The iPhone offers a high-quality camera that Apple improves with every iteration, and the photos and videos that it takes have been used for fashion runways, feature films, and other professional applications.

TIME Magazine is the latest publication to exclusively use the iPhone's camera for a photo shoot, with its new "Firsts: Women Who Are Changing The World" series, which features iPhone images captured by Brazilian photographer Luisa Dörr.

Over the course of the last year, Dörr has used an iPhone 5, iPhone 6, iPhone 6s, and iPhone 7 to capture photos of notable and accomplished women like Hillary Clinton, Oprah Winfrey, Melinda Gates, Sylvia Earle, Alice Waters, Mae Jemison, Cindy Sherman, and more.

timeiphonecover
In a TIME interview, Dörr says she uses an iPhone because it offers great pictures anytime, anywhere, and it because "feels less intrusive" to the subject when the photo is captured with an iPhone instead of a standard camera. Dörr's images are unique because she uses only natural light and sometimes a reflector to capture women who are often photographed with more lighting and production equipment.

I like the simplicity of how these pictures are made. But the best part is that as a photographer, you feel extremely light and free. It is almost as if I can make pictures with my hand. There's no noise, gadgets, tools or plugs--just the subject and myself.

I was always trying to imagine these portraits as paintings. I'm fascinated by the landscapes and topographies from women's faces, their stories and context. I'm interested in the way life and time is writing on all of them--not just with physical marks but also with more spiritual traces.

Dörr says the women she photographed were "surprised" to be the subject of a photoshoot with an iPhone and no other equipment, and that oftentimes, she did her work in just minutes. The shortest shoot was two minutes and the longest shoot lasted 20 minutes.

Each portrait was captured using the regular iPhone camera with the square format, and automatic HDR was turned on for more lighting detail in the photographs.


Dörr's full interview can be read over at TIME, as can an accompanying piece on how TIME Director of Photography Kira Pollack discovered Dörr and recruited her to work on the project.

Top Rated Comments

RadioGaGa1984 Avatar
109 months ago
Was RAW used at all? Because the pictures look fairly flat and not that sharp I think a proper DSLR wouldve done a much better job
I’m sure we’d all love to see your photos from the various magazines they are published in.
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
109 months ago
Scrolled through the album on the linked site -- so cool to see Nikki Haley pictured! It's great to see her doing such big things. She was a heck of a job creator for our state, I can tell you that (South Carolinian here).

Great photos by Luisa Dörr. It's always a great reminder to see such great photos taken with a phone. It reminds me that it's not just about the gear. Sometimes when I don't have my DSLR with me, I feel that I'm unable to get great photos. However, once I pull out my phone and start shooting, it surprises me. Back in the day, I'd be a sitting duck without a dedicated camera, since phone cameras used to be terrible. While a phone isn't a replacement for a dedicated camera, it gives you a chance to get a photo that you otherwise would have never had the chance to get -- and that's really special, I think.
Score: 3 Votes (Like | Disagree)
Makosuke Avatar
109 months ago
There are two things I find amusing about the inevitable "it doesn't look as good as the same photo taken with a DSLR would have":

One is that, to the vast majority of people who look at that cover or other photos taken by the artist, they look like interesting, engaging photos. Most--and most by far I would guess--people don't look at photos like these and say "it looks flat" or "the micro-contrast is weak" or "it's not sharp enough" or "there isn't enough subject isolation" or whatever else. They see an interesting photo, and appreciate it.

And the other is the more salient point from an artistic perspective: Indeed it's true that if you took the exact same photo with an EOS-1D X mk II and an expensive lens it would be sharper, higher resolution, and have more dynamic range. It would almost certainly look better.

Except it's quite possible that the photographer couldn't take that exact same photo with an EOS-1D X mk II. As noted in the description, the subject might well have reacted differently to a photographer holding a huge camera with the shutter clicking away, or she never would have been in that particular location carrying a large camera, or whatever other nuances of the actual act of photographing another human being in situ might have come out differently.

It's the same if the photographer had tried to take the same shots with a large flash kit versus only natural light--the photo might be better lit, but what the person in it is doing would probably be less natural, and depending on the intent of the photo, less interesting.

If you've got a tripod, sufficient time, and are photographing a landscape or model, sure, a large-sensor, large-lens camera is going to produce a better photo than an iPhone in every way. And sure, there are photos that an iPhone is incapable of taking for technical reasons--available light, field of view, depth of field, bokeh. But following around a human trying to take a certain kind of photo, the act of photography itself changes the result, possibly for the worse.

Heck, I'm just a casual photographer and I've noticed it plenty of times just taking street photos while on vacation. I hold up a smartphone to take a picture, nobody even notices. I hold up my bigger camera, people look at me, stiffen up, react like they're being photographed. Occasionally the effect can be positive, but more often it results in odd expressions and less natural behavior.
Score: 3 Votes (Like | Disagree)
jamesrick80 Avatar
109 months ago
No wonder the picture looks blurry and has less quality.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
109 months ago
The shortest shoot was two minutes and the longest shoot lasted 20 minutes.
and she shoots with a smartphone.

Nothing about this sounds right.
This whole thing is just a lame promo for Apple. As digital cameras go (not smart phones) iPhone photo quality is near the bottom of the heap. But as a smartphone camera, the 7 is one of the best.
Score: 2 Votes (Like | Disagree)
definitive Avatar
109 months ago
I love to see this kind of news. It shows that the iPhone evolves to a proper camera; one to people react differently than to a DSLR (even though the quality is better). And you can shot with both eyes open and not be glued to the viewfinder
Indeed, but a $100-$200 Canon (or similar) pocket camera is a much better solution than an iPhone, which over time costs much more to own.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...