Apple Aiming to Bring Apple Watch to 23 Million Aetna Subscribers

Apple and Aetna are discussing ways to offer discounted Apple Watch models to millions of consumers with Aetna insurance, reports CNBC. Citing people with knowledge of Apple's plans, the site says Apple and Aetna held discussions last week that included senior officials from Apple, Aetna, and several hospitals.

Aetna already offers a program that provides the Apple Watch at no cost to its 50,000 employees and subsidizes the cost for some subscribers, but the insurance company is said to be negotiating with Apple to offer a free or discounted Apple Watch to all Aetna members.

apple watch trio

Apple's Myoung Cha, who has the title "special projects, health," led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people.

Aetna is said to be aiming to implement some kind of program early in 2018, and its goal seems to be an expansion of plans that were announced back in September. At that time, Aetna said it was planning to subsidize the cost of the Apple Watch for large employers and individual customers.

Aetna also said it would develop several iOS health initiatives with "support" from Apple, offering "deeply integrated" health apps for iPhone, iPad, and Apple Watch to Aetna customers.

The company's plan to offer discounted or free Apple Watch models to subscribers comes as Apple is on the verge of introducing a third-generation Apple Watch. Rumors suggest the upcoming device features an LTE chip that allows it to be decoupled from the iPhone and there's also a possibility we'll see a redesign.

We expect to see the third-generation Apple Watch introduced alongside new iPhones in September.

Related Roundup: Apple Watch 10
Tags: Aetna, CNBC
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...

Top Rated Comments

ksnell Avatar
100 months ago
My question is what kind of health data access will they require you to give up in order to get the free Watch. We all know nothing is "free."
Score: 21 Votes (Like | Disagree)
moz5835 Avatar
100 months ago
Why on earth would anyone let an insurance company monitor their health data? This is not going to end well for the consumer.
Score: 15 Votes (Like | Disagree)
Analog Kid Avatar
100 months ago
I can understand "discounted" as a marketing effort on Aetna's part, but free always makes me nervous. Free means they see value in the data, will probably demand access to and ownership of the data, and US insurance companies have a track record of trying to find any reason they can to deny coverage.

Offered by doctors as part of a health maintenance plan for specific conditions to reduce the number of office visits, I'm on board with. Offered by insurance companies to everyone without an obvious need? I'm skeptical.
Score: 12 Votes (Like | Disagree)
jonnysods Avatar
100 months ago
Its a great idea. Since having my watch I'm easily down 20lbs.
Score: 9 Votes (Like | Disagree)
rjohnstone Avatar
100 months ago
Nothing is "free". You will pay for it via premium increases.

Pretty sure they'll be data mining your activity, or lack thereof, so they can use it in calculating your premiums and/or deductibles.
No HIPPA release required since they already have it when you signed up for coverage. ;)
Score: 9 Votes (Like | Disagree)
Zirel Avatar
100 months ago
Congratulations everyone!

You’re now paying for other people’s Apple Watches in your insurance!

Also, have small kids? Have an hobby? Work for long hours? Simply don’t like to go to gym? The hell with you! You’re an unhealthy person! Pay more for your insurance, so people that go to the gym pay less!

Do you enjoy going to the gym? Well, better keep going, because you don’t want to pay more for health insurance, do you? Want to rest today? No chance! Or it will be expensive to your wallet.

People need to get one thing straight: “once you give up your privacy, you’ll never do anything out of pure free will”
Score: 8 Votes (Like | Disagree)