Bang & Olufsen today unveiled a pair of $299 truly wireless earbuds called Beoplay E8, the Danish company's pricier luxury alternative to Apple's $159 AirPods.

The E8 Bluetooth in-ear headphones are a mixture of aluminum and polymer, making them splash and dust-proof, while each earpiece features a touch surface that supports fingertip gestures to play/pause music, take calls (a mic is integrated into the buds), and change volume.

02 large
There's also voice recognition support for activating virtual assistants like Siri, as well as a Transparency Mode that lets environmental sounds in for safer commuting. There's also a built-in digital signal processor that enables custom output tuning with equalization and gain.

The buds provide up to 4 hours of play time at a moderate sound level, while the included leather charging case supplies two additional charges to give users up to 12 hours of listening time on the go. For reference, AirPods offer up to 5 hours' play time and Apple's charging case carries up to 24 hours' charge.

Four pairs of different-sized silicon tips are included along with a USB charging cable (USB-A to MicroUSB). The Beoplay E8 wireless buds are available in black and charcoal sand colors, and will be available from the company's website from October.

Top Rated Comments

111 months ago
Overrated brand. Sounds great, but there are many options that sound as good or in my subjective opinion better and cost much less.
Sounds familiar. I know another brand where people pay inflated prices for the logo on the equipment.
Score: 14 Votes (Like | Disagree)
nnoble Avatar
111 months ago
Overrated brand. Sounds great, but there are many options that sound as good or in my subjective opinion better and cost much less.
Just out of interest, have you actually tested these?
Score: 5 Votes (Like | Disagree)
KarimLeVallois Avatar
111 months ago
Sounds familiar. I know another brand where people pay inflated prices for the logo on the equipment.
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Score: 3 Votes (Like | Disagree)
iphonehype Avatar
111 months ago
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Nothing can beat Bose QC35’s noise cancelling headphones. The ANR is truly amazing. Can’t hear anything on a plane and the sound quality is amazing. Too many people knock Bose.
Score: 3 Votes (Like | Disagree)
Benjamid Avatar
111 months ago
Does the company name begin with ‘B’ and end in ‘OSE’ by any chance?
Thaught the one that starts with an A and ends with pple...
Score: 2 Votes (Like | Disagree)
Phonephreak Avatar
111 months ago
I was speaking in general about this brand.
So the answer is no. Really wish people actually tried things before bashing them.
Score: 2 Votes (Like | Disagree)

Popular Stories

MacRumors x Bloomberg Banner Cool

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
Low Cost A18 Pro MacBook Feature Pink

Three Upcoming Apple Products Seemingly Spotted in macOS 26.3 Code

Friday February 20, 2026 7:36 am PST by
macOS 26.3 hints at Apple's rumored lower-cost MacBook, and two new Studio Display models, according to Macworld's Filipe Espósito. Espósito found the following codenames within macOS 26.3's source code, and he revealed the upcoming products that they likely correspond with, based on previous reporting from Bloomberg's Mark Gurman and others. The codenames:J700: Lower-cost MacBook J427:...