Ahead of next week's launch of the new Apple TV 4K with HDR support, Apple has begun releasing 4K HDR content on iTunes in the United States and other countries.
4K movies are denoted by a new "4K" and "Dolby Vision" tags visible in the iTunes Store and in the TV app on iOS devices, Macs, and the Apple TV. 4K content is not universally displaying across all devices just yet, but it should be rolling out fully soon.
A limited number of 4K movies are available at the current time, but availability should expand before the new Apple TV launches next week.
Apple's 4K movies are available at the same price as HD movies, and for iTunes customers who have already purchased HD quality content, Apple is upgrading the HD content to 4K at no additional cost.
The Apple TV 4K will be available for pre-order starting tonight at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time. Orders placed tonight will be delivered next week, on Friday, September 22, the official launch date of the device. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Thursday March 20, 2025 12:01 am PDT by Joe Rossignol
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Thursday March 20, 2025 2:04 pm PDT by Joe Rossignol
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Tuesday March 25, 2025 11:52 am PDT by Juli Clover
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions.
Jon Prosser's Messages app mockup
The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
The difference is so negligible it doesn’t matter. The now defunct h.264 format was nearly indistinguishable from Blu-ray. The new h.265 codec should be identical to the UHD codec. A lot of the streaming issues in the display of 1080P format on iTunes was the AppleTV not the file itself. https://arstechnica.com/gadgets/2012/03/the-ars-itunes-1080p-vs-blu-ray-shootout/
There so much incorrect information here that it's useless to even bother trying to unpack it all...
Not true, 1080P streaming was the same as the Blu-ray counterpart. 4K shows on Netflix were the same as the UHD counterpart as well. I’d assume Apple’s h.265 codec will be able to handle it as well. The flags are there but I don’t believe the files are available.
1080p streaming cannot compare to 1080p Blu-ray, and 4K streaming cannot compare to UltraHD Blu-ray.
