AT&T today announced that it's reactivated a deal offering new DirecTV Now subscribers a 32GB fourth-generation Apple TV at no cost with the purchase of a 3-month prepaid DirecTV Now subscription.

A DirecTV NOW subscription starts at $35 per month for the most basic package, so subscribers will need to pay $105 up front to get the deal. AT&T offered a similar deal back when the service first launched, but the original promotion ended months ago.

directv now
To get the Apple TV at no cost, new subscribers will need to sign up for DirecTV now at an AT&T Retail or Authorized Retail Store, or through an AT&T Call Center. The deal is not available online.

While pricing for DirecTV Now starts at $35 for 60 channels, AT&T's other pricing plans include $50 per month for 80+ channels, $60 per month for 100+ channels, and $70 per month for 120+ channels. HBO and Cinemax are also available for an additional $5 each per month.

AT&T says the Apple TV deal will be available while supplies last.

Top Rated Comments

Mebsat Avatar
99 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
Score: 7 Votes (Like | Disagree)
twennywonn Avatar
99 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
What was their reason last time?

I'm not denying they are going to be releasing a new one but I just think this logic is flawed.
Score: 4 Votes (Like | Disagree)
Robmj Avatar
99 months ago
Just to chime in on my experience with DTV NOW, it sucks. The web app, Apple TV app, it all sucks. Constant freezing and bitrate drops. On-demand is non-existent and unplayable for the most part. iPhone app is somewhat bearable.
[doublepost=1502940444][/doublepost]
Why are people leaving Vue?
This is absolutely ridiculous and incorrect . I've had DTVN since the beginning with Apple TV -- I have my Apple TV wired with an Ethernet cable and I never have issues, and is the only steaming service that streams buttery smooth.

Maybe it's your internet that sucks .
[doublepost=1502943196][/doublepost]
I keep looking at direct tv now but these stories are scary
Trust me from someone who's had the service since the beginning. It def is better on a Apple TV rather than a "stick" , it's quicker and more responsive on a powerful streaming device. DTVN streams the smoothest and has the best value. I've tried them all.
Score: 4 Votes (Like | Disagree)
Mtmspa Avatar
99 months ago
Are there anybody that has DirecTV and does like it?
I love DTVN. 35 bucks a month for the go big package. Free Apple TV, free HBO and CBS coming soon. Beats $135 for cable.
Score: 4 Votes (Like | Disagree)
Aluminum213 Avatar
99 months ago
With vudu coming next week and Amazon in a few months, have to say Apple TV is finally the de facto steaming box
Score: 4 Votes (Like | Disagree)
budselectjr Avatar
99 months ago
Got mine pretty fast during the original promotion.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iOS 18

iOS 18.3.2 Update Coming Soon for iPhones

Monday March 10, 2025 7:25 am PDT by
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two. iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features. iOS 18.3.2 will be an interim...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...