Apple has pledged to donate $1 million to fire relief efforts in Northern California, reports the San Francisco Chronicle.

In addition to donating $1 million, Apple will also match employee donations two-for-one.

napafire


Tim Cook on Tuesday said Apple would donate to relief efforts, but at the time, he did not specify a dollar amount.


There are several fires raging in Napa, Sonoma, and Santa Rosa, California, a popular area known as "wine country." Fires in Southern and Northern California are common in October, a dry month often impacted by dry, high-speed Santa Ana/Diablo winds, which makes for deadly fire conditions.

The fires in Northern California are the worst that have been seen in recent years, and the deadliest in terms of structures destroyed and people killed. 23 people have died and hundreds are marked as missing.

Fires first started on late Sunday night and have raged on since then. Even today, Thursday, the fires remain almost entirely uncontained and thousands of people are still evacuating from their homes.

Other tech companies have also pledged donations. Facebook will also donate $1 million, while Google will donate $500,000.

Top Rated Comments

44267547 Avatar
107 months ago
Whole $Million dollars? Wow. Such Generosity.
What Does the amount Have anything to do with being generous? Apple is donating towards the cause, it doesn't always have to be about the dollar amount.
Score: 11 Votes (Like | Disagree)
1BadManVan Avatar
107 months ago
Bunch of whiners. How much have you donated?
Score: 11 Votes (Like | Disagree)
wigby Avatar
107 months ago
Does it really count as donating when you're paying to take care of the disaster that's happening in your backyard and risks destroying your property if it isn't resolved?
Yes it does. And when Apple donates to international causes they get criticized for not supporting America more. I guess they shouldn’t donate any money to anything to keep you happy.
[doublepost=1507830159][/doublepost]
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
We’ll give you the benefit of the doubt and assume you’re being sarcastic.
Score: 10 Votes (Like | Disagree)
osh4life Avatar
107 months ago
('https://www.macrumors.com/2017/10/12/apple-fire-relief-efforts-1m-donation/')


Apple has pledged to donate $1 million to fire relief efforts in Northern California, reports the San Francisco Chronicle ('http://www.sfchronicle.com/business/article/Apple-Google-Facebook-pledge-pledge-Wine-12270593.php').

In addition to donating $1 million, Apple will also match employee donations two-for-one.


Image via the SF Chronicle ('http://www.sfchronicle.com/business/article/Apple-Google-Facebook-pledge-pledge-Wine-12270593.php')

Tim Cook on Tuesday said Apple would donate to relief efforts, but at the time, he did not specify a dollar amount.



There are several fires raging in Napa, Sonoma, and Santa Rosa, California, a popular area known as "wine country." Fires in Southern and Northern California are common in October, a dry month often impacted by dry, high-speed Santa Ana winds, which makes for deadly fire conditions.

The fires in Northern California are the worst that have been seen in recent years, and the deadliest in terms of structures destroyed and people killed. 23 people have died and hundreds are marked as missing.

Fires first started on late Sunday night and have raged on since then. Even today, Thursday, the fires remain almost entirely uncontained and thousands of people are still evacuating from their homes.

Other tech companies have also pledged donations. Facebook will also donate $1 million, while Google will donate $500,000.

Article Link: Apple Donating $1 Million to Fire Relief Efforts in Northern California ('https://www.macrumors.com/2017/10/12/apple-fire-relief-efforts-1m-donation/')
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
Score: 9 Votes (Like | Disagree)
5105973 Avatar
107 months ago
It is a horrible way for people and animals to die and it’s counterproductive to quibble over any relief efforts, which I’m sure are appreciated by those in need. I have a friend whose family lost everything in a house fire and while we all reached out to help her family rebuild their home and lives there are some things that can’t ever be regained, like lost mementos and a sense of security in one’s own home. I can see she still has vestiges of PTSD from a very harrowing escape.

I hope our forum friends in the affected areas are safe and sound and remain so. I wish and hope a lot of things for all who are in harms way but that is a part of what I’m able to express here.
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
107 months ago
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
How many million did you or your business donate?
[doublepost=1507835881][/doublepost]
Does it really count as donating when you're paying to take care of the disaster that's happening in your backyard and risks destroying your property if it isn't resolved?
None of the Apple campuses are at risk. Those fires would have to be the largest ever seen in this country to make their way across the bay and to Cupertino.

Score: 6 Votes (Like | Disagree)

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
samsung glitter blue

Samsung's Year End Sale Introduces Major Discounts on Popular Monitors and TVs

Monday December 29, 2025 6:29 am PST by
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...