We're just over two weeks away from the pre-order date of the iPhone X on October 27, meaning it's just over three weeks until the first group of customers will finally have Apple's next-generation iPhone in their hands on November 3. As these dates near, Apple has begun to put up billboards for the new device all over the world in cities like Toronto, London, Tokyo, San Francisco, and more.

This week, Redditor turnaround_ shared an image of workers painting a new iPhone X ad in Toronto.

toronto iphone x ad 4

Image via Redditor turnaround_

Earlier in October, a second iPhone X billboard was spotted going up nearby in the city by Financial Post reporter Josh McConnell. Both billboards are located in Downtown Toronto.

toronto iphone x ad 5

Image via Josh McConnell

In London, a billboard was spotted at Boxpark Shoreditch, a pop-up mall in East London that was constructed in 2011 using refitted shipping containers. The area is known for its shopping, galleries, cafes, restaurants, and nearby there's an Apple reseller called "Shoreditch Macs" that offers repairs, part exchanges, and refurbished Macs.

iphone x london 1

Image via @FarrugiaJose

Below the city, Apple has also put up iPhone X billboards in the London Underground.

iphone x london 2

Image via @ianfogg42

iPhone X ads are lined up in the Harajuku district of Shibuya, Tokyo. Similar to Apple's advertising targets in London and Toronto, Harajuku is locally known for attracting visitors to its wide variety of retail locations -- ranging from locally-owned boutique shops to international chain stores -- as well as multiple cafes and restaurants.

tokyo iphone x ad

Image via @BienPerez

Closer to Apple's home in California, billboards have also appeared outside of San Francisco. As the launch of the iPhone X grows nearer, more billboards, commercials, and other pieces of advertising for the new smartphone are expected to continue sprouting up around the world and online.

Likewise, the iPhone X itself has begun appearing in the wild as Apple employees test out the device in the weeks leading up to the public launch. Last week, an iPhone X with an new dynamic wallpaper appeared on Reddit. Prior to that there have been a handful of iPhone X in-the-wild shots shared online, with screen grabs of the device caught on Snapchat, shared to an Instagram Story, and seen by a Redditor in an airport.

Update: We've received numerous responses about iPhone X billboards spotted in other cities, so we'll link a few below:

- Moscow (via @jc_ru)
- Barcelona (via @Josh_J_Ward)
- Union Square in San Francisco (via @DanRoger5)
- Hyderabad (via @ipavanc)
- Los Angeles (via @Mojeda101)
- Hong Kong (via MacRumors forum member Mic'sBook)

Related Forum: iPhone

Top Rated Comments

jonnysods Avatar
95 months ago
iPhone X: "good luck finding one in this city"
Score: 8 Votes (Like | Disagree)
avanpelt Avatar
95 months ago
Interesting to see the ad being painted on the side of a building. I didn't know painting ads like that still happened.
Score: 7 Votes (Like | Disagree)
profets Avatar
95 months ago
Classic Canadians. One guy in a shirt with sleeves rolled up, someone else with a coat and toque on.



Attachment Image
Score: 7 Votes (Like | Disagree)
Zoddino Avatar
95 months ago
I hope they’ll have enough units on launch day
Score: 6 Votes (Like | Disagree)
MrX8503 Avatar
95 months ago
Painted billboards are so cool. A lost art.
Score: 6 Votes (Like | Disagree)
yanksfan114 Avatar
95 months ago
So they're advertising a product that everyone knows will be sold out into 2018 before it's even released? Just proves that Apple is a marketing company first, and a tech company second.
Or they believe they have a decent amount of stock. Im sure they know better than you, I, or the pundits.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dual Tone Horizontal 1

iPhone 17 Pro Launching This Year With These 8 New Features

Tuesday January 28, 2025 11:48 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
airpods 4 blue

Apple Finally Explains How to Install New Firmware on Your AirPods

Monday January 27, 2025 11:17 am PST by
Apple regularly releases new firmware for the AirPods, AirPods Pro, and AirPods Max, but the company has historically provided limited information on how to initiate an update. That changed today, and Apple updated its AirPods firmware support page with more specific instructions. Prior to today, here's what Apple said on the subject: Firmware updates are delivered automatically while your...
tvOS 18 Thumb 3

Apple Releases tvOS 18.3

Monday January 27, 2025 10:00 am PST by
Apple today released tvOS 18.3, the newest version of the tvOS 18 operating system that came out in September. tvOS 18.3 comes more than a month after Apple released tvOS 18.2, and it is available for the Apple TV 4K and the Apple TV HD models. tvOS 18.3 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
M6 MacBook Pro Feature 1

5 Reasons to Wait for Next Year's MacBook Pro

Monday January 27, 2025 4:25 am PST by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
iPhone 17 Air Size Feature

iPhone 17 Air Design, Specs, and More: All the Rumors So Far

Wednesday January 29, 2025 4:00 am PST by
This year, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Air," so-called because of its thin profile. Below is a compilation of every rumor and leak we have registered from reputable sources thus far about Apple's new entry in its flagship smartphone lineup. iPhone 17 "Air"? About the Name There has been some uncertainty...
ipad january sale

Amazon's New iPad Sale Has Up to $300 Off M4 iPad Pro, M2 iPad Air, and iPad Mini 7

Tuesday January 28, 2025 7:32 am PST by
Today we're tracking a few iPad discounts on Amazon, including the new iPad mini 7, M2 iPad Air, and M4 iPad Pro. These deals include multiple all-time low prices on Apple's tablets, matching the prices we tracked over the holiday season in many cases. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone SE 4 Thumb 1

iPhone SE 4 to Have Notch Instead of Dynamic Island

Tuesday January 28, 2025 1:49 pm PST by
The upcoming iPhone SE 4 will feature a notch instead of the Dynamic Island, respected display analyst Ross Young said today. The device will have a "notch like the iPhone 14," according to Young, which contradicts a recent leak that depicted a Dynamic Island. Earlier this month, leaker Evan Blass shared images said to feature the iPhone SE 4's design, but those images featured an iPhone...