Doubts and Speculation Surround Apple's Onstage Face ID 'Fail' During iPhone X Keynote [Updated]

Yesterday at a media event held in Apple Park, Apple announced its much-anticipated all-screen 5.8-inch iPhone X, which features a next-generation facial authentication system called Face ID for unlocking the smartphone in lieu of a home button with Touch ID.

During the keynote at the Steve Jobs Theater, Apple software engineering chief Craig Federighi took to the stage to demo Face ID. However, much to his chagrin, the facial recognition technology appeared to fail at his first attempt to unlock the iPhone X, forcing Federighi to switch to a backup device to get the demo moving.

Screen Shot 17
Some observers have leapt on the moment as evidence that Face ID is unreliable or a yet-to-be-perfected technology that's unfit to replace Touch ID fingerprint authentication. Vice News even went so far as to link the onstage incident to a sudden drop in Apple's share price. Since the demo aired, however, several competing theories have been put forward to explain the apparent "failure".

One theory is that Apple has adopted the same reboot security measure on the iPhone X that is found on iPhones with Touch ID, and this is what stalled Federighi's Face ID demo. The moment when he tries to unlock the iPhone X with his face, a closer look at the presentation screen reveals the words "Your passcode is required to enable Face ID". As several contributors on Quora have pointed out, a similar message is seen when an iPhone with Touch ID is first switched on, or if the phone hasn't been used in the last 48 hours.

This suggests someone forgot to enter the passcode on Federighi's iPhone X after a reboot. But if that were the case, the message likely should have stated, "Face ID requires your passcode when iPhone restarts", which more accurately reflects the equivalent message Touch ID phones display after a reboot. Some have argued that Face ID wasn't even set up on the device and the failure lies with Federighi, since he made no mention of this during the demo, but we don't know for sure.


Another theory put forward is that several unsuccessful attempts had already been made to unlock the device prior to the onstage demo, since Federighi only tries to authenticate Face ID twice before the passcode screen appears, whereas Touch ID takes five consecutive failed attempts before requiring a passcode. It's possible, but unlikely, and doesn't really explain the two failed tries witnessed by the audience.

An alternative, and more concerning explanation, is that Face ID simply failed to recognize the Apple executive, suggesting the feature has accuracy issues that the company is still working to resolve. Indeed, while Face ID was generally lauded by the media during hands-on iPhone X demonstrations after the keynote, at least one journalist reported "plenty of missed unlocks", and even problems activating Face ID that were only resolved after repeatedly turning the display off and on again, which they called "a little worrying". A similar issue may have befallen Federighi on stage.

Apple claims Face ID can recognize a user's face under a variety of conditions and in poor light, despite everyday changes in appearance, such as applied make-up or beard growth. It is also said to boast a mismatch error rate of 1 in 1,000,000, compared to 1 in 50,000 for Touch ID, thanks to multiple neural networks built into the iPhone X's dual-core A11 bionic neural engine. With the iPhone X officially up for pre-order on October 27, the proof of the pudding will be in the eating.

Update: Face ID is disabled after five unsuccessful attempts, requiring the user to enter the device passcode in order to be re-enabled, as described in Apple's developer beta documentation, suggesting that Federighi was unable to authenticate the first device because of multiple previous failed unlock attempts.

Related Forum: iPhone

Popular Stories

ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
kohler toilet sensor

Kohler Launches $600 iPhone-Connected Toilet Camera That Monitors Your Health Through Waste Analysis

Monday October 20, 2025 1:42 pm PDT by
Kohler is expanding its line of bathroom products with Dekoda, an iPhone-connected device that's designed to be attached to a toilet rim (via The Verge). The device's included "sensors" point into the toilet bowl, allowing it to analyze what goes on in the bathroom. According to Kohler, Dekoda is a health tracker that can monitor gut health and hydration, as well as detect the presence of...

Top Rated Comments

Darryl.Jenks Avatar
106 months ago
"You're looking at it wrong."
Score: 93 Votes (Like | Disagree)
levitynyc Avatar
106 months ago
Still better than this.

Score: 48 Votes (Like | Disagree)
Menopause Avatar
106 months ago
You have to wipe you face first, duhh.

Score: 35 Votes (Like | Disagree)
AcesHigh87 Avatar
106 months ago
Maybe author isn't an iOS user because that message appears if you don't use your iphone for 5 hours — Touch ID (and Face ID) tokens are zeroed after five hours in non-use state and you have to enter passcode to reenable the security feature. I bet that was the case on stage.
Do you have proof of this claim? I go to bed and don't touch my phone for 6+ hours and Touch ID still works perfectly fine when I get up. The only time I need to enter my passcode is when my phone is restarted or my hands are particularly sweaty / dirty.
Score: 35 Votes (Like | Disagree)
Smartass Avatar
106 months ago
That was bad, but the real embarrassment was wasting so much Keynote time on cringeworthy emojis.
I think that impersonation of animal voices was the lowest point for Apple. Like some god damn Disney show and not a presentation for number one product from the world's most valuable company.

Score: 34 Votes (Like | Disagree)
Santabean2000 Avatar
106 months ago
That was THE moment of the night that need to be flawless. And it failed.

"You had ONE JOB!", "ONE JOB!!" "Aaaarrrrgh!"
Score: 30 Votes (Like | Disagree)