Sketchy Rumor Points Towards October 26 Launch for Amazon Prime Video on Apple TV

During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store.

Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV.

amazon prime apple tv
Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below:

Original post:

Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November.

New post:

Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We're now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.

Because the rumor comes from an unconfirmed Reddit source, this October 26 date should be approached with a heavy dose of skepticism. Previous rumors surrounding Amazon's Apple TV app centered around logical events that the app could have debuted alongside of -- Thursday Night Football, the Amazon hardware event in September -- but October 26 appears to be a somewhat random date.

Since we're now four months out from WWDC and Apple's confirmation of the Amazon Prime Video app for Apple TV, we should hopefully hear an announcement of the app's launch date sometime soon.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...

Top Rated Comments

chicagofan00 Avatar
105 months ago
It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.
You are what is wrong with society today. Suing because a damn app isn’t available? A free app might I add...ridiculous.

10-14 steps to switch resolutions? You are clearly doing something wrong or have the wrong settings on your ATV and TV as I have no issues at all with this.
Score: 18 Votes (Like | Disagree)
EdT Avatar
105 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
The app was promised later this year. When it is released is entirely up to Amazon and not Apple. It is Amazons software and property. The only possible suit would be if Apple promised something to Amazon that they then failed to do or provide. And that would be a suit that only Amazon could file, not the general public.
Score: 10 Votes (Like | Disagree)
webbuzz Avatar
105 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
Neither Apple or Amazon 'promised' a date.

Apple said "later this year."



Amazon said "this year."

Score: 7 Votes (Like | Disagree)
grayskyz Avatar
105 months ago
It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.
Let me know how that works out for you.
Score: 5 Votes (Like | Disagree)
triangletechie Avatar
105 months ago
Their new Fire TV releases on 10/25 so this may be the correct date.
Score: 5 Votes (Like | Disagree)
DotCom2 Avatar
105 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
You've GOT to be kidding me! "PROMISED"? What contract did you sign with Apple guarantying the app would be available to you by the end of the year? SHEESH!
Score: 5 Votes (Like | Disagree)