September 12 Date 'Nearly Locked In' For Apple's iPhone Event

Apple is aiming to hold its annual iPhone event on Tuesday, September 12, TechCrunch reported today, confirming information shared yesterday by The Wall Street Journal.

According to TechCrunch, the September 12 date is "nearly locked in," but may hinge on whether Apple is able to complete work on the Steve Jobs Theater at its new Apple Park campus in time. Construction on the theater is still underway, but Apple is said to want to inaugurate the theater with the launch of the iPhone 8, its most radically redesigned iPhone in years.

iphone8dummymodeltrio
Because media invites often go out 7 to 10 days before a major event is held, Apple has very little time to make a decision on where the event will be hosted, if a decision has not been made already. With Labor Day coming up next Monday, Apple will need to send out invites by the end of this week or on Tuesday, September 5 at the latest if the event is to be held on September 12.

Should the 1,000 seat Steve Jobs Theater not be completed in time, Apple could elect to use the Bill Graham Civic Auditorium in San Francisco, where several past iPhone events have been held. There's nothing on the auditorium's schedule for the week of the 12th, so it remains a possibility.

With September approaching, it won't be long before Apple's plans are confirmed. If Apple does hold an event on September 12 -- and it's unlikely the event would be pushed beyond that date -- the new iPhones could see an official launch on Friday, September 22. If Apple accepts pre-orders, sales could start a week ahead of launch on Friday, September 15.

Apple's 2017 iPhone event will be its biggest in years thanks to the launch of a redesigned OLED 5.8-inch iPhone with an edge-to-edge display, inductive charging, facial recognition, and dozens of other new features. The new high-end device will launch alongside two standard but also redesigned devices in typical 4.7 and 5.5-inch sizes.

Apple is also expected to unveil a new 4K Apple TV and a third-generation Apple Watch with LTE at the event.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

v0lume4 Avatar
99 months ago
ppfff.....And a few weeks from now, people start Flight tracking their new iPhone 8

"Where is your shipment right now?" Is it flightnr XXX or flight XXY?

#hyperdehyper ;)
And then when it arrives:

"SLIGHT YELLOW TINT ON TOP RIGHT CORNER OF SCREEN"

"I GOT THE TSMC CHIP AND NOT THE SAMSUNG CHIP"
Score: 29 Votes (Like | Disagree)
Geert76 Avatar
99 months ago
ppfff.....And a few weeks from now, people start Flight tracking their new iPhone 8

"Where is your shipment right now?" Is it flightnr XXX or flight XXY?"
"ow! wow! mine just arrived in Kentucky!"

#hyperdehyper ;)
Score: 19 Votes (Like | Disagree)
Mansu944 Avatar
99 months ago
I’m pretty sure if Apple sent invites at 8am and told the press to be there at noon, they’d be there.
Score: 14 Votes (Like | Disagree)
LoveToMacRumors Avatar
99 months ago
I understand the importance why Apple wants to use the Steve Jobs arena, but the The Bill Graham Civic Auditorium is a 7000 capacity arena. Compared to 1000, that's a big difference.
Score: 6 Votes (Like | Disagree)
Hustler1337 Avatar
99 months ago
I'm happy to host the event in my back yard if Apple can't decide on a venue...
Score: 6 Votes (Like | Disagree)
tkukoc Avatar
99 months ago
"launch of the iPhone 8, its most radically redesigned iPhone in years."

lol hmm yeah that's a pretty sad statement if we are considering a bezel-less screen and removal of their ICONIC home button as "radically redesigned". The standards these days for products have clearly gone downhill. Not that many end users care.. they'll just keep tossing cash at whatever has a company logo on it.
Score: 4 Votes (Like | Disagree)