Apple Wins 2017 Technical/Engineering Emmy for Siri Integration on Apple TV

The National Academy of Television Arts and Sciences today announced the recipients of the 69th annual Technology & Engineering Emmy Awards, with Apple winning an award in the "Contextual Voice Navigation for Discovering and Interacting with TV Content" category.

Apple received the award for the Siri voice integration built into the fourth-generation Apple TV, which allows users to search for content using voice-based commands. Other winners in the same category include Comcast, Universal Electronics (UEI), and Nuance Dragon TV.

tvossiritopics
Siri has been available on Apple TV since 2015, which is when the fourth-generation set-top box with tvOS became available for purchase. Siri has a range of functions on the device, ranging from TV show/movie/actor/topic search capabilities to features like a vocal rewind option that allows users to do things like ask "What did she say?" to jump back 15 seconds and temporarily turn on subtitles.

Siri can open apps and games, respond to typical commands for information about sports scores, movie times, weather, and more, and Siri can answer questions about movies and TV shows. "Who directed this movie?" and "Who stars in this movie?" are just a couple of examples of the kinds of queries Siri can respond to. Siri can even answer complex topic-based requests, like "Find comedies from the 80s starring Chevy Chase" or "Find movies for kids from the 90s."

appletvsiricommands
Award recipients will be honored at the Technology & Engineering Emmy Awards at the National Association of Broadcasters on Sunday, April 8, 2018 in Las Vegas, Nevada.

Apple plans to introduce a new fifth-generation Apple TV at its September iPhone-centric event, believed to be taking place on the 12th of the month. The fifth-generation Apple TV will continue featuring Siri support, and could even introduce new Siri-related features.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Apple MacBook Air hero

Apple Announces New MacBook Air With M4 and 'Sky Blue' Color Option

Wednesday March 5, 2025 6:02 am PST by
Apple today announced refreshed 13- and 15-inch MacBook Air models, now featuring the M4 chip, an upgraded camera, and a new "Sky Blue" color option. "Sky Blue" is an all-new blue finish that joins Midnight, Starlight, and Silver. Apple describes it as a "beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface." Space Gray is no longer available. ...
ipad 11 feature

Apple Unveils 11th-Gen iPad With A16 Chip and More Storage

Tuesday March 4, 2025 6:06 am PST by
Apple today announced the 11th-generation iPad, now featuring the A16 chip and more storage. The announcement came alongside the debut of the new iPad Air, which now features the M3 chip. From Apple's press release: The A16 chip provides a jump in performance for everyday tasks and experiences in iPadOS, while still providing all-day battery life. Compared to the previous generation, the...
M3 iPad Air

Apple Announces New iPad Air With M3 Chip, Updated Magic Keyboard

Tuesday March 4, 2025 6:04 am PST by
Apple today introduced new 11-inch and 13-inch iPad Air models with the M3 chip, along with an updated Magic Keyboard for the device. With the M3 chip, the new iPad Air should offer up to 20% faster performance compared to the previous-generation model with the M2 chip, which was released in May 2024. In addition, the M3 chip brings hardware-accelerated ray tracing to the iPad Air for the...
CarPlay Hero

iOS 18.4 Upgrades CarPlay in Two Ways

Tuesday March 4, 2025 8:39 am PST by
The upcoming iOS 18.4 update for the iPhone includes two smaller but meaningful improvements for Apple's in-car iPhone mirroring system CarPlay. First, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a 14-inch...
Apple MacBook Air hero

Apple Has Finally Solved One of the MacBook Air's Biggest Limitations

Wednesday March 5, 2025 11:29 am PST by
The new MacBook Air has a useful upgrade: it natively supports up to two external displays, in addition to the laptop's built-in display. In other words, the latest MacBook Air can be used with a pair of external displays without needing to keep the laptop's lid closed. Apple's tech specs for the new 13-inch and 15-inch MacBook Air:Simultaneously supports full native resolution on the...
Mac Studio 2025

Apple Announces New Mac Studio With M4 Max and M3 Ultra Chips, Thunderbolt 5, and More

Wednesday March 5, 2025 6:01 am PST by
Apple today announced that it has updated the Mac Studio with M4 Max and M3 Ultra chip options, Thunderbolt 5 ports, and more. The M4 Max chip was already released last year in the 14-inch and 16-inch MacBook Pro. It can be configured with up to a 16-core CPU, up to a 40-core GPU, and up to 128GB of unified RAM. Geekbench 6 benchmark results indicate that the M4 Max is up to 75% faster than...
Apple MacBook Air hero

Here Are Real-World Photos of the New Sky Blue MacBook Air

Wednesday March 5, 2025 1:47 pm PST by
Apple today updated the MacBook Air with the M4 chip, and the laptop is also available in an all-new Sky Blue finish alongside Silver, Starlight, and Midnight. YouTuber Andru Edwards has showed off the Sky Blue color in a few real-world photos. Keep in mind that the Sky Blue finish is not very saturated. However, the color's appearance will vary based on lighting conditions. View ...
ipad air magic keyboard

Apple Announces Redesigned Magic Keyboard for iPad Air

Tuesday March 4, 2025 6:36 am PST by
Apple today announced a completely redesigned Magic Keyboard accessory for the iPad Air. The new keyboard features a larger built-in trackpad, a 14-key function row, and a new aluminum hinge. From Apple's press release: The all-new Magic Keyboard for iPad Air expands what users can do at an even lower price. The larger built-in trackpad brings greater precision for detail-oriented...

Top Rated Comments

CanadianGuy Avatar
98 months ago
Something tells me they didn't even try Siri for long before giving out the award. Or it won by default? Siri on Apple TV is awfully frustrating sometimes. When you say "Rewind 30 seconds" while watching a show, and it replies with "I can't find anything called 'Rewind 30 seconds'", you have to wonder what the hell is going on. It actually understood the voice, and completely messed up the context/instruction.
Score: 16 Votes (Like | Disagree)
RosOne Avatar
98 months ago
Wait a sec, my ATV4 has Siri?! Ah, totally forgot I live in a third world country in the EU
Score: 14 Votes (Like | Disagree)
avanpelt Avatar
98 months ago
I guess they're just handing out Emmys now if Apple can get one for Siri on tvOS.

Siri works about as well on tvOS as it does on iOS, in my experience. Across all of my Siri-enabled devices, none of the rooms in my home that have HomeKit devices in them can start with the same letter because Siri apparently thinks "Front Room" sounds like "Family Room" and vice-versa over 90% of the time.

About half the time I ask Siri something on tvOS, it says, "Sorry, I can't do that here."

Not a great user experience, IMO.
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
98 months ago
Here's to hoping some of those Emmy-winning engineers make their way back to iOS Siri. I recently created a reminder and was treated to this non-sequitur:



Siri, you asked me the followup question, so you should know what the original context was!

Attachment Image
Score: 8 Votes (Like | Disagree)
69Mustang Avatar
98 months ago
As someone said in another thread, Siri actually works really well on tvOS. Not sure why it’s not great in iOS.
Maybe Siri on tvOS works well because of the focus on content questions. Siri on iOS faces more general questions. Maybe? Idk.
Score: 5 Votes (Like | Disagree)
PowerMacBook Avatar
98 months ago
Siri doesn't work in Europe.
The remote control doesn't work 50% as the idiot who thought this was handy "designed" it such a symmetric thing, you never know/feel what side is what.
Oh wait, that doesn't matter, as it has Siri!
Siri doesn't work in Europe.
Oh wait, the idiot that "designed" the remote is coming from Europe.
Oh wait, he too received (many) awards for his designs.
Like making a remote of glass.
But it doesn't matter, as the Apple TV is just a hobby.
Steve said so...
must be true
Score: 5 Votes (Like | Disagree)