Apple Hires AI Team From Init.ai to Join Work on Siri

Apple this week "acqui-hired" the team from Init.ai, a startup that designed a smart assistant to allow customer service representatives to easily parse through and automate some interactions with users, reports TechCrunch.

The startup focused on creating an AI with natural language processing and machine learning to analyze chat-based conversations between humans.

initaiplatform
Init.ai announced that it was shutting down its service earlier this week to join a new project.

Today is an exciting day for our team. Init.ai is joining a project that touches the lives of countless people across the world. We are thrilled and excited at the new opportunities this brings us.

However, this means Init.ai will discontinue its service effective December 16th 2017. While we wish to make this transition as smooth as possible, we cannot continue to operate Init.ai going forward.

Apple did not purchase Init.ai and will not obtain any intellectual property nor is there an indication that Apple plans to use any existing Init.ai services. Instead, Apple has taken on the Init.ai team, who will now work on Apple's Siri personal assistant.

The addition of the Init.ai team may hint at Apple's future Siri plans, with the company perhaps planning to build out more business integrations to supplement Business Chat, the iOS 11 iMessage feature that allows businesses to communicate with customers.

TechCrunch says it's not entirely clear how many people from Init.ai will be transitioning to Apple, but the startup only employed six people.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....

Top Rated Comments

LordQ Avatar
107 months ago
Anything to improve Siri is good.
Score: 5 Votes (Like | Disagree)
Compote Avatar
107 months ago
I use Siri in French.

Turn the volume up, Siri (using Runtastic).
- I can't, you're not listening to music.
- Turn the speaker up.
- I can't, you're not listening to anything.
- Turn the general speaker up
- You're not listening to music at the moment
- I don't care about music, turn the general volume of the phone up
- Here's what I found for I don't care about music turn general tune phone app.

Siri seems very creative when finding excuses not to work.

Play music, Siri.
- OK. Playing music.
Then nothing happens. Ever.

Hey, Siri ?
Hey. Siri.
Hey ! Siri !
HEY SIRI !!!
*Walks up to phone, sreams*
HEEEEEEEEY SIIIIIIRRIIIIIIIIII !!!!
- What can I do for you ?

What's the weather like tomorrow ?
- I don't know where you are, location services are unabled.
- Enable them.
- I'm sorry, I can't.

What's 34 by 89 ?
- I can't do math (in French...)
*or*
- Here's what I found on the internet for what's 34 by mighty canine.

What does that mean ?
- I can only translate English.

Search the reciepe for guacamole on the internet please.
- Here's what I found for "search the reciept for gamma oil on skillet breathe".

Show me the way to go to X place.
- OK, I found the way to go to "Insert some place's name somewhere on another continent you've never been to".

How long to go to Brest (Brittany, France).
- OK, here's the way to go to Brest (Bielorussia, 3000 kms off).

Show me the way to hometown
- I don't know where *misspelled* is.
Show me the way to neighbouring village
- OK, here's how to go to *random village somewhere in Mexico*.

Hey, Siri, what were the results for Euromillions today ?
- Do you mean baseball, football, hockey ?
No, the lottery, Euromillions.
- OK, here's what I found about Uro minions on the internet.

Hey Siri, take a note that...
- OK here's your note : [That.]
I need to go to the hairdresser. Hey Siri.
- bip.
Remind me that I need to go...
- Bibip.
To the hairdresser
- OK, here's your reminder for later today [I need to go]. Save it ?
**** this ****
- No need to be rude.

Siri is stupid, Siri doesn't work, siri is useless. Siri is actually somehow worse than when it could only do very simple specific tasks on iOS 5...
Score: 5 Votes (Like | Disagree)
Mactendo Avatar
107 months ago
I’m afraid it won’t help. The problem is in management. Siri creators left Apple because they were unable to move forward with their vision.
Score: 4 Votes (Like | Disagree)
RickInHouston Avatar
107 months ago
I think apple saw the Google event earlier today and decided they needed reinforcements.
Score: 3 Votes (Like | Disagree)
FelixDerKater Avatar
107 months ago
Take Siri to the bus stop in the morning so she can go to school.
Score: 3 Votes (Like | Disagree)
curmi Avatar
107 months ago
Maybe soon Siri will be able to translate "Canadian English".
Oh you have the same issue we have in Australia? “I can’t translate Australian English yet. Sorry about that.”

Pretty lame given 99.9% of Australian English is the same as American English. It’s not like I’m asking it to translate, “Struth mate, I’m as dry as a dead dingo’s donger” into French.
Score: 3 Votes (Like | Disagree)