Apple has pledged to donate $1 million to fire relief efforts in Northern California, reports the San Francisco Chronicle.

In addition to donating $1 million, Apple will also match employee donations two-for-one.

napafire


Tim Cook on Tuesday said Apple would donate to relief efforts, but at the time, he did not specify a dollar amount.


There are several fires raging in Napa, Sonoma, and Santa Rosa, California, a popular area known as "wine country." Fires in Southern and Northern California are common in October, a dry month often impacted by dry, high-speed Santa Ana/Diablo winds, which makes for deadly fire conditions.

The fires in Northern California are the worst that have been seen in recent years, and the deadliest in terms of structures destroyed and people killed. 23 people have died and hundreds are marked as missing.

Fires first started on late Sunday night and have raged on since then. Even today, Thursday, the fires remain almost entirely uncontained and thousands of people are still evacuating from their homes.

Other tech companies have also pledged donations. Facebook will also donate $1 million, while Google will donate $500,000.

Top Rated Comments

44267547 Avatar
109 months ago
Whole $Million dollars? Wow. Such Generosity.
What Does the amount Have anything to do with being generous? Apple is donating towards the cause, it doesn't always have to be about the dollar amount.
Score: 11 Votes (Like | Disagree)
1BadManVan Avatar
109 months ago
Bunch of whiners. How much have you donated?
Score: 11 Votes (Like | Disagree)
wigby Avatar
109 months ago
Does it really count as donating when you're paying to take care of the disaster that's happening in your backyard and risks destroying your property if it isn't resolved?
Yes it does. And when Apple donates to international causes they get criticized for not supporting America more. I guess they shouldn’t donate any money to anything to keep you happy.
[doublepost=1507830159][/doublepost]
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
We’ll give you the benefit of the doubt and assume you’re being sarcastic.
Score: 10 Votes (Like | Disagree)
osh4life Avatar
109 months ago
('https://www.macrumors.com/2017/10/12/apple-fire-relief-efforts-1m-donation/')


Apple has pledged to donate $1 million to fire relief efforts in Northern California, reports the San Francisco Chronicle ('http://www.sfchronicle.com/business/article/Apple-Google-Facebook-pledge-pledge-Wine-12270593.php').

In addition to donating $1 million, Apple will also match employee donations two-for-one.


Image via the SF Chronicle ('http://www.sfchronicle.com/business/article/Apple-Google-Facebook-pledge-pledge-Wine-12270593.php')

Tim Cook on Tuesday said Apple would donate to relief efforts, but at the time, he did not specify a dollar amount.



There are several fires raging in Napa, Sonoma, and Santa Rosa, California, a popular area known as "wine country." Fires in Southern and Northern California are common in October, a dry month often impacted by dry, high-speed Santa Ana winds, which makes for deadly fire conditions.

The fires in Northern California are the worst that have been seen in recent years, and the deadliest in terms of structures destroyed and people killed. 23 people have died and hundreds are marked as missing.

Fires first started on late Sunday night and have raged on since then. Even today, Thursday, the fires remain almost entirely uncontained and thousands of people are still evacuating from their homes.

Other tech companies have also pledged donations. Facebook will also donate $1 million, while Google will donate $500,000.

Article Link: Apple Donating $1 Million to Fire Relief Efforts in Northern California ('https://www.macrumors.com/2017/10/12/apple-fire-relief-efforts-1m-donation/')
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
Score: 9 Votes (Like | Disagree)
5105973 Avatar
109 months ago
It is a horrible way for people and animals to die and it’s counterproductive to quibble over any relief efforts, which I’m sure are appreciated by those in need. I have a friend whose family lost everything in a house fire and while we all reached out to help her family rebuild their home and lives there are some things that can’t ever be regained, like lost mementos and a sense of security in one’s own home. I can see she still has vestiges of PTSD from a very harrowing escape.

I hope our forum friends in the affected areas are safe and sound and remain so. I wish and hope a lot of things for all who are in harms way but that is a part of what I’m able to express here.
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
109 months ago
[doublepost=1507829188][/doublepost]A Whole $Million dollars? Wow. Such Generosity.
How many million did you or your business donate?
[doublepost=1507835881][/doublepost]
Does it really count as donating when you're paying to take care of the disaster that's happening in your backyard and risks destroying your property if it isn't resolved?
None of the Apple campuses are at risk. Those fires would have to be the largest ever seen in this country to make their way across the bay and to Cupertino.

Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
apple unsold web store

Retail Accessories Apple Won't Sell You Now Available via New Site

Friday January 30, 2026 8:46 am PST by
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...