Bang & Olufsen today unveiled a pair of $299 truly wireless earbuds called Beoplay E8, the Danish company's pricier luxury alternative to Apple's $159 AirPods.

The E8 Bluetooth in-ear headphones are a mixture of aluminum and polymer, making them splash and dust-proof, while each earpiece features a touch surface that supports fingertip gestures to play/pause music, take calls (a mic is integrated into the buds), and change volume.

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There's also voice recognition support for activating virtual assistants like Siri, as well as a Transparency Mode that lets environmental sounds in for safer commuting. There's also a built-in digital signal processor that enables custom output tuning with equalization and gain.

The buds provide up to 4 hours of play time at a moderate sound level, while the included leather charging case supplies two additional charges to give users up to 12 hours of listening time on the go. For reference, AirPods offer up to 5 hours' play time and Apple's charging case carries up to 24 hours' charge.

Four pairs of different-sized silicon tips are included along with a USB charging cable (USB-A to MicroUSB). The Beoplay E8 wireless buds are available in black and charcoal sand colors, and will be available from the company's website from October.

Top Rated Comments

Gilligan's last elephant Avatar
100 months ago
Overrated brand. Sounds great, but there are many options that sound as good or in my subjective opinion better and cost much less.
Sounds familiar. I know another brand where people pay inflated prices for the logo on the equipment.
Score: 14 Votes (Like | Disagree)
nnoble Avatar
100 months ago
Overrated brand. Sounds great, but there are many options that sound as good or in my subjective opinion better and cost much less.
Just out of interest, have you actually tested these?
Score: 5 Votes (Like | Disagree)
KarimLeVallois Avatar
100 months ago
Sounds familiar. I know another brand where people pay inflated prices for the logo on the equipment.
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Score: 3 Votes (Like | Disagree)
iphonehype Avatar
100 months ago
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Nothing can beat Bose QC35’s noise cancelling headphones. The ANR is truly amazing. Can’t hear anything on a plane and the sound quality is amazing. Too many people knock Bose.
Score: 3 Votes (Like | Disagree)
Benjamid Avatar
100 months ago
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Thaught the one that starts with an A and ends with pple...
Score: 2 Votes (Like | Disagree)
Phonephreak Avatar
100 months ago
I was speaking in general about this brand.
So the answer is no. Really wish people actually tried things before bashing them.
Score: 2 Votes (Like | Disagree)

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