cook heroApple CEO Tim Cook today sold more than $43 million worth of Apple stock, according to documents filed with the United States Securities and Exchange Commission.

Cook sold 268,623 shares at prices ranging from $159.27 to $161.43, earning more than $43 million, all of which is held in a trust. Cook's stock was sold as part of a pre-arranged Rule 10b5-1 Plan set up in May of 2017, according to the SEC.

Cook sold the stock after 560,000 RSUs vested on August 24, 2017. 280,000 of the restricted stock units he received were time based, while another 280,000 were performance based.

A restricted stock unit (aka RSU) is compensation valued in terms of a company's stock, but the stock is not issued at the time of the grant. Instead, the recipient receives the stock at a later date, a method generally used to make sure employees stay with a company for a set period of time.

While Cook was originally set to receive 1,000,000 RSUs awarded over a 10-year period in two lump sums (the 1,000,000 share number was prior to Apple's 2014 7-1 stock split -- it's now 7,000,000), a 2013 amendment modified how his stock is awarded, shifting it from a time-based system to a performance-based system with the RSUs doled out over a 10-year period from 2011 to 2021.

Cook received one lump sum of 700,000 RSUs in 2016, and will receive another 700,000 in 2021. The remaining 5,600,000 RSUs are awarded based on Apple's performance compared to other companies in the S&P 500.

If Apple's total shareholder return is within the top third of the best performing companies in the S&P 500, Cook receives all 560,000 RSUs in a given year. If the company's performance is in the middle third, Cook's award is reduced by 25 percent, and if Apple happens to fall in the bottom third, Cook's award is reduced by 50 percent.

As Apple performed well this year, Cook received all 560,000 shares in 2017. In addition to the stock Cook sold, Apple also sold 291,377 shares worth $46 million on Cook's behalf to settle his tax liability for the RSUs.

Top Rated Comments

Pipper99 Avatar
96 months ago
Steve Jobs would never have sold Tim Cook's stock.
Score: 42 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
96 months ago
Have said it before, will say it again ... the iPhone 8 "without" Touch ID is a looming catastrophe ! ... Tim Cook very-likely knows this ... it's the single biggest R&D gamble Apple has made in a long, long time ... Apple made a Tech Gamble on Touch ID (under Glass), and it didn't pay off ... at least by the Intro of the iPhone 8 ... as such, IMO, only the Extremely Young and Extremely Dumb will buy-into the iPhone 8 sales pitch (that Facial Recognition / Face ID is the greatest thing since indoor plumbing) ... most will balk at the iPhone 8's price AND certainly w/o Touch ID (under Glass).

If I was running Apple I way announce the iPhone 8 on September 12th, but also state that we're NOT going to market UNTIL Touch ID (under Glass) is functional & secure to our satisfaction.

NO ONE should be surprised if Apple is trading under $100/share within 3 months after September 12th, if Apple chooses the wrong course of action.
That's the silliest nonsense I've ever seen posted on MR. No one thinks Apple will trade for under $100/share in 3 months, no matter what the announcement later this month. Believing that would show a complete lack of knowledge of business, sales, and reality.

There's a reason you aren't running Apple and it's clear by your statement that you aren't in a position to run any successful business.
Score: 20 Votes (Like | Disagree)
garirry Avatar
96 months ago
I wish I could sell $43M in anything.
Score: 19 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
96 months ago
Aren’t there tax reasons he sells stock at certain times?
Yes. Every time one of these articles gets posted, idiots think Apple is doomed. What they don't understand is that executives at all companies can only sell stock at certain times and must disclose it in advance. They can't simply dump their stock right before a product release because they think things look bad. They have to file their intentions to sell months in advance in most cases.

Tim has sold stock before, just as Zuckerberg and every other CEO at most long established companies have done. Cook still has over $100 million in Apple stock. If he believed they were doomed, why wouldn't he sell it all instead of holding on to the majority?
Score: 19 Votes (Like | Disagree)
OPBD Avatar
96 months ago
This was part of a Rule 10b5-1 trading plan which was set in motion earlier this year and shares will be sold automatically per the trading plan so that Tim does not run afoul of insider trading rules. He still owns over $470 million of Apple stock so this sale is less than 10% of his holdings.
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
96 months ago
Yes. Every time one of these articles gets posted, idiots think Apple is doomed. What they don't understand is that executives at all companies can only sell stock at certain times and must disclose it in advance.
MacRumors should start every one of these article with that:

"Tim Cook occasionally schedules stock-selling... just like every other CEO..."

:P
Score: 11 Votes (Like | Disagree)

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Rumored to Be Compatible With These iPhones

Sunday December 22, 2024 8:09 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple. The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Coming to These U.S. States Next

Tuesday December 24, 2024 10:49 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
AirTag and Lavender iPhone

AirTag 2 Launching Next Year With These New Features

Tuesday December 24, 2024 8:35 am PST by
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker. Below, we recap what to expect from the AirTag 2: The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
m3 macbook air blue

Apple Accidentally Leaked the Next MacBook Air

Sunday December 22, 2024 8:33 am PST by
Apple earlier this month released macOS 15.2, and in doing so it accidentally confirmed new MacBook Air models coming next year. Apple accidentally released macOS 15.2 restore files for unreleased "‌MacBook Air‌ (13-inch, M4, 2025)" and "‌MacBook Air‌ (15-inch, M4, 2025)" models. While it no surprise that the 13-inch and 15-inch MacBook Air models were going to be updated with the M4 ...
New Things Your iPhone Can Do in iOS 18

22 New Things Your iPhone Can Do in iOS 18.2

Monday December 23, 2024 6:30 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iPhone 16 Apple Store

iPhone Sizes Change Next Year: What to Know

Monday December 23, 2024 7:40 am PST by
This year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and next year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
iphone 16 pro design cameras

iPhone 18 Pro Rumored to Be More Like DSLR Camera With This Upgrade

Monday December 23, 2024 6:24 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly two years away from launching, a new feature has already been rumored for the devices. In a blog post today, Apple supply chain analyst Ming-Chi Kuo reiterated that the main rear camera on both iPhone 18 Pro models will offer variable aperture, which would be a first for the iPhone. The main camera refers to the 48-megapixel...
apple silicon mac lineup 2024 feature purple m5

Macs With M5 Chips Expected to Launch in This Order

Monday December 23, 2024 8:27 am PST by
Apple supply chain analyst Ming-Chi Kuo today outlined mass production timing for the M5 series of chips, which he expects to be used in both future Macs and Apple Intelligence servers. The rollout will likely begin next year. Kuo expects the standard M5 chip to enter mass production in the first half of 2025, followed by the M5 Pro and M5 Max chips in the second half of the year. Then, he...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...