Apple has announced that its retail store at the Simi Valley Town Center in Simi Valley, California, located approximately 30 miles from downtown Los Angeles, will permanently close later this month.

apple simi valley

Apple Store at Simi Valley Town Center

Friday, September 15 is the last day the store will be open. Apple provided thanks for "over 10 great years" and advised customers to visit its retail store list to find a nearby location. Apple Simi Valley originally opened in May 2006.

Apple hasn't publicly commented on the reason for the store's closure, but multiple tipsters have informed MacRumors that the location may have suffered from low sales and customer traffic — a rarity for an Apple Store.

At a minimum, the closure doesn't appear to be related to Apple's ongoing store renovation process across the United States.

There were high hopes for Simi Valley Town Center when it opened in 2005, but the outdoor shopping mall hasn't been as bustling as envisioned. The less-than-expected customer traffic may be partially due to an expansion of The Oaks Shopping Center in nearby Thousand Oaks, California in 2008.

Apple itself has a retail store at The Oaks that opened in October 2005, and several other locations in the greater Los Angeles area.

Over the years, Simi Valley Town Center has lost several retailers, including Abercrombie & Fitch, Hollister, Coach, American Eagle, Cache, Forever 21, and PacSun, according to the Simi Valley Acorn. Macy's also merged its standalone menswear store into its main location at the shopping center earlier this year.

A tipster informed us that Simi Valley Town Center may eventually be repurposed as an outlet mall, which could explain Apple's departure.

MacRumors has yet to learn whether the store's employees will be laid off or offered the opportunity to transfer to another location.

Apple did not immediately respond to a request for comment.

Update: In a statement provided to Quartz, Apple said it has "invested significantly in the surrounding stores" where many of the Simi Valley location's employees will be working.

We’re grateful to the millions of customers who have visited Apple Simi Valley since it opened more than 10 years ago. We’ve recently invested significantly in the surrounding stores, creating bigger spaces that feature our latest design. Apple Simi Valley will close September 15, the day before we re-open our renovated Apple Topanga. We invite our customers to visit us at Apple Topanga or at nearby Apple The Oaks, where many of their favorite Simi Valley Apple employees will be working.

Apple's nearby Westfield Topanga store in Canoga Park, California will reopen Saturday, September 16 following renovations.

Top Rated Comments

Joe Rossignol Avatar
99 months ago
Is this the first time an Apple Store has been permanently closed? Because I don't remember hearing anything like this happening.
I know one small one closed in Japan at some point in the past year. But it's definitely extremely rare.

And a map for anyone curious about just how many Apple Stores exist in the LA area…
[doublepost=1504281991][/doublepost]

Attachment Image
Score: 9 Votes (Like | Disagree)
GizmoDVD Avatar
99 months ago
This mall has been dead for the last 5-6 years. The Apple Store would still be somewhat busy but there are other options not far away (Thousand Oaks is 8 miles and Woodland Hills maybe 12).

This is the first I've heard the mall could be repurposed as an outlet mall. They just got a brand new movie theater and a few bigger stores (Marshalls for example)

I would ALWAYS go here for service because he wait time was really low and most fixes were done within an hour.

Thousand Oaks was recently closed for 6 months during a remodel. Simi store was pretty busy during that time.
Score: 7 Votes (Like | Disagree)
Corrode Avatar
99 months ago
Never heard of Simi Valley so I looked it up. Then I searched for all the Apple Stores in that area and around LA and holy crap there are a lot of Apple Stores around there! There are even some within walking distance to each other.

I thought I was lucky to have two in my city but California is ridiculous.
Score: 6 Votes (Like | Disagree)
Junior117 Avatar
99 months ago
Is this the first time an Apple Store has been permanently closed? Because I don't remember hearing anything like this happening.
Score: 6 Votes (Like | Disagree)
Chupa Chupa Avatar
99 months ago

And a map for anyone curious about just how many Apple Stores exist in the LA area…
A lot of stores in the LA area but it's a bit deceiving because traffic is so horrible stores miles away from each other could also be 30 minutes apart. That is why there are so many stores.
Score: 5 Votes (Like | Disagree)
wilef Avatar
99 months ago
I've been in the area for over a decade and saw the Town Center go up to lots of fanfare, then quickly plummet in popularity when The Oaks added their own outdoor section of the mall as well as a premium movie theater. In hindsight, an outdoor mall in bloody hot Simi Valley was a bad idea. Not sure the outlet mall would succeed either as the Camarillo outlets are huge and not far away.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...