B&O Play Unveils Beoplay E8, the Danish Brand's First Truly Wireless Earbuds - MacRumors
Skip to Content

B&O Play Unveils Beoplay E8, the Danish Brand's First Truly Wireless Earbuds

by

Bang & Olufsen today unveiled a pair of $299 truly wireless earbuds called Beoplay E8, the Danish company's pricier luxury alternative to Apple's $159 AirPods.

The E8 Bluetooth in-ear headphones are a mixture of aluminum and polymer, making them splash and dust-proof, while each earpiece features a touch surface that supports fingertip gestures to play/pause music, take calls (a mic is integrated into the buds), and change volume.

02 large
There's also voice recognition support for activating virtual assistants like Siri, as well as a Transparency Mode that lets environmental sounds in for safer commuting. There's also a built-in digital signal processor that enables custom output tuning with equalization and gain.

The buds provide up to 4 hours of play time at a moderate sound level, while the included leather charging case supplies two additional charges to give users up to 12 hours of listening time on the go. For reference, AirPods offer up to 5 hours' play time and Apple's charging case carries up to 24 hours' charge.

Four pairs of different-sized silicon tips are included along with a USB charging cable (USB-A to MicroUSB). The Beoplay E8 wireless buds are available in black and charcoal sand colors, and will be available from the company's website from October.

Top Rated Comments

114 months ago
Overrated brand. Sounds great, but there are many options that sound as good or in my subjective opinion better and cost much less.
Sounds familiar. I know another brand where people pay inflated prices for the logo on the equipment.
Score: 14 Votes (Like | Disagree)
nnoble Avatar
114 months ago
Overrated brand. Sounds great, but there are many options that sound as good or in my subjective opinion better and cost much less.
Just out of interest, have you actually tested these?
Score: 5 Votes (Like | Disagree)
iphonehype Avatar
114 months ago
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Nothing can beat Bose QC35’s noise cancelling headphones. The ANR is truly amazing. Can’t hear anything on a plane and the sound quality is amazing. Too many people knock Bose.
Score: 3 Votes (Like | Disagree)
KarimLeVallois Avatar
114 months ago
Sounds familiar. I know another brand where people pay inflated prices for the logo on the equipment.
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Score: 3 Votes (Like | Disagree)
109 months ago
I’m very curious if you purchased these and how you’ve felt as answers to your own question I’ve err past 30+ days?
Hi, Yeah I eventually decided to get them last week. Answering my own questions:

1. The connection, so far, had been rock solid. Need to do a bit more traveling to see if it holds up when surrounded by dozens of other wireless signals. Range is reasonable allowing me to go one room from the source but it’s not as good as the AirPods. The E8s communicate via a form of NFC so when you take the right earbud out, music stops in the left. No where near as cool as the AirPods which pause the music but kind of similar if you need to take one out to hear someone/something. Does mean that you can’t share the E8s between two people like you vs. with the AirPods. Btw. The transparency mode on th E8s is pretty cool and really does work quite well and means you can hear things without having to take them out of the ear.

2. Siri works fine but needs a triple tap. IMHO neither the AirPods or E8s are perfect for tap gestures. I have had problems with both.

3. The AirPods microphone is definitely better with better cancellation of background noise. The E8s is still perfectly usable just not as good as the AirPods.

The most important thing is sound isolation and sound quality which are both vastly superior on th E8s and out weigh all the negatives.
Score: 2 Votes (Like | Disagree)
Phonephreak Avatar
114 months ago
I was speaking in general about this brand.
So the answer is no. Really wish people actually tried things before bashing them.
Score: 2 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
MacBook Pro Low Angle Wide Lens 2

MacBook Pro OLED Display Production Clears Key Hurdle

Thursday May 21, 2026 1:41 am PDT by
Apple's first OLED MacBook Pro models have cleared a major manufacturing hurdle, with panel supplier Samsung Display having reportedly achieved yields above 90 percent on its Gen 8.6 OLED production line. According to Korean publication The Elec, some individual process stages are now reaching yields as high as 95 percent, a level that the display industry considers "golden yield" territory ...
airpods pro 3 pink

New Apple Card Holders Can Get Free AirPods Pro 3, But There's a Catch

Monday May 18, 2026 8:11 am PDT by
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached. Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...