Apple Files Trademark Application for Apple Pay Cash Peer-to-Peer Payments Service in European Union

Apple has filed a trademark application in the European Union for Apple Pay Cash, the company's new iMessage-based peer-to-peer payments service coming with iOS 11.

Unearthed by tech blog LetsGoDigital, the application was filed with the European Union Intellectual Property Office (EUIPO) on Thursday and is classified as "computer software for use in connection with electronic payment and funds transfers".

apple pay cash
By integrating with iMessage in iOS 11, Apple Pay Cash will enable users to make person to person payments right from within chat threads. To send a cash payment, the user authenticates it with Touch ID (or perhaps via facial authentication on the upcoming "iPhone 8") on their iOS device or Apple Watch.

Money received using the service goes on to an auto-generated virtual Apple Pay cash card, similar to a gift card, that gets stored in the Wallet app. The cash card can then be used to make regular Apple Pay purchases at retail stores and on the web. Alternatively, users will be able to transfer the money to an allocated bank account.

send receive apple pay cash via messages ios 11
Apple has yet to offer further details on how Apple Pay Cash will work, but Brazilian tech blog iHelp BR has uncovered code references in the Apple Pay framework that suggest users will need to authenticate the service with a driver's license or Photo ID before they can send any money through iMessage. This may be done by holding the ID in front of the camera, similar to when adding a bank card to Apple Pay.

While yesterday's trademark application has yet to be granted by the EUIPO, the fact that it has been filed already may mean Apple Pay Cash will go live across EU countries soon after the initial U.S.-only rollout.

Hopefully we'll know more on September 12, when Apple is expected to launch iOS 11 in tandem with new iPhones, new Apple Watches, and possibly a new 4K Apple TV at its fall event, set to take place at the Steve Jobs Theater in Apple Park.

Related Roundup: Apple Pay

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

MLVC Avatar
94 months ago
How about bringing ApplePay to Germany, the Netherlands, Belgium etc. first?
Score: 5 Votes (Like | Disagree)
lionsy Avatar
94 months ago
How about bringing ApplePay to Germany, the Netherlands, Belgium etc. first?
The only reason they wouldn’t have done it already is if the banks aren’t playing ball, or the infrastructure isn’t in place. There’s a reason it was available in the UK first, (after the home country) all the terminals had already been contactless for years and all the banks supported it.

If you want change, go to your bank and tell them you want it!

If the transfer don't go directly to the credit card account I'm not interested. We already have services for that here in Sweden (Swish). Having the money on some Apple Pay cash card makes no sense to me.
The article says you can withdraw it too
Score: 4 Votes (Like | Disagree)
Keirasplace Avatar
94 months ago
You know what's funny? Belgium already enrolled contactless payments for Android smartphones. https://www.blog.google/topics/shopping-payments/belgium-meet-android-pay/ Samsung Pay did the same. Only Apple lags behind like always!!!!! I am so mad at them.

My bank Belfius already supports contactless payments and so does any other major bank in Belgium. I would love to know why Apple acts like a child full of tantrum.
Wth are you talking about, get a clue about how things really are. Android or Samsung doesn't support all banks btw, so your own tantrum is tiresome.
Score: 1 Votes (Like | Disagree)
bollman Avatar
94 months ago
I can pretty confidently say that this is a no go from start, unless Apple register itself as a bank.

The EU has new, very strict laws concerning "money launder". This means, all transactions needs to be traceable and verifiable. That's why "swish" works in Sweden, it is a joint venture by Swedish banks so the transfer is directly from one bank account to another, and it's all traceable. There's no way Apple as a non-bank would be allowed to transfer money between people, and certainly not across borders (well, they can do it, but they would be constantly charged with money launder charges and people using it would be blacklisted from banks).

The laws are strict enough that handling cash is being downright an inconvenience. I was declined a loan unless I could provide proof of where I got $3000 in cash I had deposited on my account. The money came from selling 2 cars and I had to provide proof of ownership and sale or face blacklisting.

This is not a Swedish thing but new EU legislation, "money launder-directive" and "funds transfer regulation":
http://europa.eu/rapid/press-release_IP-17-1732_en.htm
[doublepost=1504281297][/doublepost]Oh, and Samsung Pay is already used here in Sweden, but not Apple Pay, one wonders why...
Score: 1 Votes (Like | Disagree)
ArneK Avatar
94 months ago
Zelle only came out extremely recently. It's yet another feature American banks were extremely late to the party with and no wonder why Apple rolled out AP and will roll out AP Cash here first.
yeah the banking infrastructure in the US is embarrassing. I was really looking forward to use Apple Pay for my semester abroad here but it's basically accepted nowhere because every store is trying to push its own app... It was quite shocking to me that my American friends here boasted with the increased security that they now have chips in their CCs. I didn't know there was even cards without chips. Being in my mid-20s, I never had a non-chip card ever since I have a bank account. The most shocking thing about this whole delay in security and lack of user friendliness though is that banks take huge cuts on everything here. You would think they could use at least some of that money for their costumers. I guess regulation did actually largely benefit the EU banking sector in terms of security and modern payment systems (even though I am from Germany where people for some reason LOVE paying with actual cash).
Score: 1 Votes (Like | Disagree)
NecroKill Avatar
94 months ago
I can pretty confidently say that this is a no go from start, unless Apple register itself as a bank.

The EU has new, very strict laws concerning "money launder". This means, all transactions needs to be traceable and verifiable. That's why "swish" works in Sweden, it is a joint venture by Swedish banks so the transfer is directly from one bank account to another, and it's all traceable. There's no way Apple as a non-bank would be allowed to transfer money between people, and certainly not across borders (well, they can do it, but they would be constantly charged with money launder charges and people using it would be blacklisted from banks).

The laws are strict enough that handling cash is being downright an inconvenience. I was declined a loan unless I could provide proof of where I got $3000 in cash I had deposited on my account. The money came from selling 2 cars and I had to provide proof of ownership and sale or face blacklisting.

This is not a Swedish thing but new EU legislation, "money launder-directive" and "funds transfer regulation":
http://europa.eu/rapid/press-release_IP-17-1732_en.htm
[doublepost=1504281297][/doublepost]Oh, and Samsung Pay is already used here in Sweden, but not Apple Pay, one wonders why...
That concerns Apple Pay in absolutely 0 ways. Apple Pay is not some obscure currency or anything of the sort. Apple Pay is a way to protect your transactions, but that doesn't mean you can't trace it. Apple Pay is your BANKS credit or debit card and when you make a purchase using Apple Pay what do you think happens and what do you see in your card statement? It is perfectly traceable if needed. It is no different from sending money one Revolut or N26 user to another. We already know from iOS 11 beta that there will be some kind of ID verification and it seems that a 3rd party bank or other financial entity will managing Apple Pay Cash card for P2P payments.
Score: 1 Votes (Like | Disagree)