Augmented Reality Teddy Bear From Seedling Now Available Exclusively at Apple Retail Stores - MacRumors
Skip to Content

Augmented Reality Teddy Bear From Seedling Now Available Exclusively at Apple Retail Stores

by

Seedling today announced the launch of Parker, which it says is the world's first augmented reality teddy bear. Parker the bear is currently being sold exclusively at Apple's retail stores.

Designed for children aged three and up, the teddy bear is just a plain plush bear with no electronics or batteries, but it "comes to life" with the accompanying Parker augmented reality app that's available for iPhone and iPad.


The app uses Apple's ARKit to allow children to interact with Parker in unique ways. Kids can become Parker's doctor and examine his bones and address illnesses with accompanying accessories like a toy thermometer, a stethoscope, x-ray bibs, and medicine, with the app bringing Parker's inner organs to life.

parkerbear1
There are mini games included, like squashing stomach germs to help Parker fight a stomach bug, and there's an augmented reality camera feature that lets children watch as Parker's happiness grows and transforms the world with new augmented reality effects.

Kids can also help build Parker's augmented reality world through the "magic camera," creating an under the sea garden or a magical mushroom forest.

parkerbear2
Parker is available from the Apple Store for $59.95. That price tag includes the bear, a backpack, a toy thermometer, a toy stethoscope, a wooden spoon, wooden medicine, felt x-ray bibs, and a letter from Parker.

Top Rated Comments

acctman Avatar
115 months ago
give a kid an iPad Pro without a case ... okay:rolleyes:. i'll stick to the actual teddy bear, not everything needs to be tech
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
115 months ago
Something seems unnatural with all this.
Score: 3 Votes (Like | Disagree)
Duane Martin Avatar
115 months ago

Kids can also help build Parker's augmented reality world through the "magic camera," creating an under the sea garden or a magical mushroom forest.
I am so in but I am not sure how this is appropriate for children.
Score: 3 Votes (Like | Disagree)
115 months ago
Getem hooked up to the matrix at an early age. Atta boy!
Score: 2 Votes (Like | Disagree)
Hater Avatar
115 months ago
Oh god I hope the furries don't get wind of this.
Score: 1 Votes (Like | Disagree)
115 months ago
I doubt most young children would know about the drug version of magical mushrooms and if they do surely that says more about the parents than it does the company that makes the toy.
True, but I laughed my butt off.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 6 U.S. States

Thursday July 9, 2026 7:29 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. To set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver's License and ID Cards,...
apple silicon 1 feature

Apple Silicon is Taking an Unexpected Turn

Friday July 10, 2026 7:24 am PDT by
Ever since the Mac switched from Intel processors to Apple silicon starting in 2020, each generation of M-series chips has included higher-end Pro and Max variants. If a recent report proves to be accurate, though, that streak will be coming to an end. According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...