EENA, short for the European Emergency Number Association, has called on Apple to integrate a solution called Advanced Mobile Location into iOS to improve the safety of iPhone users in emergency situations.

emergency iphone
Advanced Mobile Location recognizes when an emergency call is made and, if not already activated, activates a smartphone's GPS or Wi-Fi to collect the caller's precise location information. The handset then sends an automatic SMS to the emergency services with the caller's location, before turning the GPS off again.

For months, EENA said it has tried to establish contact with Apple to work on a solution that automatically provides accurate location derived from iPhones to emergency services and rescuers, but with no result so far.

Advanced Mobile Location is allegedly up to 4,000 times more accurate than current emergency systems, which rely on cell tower location with a radius of up to several miles, or assisted GPS, which can fail indoors. EENA lists several real scenarios where AML's location accuracy was less than 12 meters.


Last year, Google implemented a new AML-based solution called Emergency Location Service into Google Play services that automatically works on Android smartphones running its Gingerbread operating system or newer.

AML also must be supported by carriers. EENA said the service is fully operational in several European countries, including the UK, Estonia, Lithuania, Austria, and Iceland, as well as New Zealand, on all mobile networks.

In terms of privacy, Google said it never sees or handles the precise location obtained by its Emergency Location Service feature. Instead, the location is sent from the smartphone to emergency services only when a user explicitly places an emergency call, either directly or through their mobile network.

EENA said AML has saved many lives by more accurately pinpointing a person's position. Accordingly, several minutes of time can be saved, according to the European Telecommunications Standards Institute:

Ambulance Service measurements show that, on average, 30 seconds per call can be saved if a precise location is automatically provided, and several minutes can be saved where callers are unable to verbally describe their location due to stress, injury, language or simple unfamiliarity with an area.

EENA said it recognizes the efforts of Apple to improve the safety of its customers. It acknowledged the SOS functionality of the Apple Watch, which can automatically send the location of a caller to a specified contact. However, it believes the location should be sent to emergency services and rescuers as well.

Apple certainly cares about the safety of its customers. It doesn't appear to have publicly provided a reason against supporting AML.

Via: The Next Web

Top Rated Comments

Saipher Avatar
100 months ago
It seems like a good idea, especially if it will only be "activated" when the user places the emergency call.
I hope Apple implements this feature.
Score: 10 Votes (Like | Disagree)
Chupa Chupa Avatar
100 months ago
You think about this and it's really odd that Apple wouldn't implement this as part of SOS, at least as a user option.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
100 months ago
"Oh, I don't know why this is needed since people calling emergency services can just tell the dispatcher their location."

Except when they can't.

People get lost in places other than urban areas, where there are no streets, etc. People can be critically injured or critically ill but still able to place a call to (or attempt to call) emergency services and then lose consciousness before they can tell the dispatcher their location. There are situations where is it not safe for someone to talk but has need of emergency services (for instance, they're hiding from someone who is trying to kill them and talking would give their location away and put them at risk of being discovered by the attacker).

This would be incredibly useful, and could be implemented properly to minimize the risk to privacy.
Score: 5 Votes (Like | Disagree)
dstud208 Avatar
100 months ago
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
lol, I mean seriously... come on people. To be honest I'm blown away that this isn't already a thing. Pizza delivery guys have had your exact location for a while now yet the ambulance can only get it if you tell them, which isn't always an option or you might not actually know
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
100 months ago
Their are risk to this feature.
Right, but there are risks to every GPS feature on iOS, in my car. But if, say, I'm on a run at 8pm and feel something really bad coming on, I collapse, and the last thing I can pull myself to do is activate SOS. Lowering my privacy to emergency is fist to know where I am is a risk I'll take. And, in fact, this already is built into many cars which have emergency buttons.

In a lot of emergency instances the victim literally has under 5 minutes to get medical help before something catastrophic happens to them so notifying just family or a friend may only let them know they need to pick up a body at the morgue. And again, it would be something the user would have opt into along with the rest of SOS's features. It wouldn't be default on.
Score: 4 Votes (Like | Disagree)
apolloa Avatar
100 months ago
Their are risk to this feature.
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Generic iOS 19 Feature Mock Light

iOS 19 Again Rumored to Feature visionOS-Like 'Glassy' Design

Tuesday March 25, 2025 3:25 pm PDT by
Leaker Jon Prosser today shared a "first look" at Apple's upcoming iOS 19 update, providing mockups of what different apps and features will supposedly look like. Prosser claims the mockups are based on "the real deal" version of iOS 19 that he has seen, but says he is sharing replica images in order to prevent his sources from getting into trouble. Confusingly, Prosser's video features some ...