved to mostly using primes and love shooting outdoors.

I'm glad that companies like Sony are able to push innovation in the professional sector while Apple eats up the low end of the market. It's good to keep professionals several steps ahead of the general population, but I have to wonder how long before smartphones are able to mostly catch up by faking everything with ML and advanced image processing. Even hardware advancements like the one in this article will help make tiny sensors and lenses much more capable.
I am going to sell all my canon stuff and make the switch. The a7rIII has everything I want in a camera (except maybe a faster FPS but I can make do as I don't do a lot of fast motion sports) and the video capabilities are perfect. While I would like to shoot 60fps at 4K, I also don't want to deal with ingesting that large of a file and don't need to do it for what I do. 30fps will work for me at 4K. And it's almost $2K more to get the very similar A9.

Lens are competitively priced as well. I would probably like to do what I have currently, a solid shorter range zoom, an 85mm, and then a long lens. Couple this with an a6500 and you've got a super nice, and very portable setup. All would fit in a small bag. That is a HUGE selling point to me with mirrorless, and Sony in particular.
Score: 2 Votes (Like | Disagree)
nexesnex Avatar
93 months ago
Hmm, everyone should wait 3 years until the next big thing. Don't buy the iPhone X. Please don't buy it. Be sure not to order... I want to make sure I am able to get one :)
Score: 2 Votes (Like | Disagree)
taxiapple Avatar
93 months ago
So when can we expect this to show up in an iPhone?
Score: 2 Votes (Like | Disagree)
Andres Cantu Avatar
93 months ago
I wonder when we’ll get more than 2x optical zoom?
Score: 2 Votes (Like | Disagree)
Digitalclips Avatar
93 months ago
"QuantumFilm" .... Very useful for photographing a cat in a box ... /too deep?
Score: 2 Votes (Like | Disagree)