According to a tip that we received early this morning, as well as information gathered from European product listing sites, a few new colors are being introduced to the Beats Solo3 Wireless Headphone line exclusively at Target in the United States and John Lewis in the United Kingdom: Break Blue, Asphalt Gray, Brick Red, and Turf Green.

At retailers like Apple, Beats Solo3 Wireless Headphones are currently sold in eight colors online and in stores, including Black, Gloss Black, Gloss White, Silver, Gold, Rose Gold, Ultra Violet, and PRODUCT(RED).

beats solo3 blue gray

Two of the new colors for Beats Solo3 Wireless Headphones

The new colors come in the form of a "Neighborhood Collection," and in the United States will be placed in the menswear department of Target retail stores among various new and upcoming clothing brands, not in the electronics department. Our tipster didn't specifically reference colors other than a red option, but the accompanying picture (above) appears to confirm new colors related to blue and green versions of the headphones.

According to matching part numbers, Beats is launching the same line of new colors for Beats Solo3 Wireless Headphones as a John Lewis-exclusive "Neighbourhood Collection" in Europe. More images of those colors can be found on the company's website here, providing clearer glimpses at what customers can likely expect from the new colors in the United States as well.

new beats solo3

New Beats Solo3 Wireless colors via John Lewis

Earlier in 2017, Target revealed a major overhaul coming this October to one of its stores located near Houston, which will then spread to 40 additional stores the same month and 500 stores by 2019. The next-generation retail elements include "cross-merchandise product presentations" and displays that "engage guests with compelling products in unexpected places."

Because of this, a Target-exclusive line of Beats headphones located in the menswear section could fall in line with the company's new store layout and cross-promotion initiatives. Otherwise, it's unclear whether or not customers will be able to purchase the Neighborhood Collection of Beats Solo3 Wireless Headphones on Target.com, but they're believed to still cost $299.

(Thanks, J!)

Update: A separate tipster has mentioned that the new colors for the Beats Solo3 Wireless Headphones will also be available in Apple retail stores, with stock already arriving as of yesterday, August 24.

Tag: Beats

Top Rated Comments

Nunyabinez Avatar
103 months ago
Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....
Are you trying to mix on headphones, or looking to enjoy loud music?

I don't get the fascination with accurate consumer audio products.

I used to be an audio engineer and I mixed on Yamaha NS-10s because they are flat, but I wouldn't have them in my living room because they sound like sh*t. They just don't add any color to the sound.

But when I want to listen, I want something that is exciting. And lots of bass sounds really go to me.
[doublepost=1503682398][/doublepost]
Oh no doubt. A fool and his money are easily parted ;)
The cognitive dissonance is powerful on MR.

It's makes me laugh to hear Mac owners using the very same lines that PC snobs have used to criticize Mac people for paying tomorrow's prices for yesterday's technology.

The same people who defend the Apple "experience" and say "it's not about quoting specs" turn around and say it's "style over substance" when it comes to Beats.
Score: 11 Votes (Like | Disagree)
69Mustang Avatar
103 months ago
What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:
Primarily marketing. Secondarily, colors aren't static. They come in different shades, tints, and tones.
[doublepost=1503671814][/doublepost]
Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....
Target and John Lewis are trying to sell product. They're retailers. They don't care about the heaviness of the bass. They care about what moves off the shelves. I think it's fair to say, based on sales, the buying public generally doesn't care either. People buy what they want, and a lot of them want Beats.
Score: 3 Votes (Like | Disagree)
TheAppleFairy Avatar
103 months ago
What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:
Not sure if you own a car, but if you do tell me what color it is please. The official color.
Score: 2 Votes (Like | Disagree)
Delgibbons Avatar
103 months ago
Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....
Score: 2 Votes (Like | Disagree)
Dephtones Avatar
103 months ago
Terrible headphones. So many better alternatives for same or less money.
Score: 2 Votes (Like | Disagree)
BeefCake 15 Avatar
103 months ago
Not sure if you own a car, but if you do tell me what color it is please. The official color.
Booger brown
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...