Apple is accepting donations to the Canadian Red Cross through iTunes to help people affected by ongoing wildfires in British Columbia. The province declared a state of emergency in July.

canadian red cross bc fires itunes
iTunes users in Canada can donate $5, $10, $25, $50, $100, or $200 with a credit card tied to their account. Apple will transfer 100 percent of the proceeds to the Canadian Red Cross, which is providing relief efforts for the wildfires.

As of August 6, the BC Wildfire Service said 132 wildfires were currently burning in the province, with a total of 900 wildfires since April 1. As of August 9, over 3,600 personnel were working to fight the fires, which have forced some residents to evacuate due to dangerous conditions, including poor air quality.

Apple says iTunes credit cannot be used to make a donation. The fine print also says donations may not qualify for a tax deduction.

Apple routinely accepts Red Cross donations through iTunes for natural crises, including wildfires in Fort McMurray, Alberta last year.

Via: iPhone in Canada

Top Rated Comments

adamjackson Avatar
98 months ago
Wasn't aware of this occurring in British Columbia. Will be donating.
Donate directly to a non-profit in the area. Red Cross notoriously squanders money. Look into their wastes in Haiti and New Orleans. Millions of dollars that went nowhere. I wish Apple would stop featuring them.
Score: 13 Votes (Like | Disagree)
btrach144 Avatar
98 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Score: 10 Votes (Like | Disagree)
merkinmuffley Avatar
98 months ago
Is Apple - a company with $262 billion sitting in off shore accounts matching the donations? If they want to match donations maybe they could soak their cash in water and drop it on the fires.
Score: 4 Votes (Like | Disagree)
luvbug Avatar
98 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
I agree. I recall my Dad, who was a medic in the Korean War, telling me how bad the Red Cross was. As an example: He was on a ship during the war, and the Red Cross was charging the GIs for a cup of hot coffee!! Find a local BC charity instead, so your donation goes to those in need.
Score: 4 Votes (Like | Disagree)
CaliKev Avatar
98 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Wow, I had no idea until I googled how much the CEO makes. Over $650,000! Jeez, hopefully Apple finds a better partner when it comes to these sorts of donation efforts. Also, why can only Canadians donate? Victims in Haiti, Japan and other countries were able to receive support from people from around the world. Why is Canada any different?
Score: 2 Votes (Like | Disagree)
Chrystal Ocean Avatar
98 months ago
Wasn't aware of this occurring in British Columbia. Will be donating.
Donate to the Red Cross or directly to BC charities. Whichever you choose, British Columbians like myself really appreciate the support. Thank you!

P.S. The BC Government also supports having donations sent to the Red Cross and includes a link to them for donations. Here's the July 14th article on the government website:
https://news.gov.bc.ca/releases/2017TRAN0200-001311
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
ios 18 4 ambient music

iOS 18.4 Adds New Ambient Music Feature

Friday February 21, 2025 11:06 am PST by
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category. You can't choose what's playing from Control Center, but if...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...