Wall Street Analyst Says 'Buy the Dip' After Apple's Stock Price Steadily Declines in September

Since hitting an all-time high of $164.94 on September 1, Apple's stock price has steadily declined throughout the month. Apple's closing price of $150.55 on Monday represents a nearly nine percent decline in just under four weeks.

iphone x front back
Despite some negativity surrounding the stock, one Wall Street analyst believes the recent skid is a buying opportunity.

"We believe concerns around the strength of this cycle are misplaced and we would be aggressive buyers of the stock during this correction," said Brian White, a longtime Apple analyst at investment banking firm Drexel Hamilton.

aapl september
White believes the staggered launch of the iPhone 8 and iPhone X is confusing industry observers, who are perhaps worried by reports of shorter lines at Apple retail stores and lower adoption rates of the iPhone 8 and iPhone 8 Plus.

"We believe more consumers in the developed parts of the world will pass on the iPhone 8/8 Plus and buy the iPhone X," added White, in a research note obtained by MacRumors. "Those that are on the fence will likely wait to see the iPhone X."

White is one of the most bullish Apple analysts, with a lofty $208 price target for the iPhone maker. If the price were to rise that high, Apple would be over a trillion dollar company based on market capitalization.

Raymond James analyst Tavis McCourt also said Apple's recent pullback is a "trading opportunity." His survey indicated there could be higher demand for the iPhone X than the firm initially anticipated.

Apple's slide has held back the Dow Jones, which is still up around 1.5 percent since the start of September. But it's not the only tech stock in the red, as Amazon, Facebook, and Netflix all declined Monday.

By comparison, Apple's stock price was up nearly 5 percent over this same period in each of the past two years.

Apple is up over 1 percent in early market trading today.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

iReality85 Avatar
108 months ago
Buy low, sell high. Even I know that :)
Wallstreet analysts are using this ONE SIMPLE TRICK to get rich. You won't believe how they do it!
Score: 16 Votes (Like | Disagree)
Merlin9 Avatar
108 months ago
Wallstreet Analyst says: "Buy my shares!" ...
Score: 11 Votes (Like | Disagree)
ColdShadow Avatar
108 months ago
well, let's be frank and honest.this is the result of ambitious GREED.
releasing 7s (now called 8) and next year's iPhone 9 (now called X) at the same time..(with excuse of 10Th anniversary)..
iPhone 8 is the most un-interesting iPhone EVER,yet the price is increased, and iPhone X is what standard next cycle of iPhone should have been without such unjust and crazy price hike.
+ released them both together and yeah it backfired big time.
it's all Apple marketing departments flaw.(probably Schiller himslef).

If they wanted to do something special for iPhone 10Th anniversary,they should have skipped 7s (8) ,and just released the iPhone 8 (what they call X now).

when you have edge to edge OLED phones like S8 / S8 Plus available to people,you simply cannot come months later, make something similar and sell it for $1000 just because it's running iOS and has better face scanning option.
Score: 9 Votes (Like | Disagree)
applepuree Avatar
108 months ago
I think it often goes down after a keynote, as over high expectations are shot down and reality sets in.It usually recovers when sales numbers start being known.
Score: 7 Votes (Like | Disagree)
KazKam Avatar
108 months ago
Many people on this forum keep saying "everyone" is waiting for the iPhone X, but I simply don't think that's true at all. I think SOME people are waiting for the X, and if it's truely that many, I think a lot of people are going to be disappointed at how long they have to wait to get one. I also think there are a lot of people like me who are not waiting for the X (for a vast number of reasons I won't go into here, to stay on topic).

I'm going to upgrade both my wife's and my iPhones this year, but I don't feel the need to have it in my hands one week after it's announced. We'll pick up two iPhone 8s or 8 pluses... when we get around to it. I don't think we're alone.

For practicality's sake, I think a lot of people are just weighing their options this year and taking a little bit of time about it. After all, for better or worse, there have never been more iPhone options from Apple.
Score: 7 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
108 months ago
Would be interested in asking Brian White of Drexel Hamilton what his view on 300,000 a month https://www.macrumors.com/2017/09/11/kgi-gold-iphone-x-possibly-delayed/ @ $400.00 approx gross profit for iPhone X 64GB

= the poultry amount (for apple) of $120,000,000 gross profit a month.

Based on above and lacklustre iPhone 8 sales it is hardly surprising AAPL is tanking.
You're showing your complete lack of knowledge on investing if you think the current price in any way shape or form indicates "APPL is tanking."

Please stop now before your embarrass yourself any more.
Score: 7 Votes (Like | Disagree)