It's been almost one month since Fitbit unveiled the new "Ionic" smartwatch and "Flyer" Bluetooth headphones, which at the time were given an unspecific October launch window. Today, the wearables company announced that both devices will be available in retail stores across North America, Asia Pacific, Europe, the Middle East, Africa, and Latin America on October 1.

The Fitbit Ionic is the company's first smartwatch and includes improved GPS, heart rate tracking, water resistance up to 50 meters, contactless payments with "Fitbit Pay," on-board music storage, and more. The smartwatch syncs with the new Fitbit Coach personal training app coming later in October and featuring 90 video and audio workouts, priced at $7.99/month or $39.99/year.

fitbit ionic 1
Starting on Sunday, October 1, users will be able to purchase the Fitbit Ionic at Best Buy, Dick's Sporting Goods, Kohl's, Macy's, REI, Target, Verizon, and Amazon for $299.95. Fitbit said that retailers will also have a variety of accessory bands in Classic and Sport ($29.95) and a perforated Horween leather band ($59.95).

“We defined the fitness tracker market 10 years ago and look forward to doing the same with the smartwatch category, delivering what consumers want most and have not yet seen in a smartwatch. Ionic offers up to 5 days battery life for 24/7 health tracking and insights, advanced health and fitness features, enhanced heart rate and dynamic sleep tools paired with the smart functionality consumers need on the go to stay in touch and simplify their life,” said James Park, co-founder and CEO of Fitbit. “These features, coupled with Ionic’s broad compatibility across Android, iOS and Windows platforms, means consumers around the globe never need to choose between their watch and their phone.”

The company's first wireless headphones are also going on sale this Sunday. Called the Fitbit Flyer headphones, the device features a sweatproof design, customizable ear tips, six hours of battery life, and is meant to sync with the new Ionic smartwatch to enable truly wireless workout sessions. The company said that users will be able to buy the headphones at "major global retailers" including Best Buy, Brookstone, Nordstrom, Target, and Amazon for $129.95.

fitbit flyer 1
A specific launch date for the new Fitbit Aria 2 Wi-Fi Smart Scale wasn't confirmed, but users can pre-order now on Fitbit.com for $129.95, with retailer availability "beginning Fall 2017."

To prepare developers for the launch of the Fitbit Ionic, the company is debuting the new Fitbit SDK tomorrow, September 26, as a developer preview. The SDK will include resources that developers need to "quickly and easily" design and share apps and clock faces to Fitbit users.

Tag: Fitbit

Top Rated Comments

justiny Avatar
99 months ago
I want Fitbit to be successful, if for no other reason than to keep Apple honest and to continue making the WATCH better.

Unfortunately, there is a small part of me who believes Fitbit will turn into the modern-day BlackBerry by RIM.
Score: 3 Votes (Like | Disagree)
Michael Goff Avatar
99 months ago
Six hours battery life? Are they serious?
Score: 1 Votes (Like | Disagree)
iDento Avatar
99 months ago
The hardware is nothing special but their app is the best, there's simply no app in the App Store that can mimic what Fitbit does.

I might consider these along with a Fitbit Aria to replace my Apple Watch Series 1, I just hope Apple can do better with their Workouts, Activity and Health apps.
Score: 1 Votes (Like | Disagree)
44267547 Avatar
99 months ago
Fitbits design is rather unsightly with the large bezels and Fitbit logo on the front of the Watch. To each their own on the Ionic.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...