Wall Street Analyst Says 'Buy the Dip' After Apple's Stock Price Steadily Declines in September

Since hitting an all-time high of $164.94 on September 1, Apple's stock price has steadily declined throughout the month. Apple's closing price of $150.55 on Monday represents a nearly nine percent decline in just under four weeks.

iphone x front back
Despite some negativity surrounding the stock, one Wall Street analyst believes the recent skid is a buying opportunity.

"We believe concerns around the strength of this cycle are misplaced and we would be aggressive buyers of the stock during this correction," said Brian White, a longtime Apple analyst at investment banking firm Drexel Hamilton.

aapl september
White believes the staggered launch of the iPhone 8 and iPhone X is confusing industry observers, who are perhaps worried by reports of shorter lines at Apple retail stores and lower adoption rates of the iPhone 8 and iPhone 8 Plus.

"We believe more consumers in the developed parts of the world will pass on the iPhone 8/8 Plus and buy the iPhone X," added White, in a research note obtained by MacRumors. "Those that are on the fence will likely wait to see the iPhone X."

White is one of the most bullish Apple analysts, with a lofty $208 price target for the iPhone maker. If the price were to rise that high, Apple would be over a trillion dollar company based on market capitalization.

Raymond James analyst Tavis McCourt also said Apple's recent pullback is a "trading opportunity." His survey indicated there could be higher demand for the iPhone X than the firm initially anticipated.

Apple's slide has held back the Dow Jones, which is still up around 1.5 percent since the start of September. But it's not the only tech stock in the red, as Amazon, Facebook, and Netflix all declined Monday.

By comparison, Apple's stock price was up nearly 5 percent over this same period in each of the past two years.

Apple is up over 1 percent in early market trading today.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...

Top Rated Comments

iReality85 Avatar
107 months ago
Buy low, sell high. Even I know that :)
Wallstreet analysts are using this ONE SIMPLE TRICK to get rich. You won't believe how they do it!
Score: 16 Votes (Like | Disagree)
Merlin9 Avatar
107 months ago
Wallstreet Analyst says: "Buy my shares!" ...
Score: 11 Votes (Like | Disagree)
ColdShadow Avatar
107 months ago
well, let's be frank and honest.this is the result of ambitious GREED.
releasing 7s (now called 8) and next year's iPhone 9 (now called X) at the same time..(with excuse of 10Th anniversary)..
iPhone 8 is the most un-interesting iPhone EVER,yet the price is increased, and iPhone X is what standard next cycle of iPhone should have been without such unjust and crazy price hike.
+ released them both together and yeah it backfired big time.
it's all Apple marketing departments flaw.(probably Schiller himslef).

If they wanted to do something special for iPhone 10Th anniversary,they should have skipped 7s (8) ,and just released the iPhone 8 (what they call X now).

when you have edge to edge OLED phones like S8 / S8 Plus available to people,you simply cannot come months later, make something similar and sell it for $1000 just because it's running iOS and has better face scanning option.
Score: 9 Votes (Like | Disagree)
applepuree Avatar
107 months ago
I think it often goes down after a keynote, as over high expectations are shot down and reality sets in.It usually recovers when sales numbers start being known.
Score: 7 Votes (Like | Disagree)
KazKam Avatar
107 months ago
Many people on this forum keep saying "everyone" is waiting for the iPhone X, but I simply don't think that's true at all. I think SOME people are waiting for the X, and if it's truely that many, I think a lot of people are going to be disappointed at how long they have to wait to get one. I also think there are a lot of people like me who are not waiting for the X (for a vast number of reasons I won't go into here, to stay on topic).

I'm going to upgrade both my wife's and my iPhones this year, but I don't feel the need to have it in my hands one week after it's announced. We'll pick up two iPhone 8s or 8 pluses... when we get around to it. I don't think we're alone.

For practicality's sake, I think a lot of people are just weighing their options this year and taking a little bit of time about it. After all, for better or worse, there have never been more iPhone options from Apple.
Score: 7 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
107 months ago
Would be interested in asking Brian White of Drexel Hamilton what his view on 300,000 a month https://www.macrumors.com/2017/09/11/kgi-gold-iphone-x-possibly-delayed/ @ $400.00 approx gross profit for iPhone X 64GB

= the poultry amount (for apple) of $120,000,000 gross profit a month.

Based on above and lacklustre iPhone 8 sales it is hardly surprising AAPL is tanking.
You're showing your complete lack of knowledge on investing if you think the current price in any way shape or form indicates "APPL is tanking."

Please stop now before your embarrass yourself any more.
Score: 7 Votes (Like | Disagree)