Apple has pledged to donate $1 million to fire relief efforts in Northern California, reports the San Francisco Chronicle.

In addition to donating $1 million, Apple will also match employee donations two-for-one.

napafire


Tim Cook on Tuesday said Apple would donate to relief efforts, but at the time, he did not specify a dollar amount.


There are several fires raging in Napa, Sonoma, and Santa Rosa, California, a popular area known as "wine country." Fires in Southern and Northern California are common in October, a dry month often impacted by dry, high-speed Santa Ana/Diablo winds, which makes for deadly fire conditions.

The fires in Northern California are the worst that have been seen in recent years, and the deadliest in terms of structures destroyed and people killed. 23 people have died and hundreds are marked as missing.

Fires first started on late Sunday night and have raged on since then. Even today, Thursday, the fires remain almost entirely uncontained and thousands of people are still evacuating from their homes.

Other tech companies have also pledged donations. Facebook will also donate $1 million, while Google will donate $500,000.

Top Rated Comments

44267547 Avatar
106 months ago
Whole $Million dollars? Wow. Such Generosity.
What Does the amount Have anything to do with being generous? Apple is donating towards the cause, it doesn't always have to be about the dollar amount.
Score: 11 Votes (Like | Disagree)
1BadManVan Avatar
106 months ago
Bunch of whiners. How much have you donated?
Score: 11 Votes (Like | Disagree)
wigby Avatar
106 months ago
Does it really count as donating when you're paying to take care of the disaster that's happening in your backyard and risks destroying your property if it isn't resolved?
Yes it does. And when Apple donates to international causes they get criticized for not supporting America more. I guess they shouldn’t donate any money to anything to keep you happy.
[doublepost=1507830159][/doublepost]
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
We’ll give you the benefit of the doubt and assume you’re being sarcastic.
Score: 10 Votes (Like | Disagree)
osh4life Avatar
106 months ago
('https://www.macrumors.com/2017/10/12/apple-fire-relief-efforts-1m-donation/')


Apple has pledged to donate $1 million to fire relief efforts in Northern California, reports the San Francisco Chronicle ('http://www.sfchronicle.com/business/article/Apple-Google-Facebook-pledge-pledge-Wine-12270593.php').

In addition to donating $1 million, Apple will also match employee donations two-for-one.


Image via the SF Chronicle ('http://www.sfchronicle.com/business/article/Apple-Google-Facebook-pledge-pledge-Wine-12270593.php')

Tim Cook on Tuesday said Apple would donate to relief efforts, but at the time, he did not specify a dollar amount.



There are several fires raging in Napa, Sonoma, and Santa Rosa, California, a popular area known as "wine country." Fires in Southern and Northern California are common in October, a dry month often impacted by dry, high-speed Santa Ana winds, which makes for deadly fire conditions.

The fires in Northern California are the worst that have been seen in recent years, and the deadliest in terms of structures destroyed and people killed. 23 people have died and hundreds are marked as missing.

Fires first started on late Sunday night and have raged on since then. Even today, Thursday, the fires remain almost entirely uncontained and thousands of people are still evacuating from their homes.

Other tech companies have also pledged donations. Facebook will also donate $1 million, while Google will donate $500,000.

Article Link: Apple Donating $1 Million to Fire Relief Efforts in Northern California ('https://www.macrumors.com/2017/10/12/apple-fire-relief-efforts-1m-donation/')
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
Score: 9 Votes (Like | Disagree)
5105973 Avatar
106 months ago
It is a horrible way for people and animals to die and it’s counterproductive to quibble over any relief efforts, which I’m sure are appreciated by those in need. I have a friend whose family lost everything in a house fire and while we all reached out to help her family rebuild their home and lives there are some things that can’t ever be regained, like lost mementos and a sense of security in one’s own home. I can see she still has vestiges of PTSD from a very harrowing escape.

I hope our forum friends in the affected areas are safe and sound and remain so. I wish and hope a lot of things for all who are in harms way but that is a part of what I’m able to express here.
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
106 months ago
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
How many million did you or your business donate?
[doublepost=1507835881][/doublepost]
Does it really count as donating when you're paying to take care of the disaster that's happening in your backyard and risks destroying your property if it isn't resolved?
None of the Apple campuses are at risk. Those fires would have to be the largest ever seen in this country to make their way across the bay and to Cupertino.

Score: 6 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...