EENA, short for the European Emergency Number Association, has called on Apple to integrate a solution called Advanced Mobile Location into iOS to improve the safety of iPhone users in emergency situations.

emergency iphone
Advanced Mobile Location recognizes when an emergency call is made and, if not already activated, activates a smartphone's GPS or Wi-Fi to collect the caller's precise location information. The handset then sends an automatic SMS to the emergency services with the caller's location, before turning the GPS off again.

For months, EENA said it has tried to establish contact with Apple to work on a solution that automatically provides accurate location derived from iPhones to emergency services and rescuers, but with no result so far.

Advanced Mobile Location is allegedly up to 4,000 times more accurate than current emergency systems, which rely on cell tower location with a radius of up to several miles, or assisted GPS, which can fail indoors. EENA lists several real scenarios where AML's location accuracy was less than 12 meters.


Last year, Google implemented a new AML-based solution called Emergency Location Service into Google Play services that automatically works on Android smartphones running its Gingerbread operating system or newer.

AML also must be supported by carriers. EENA said the service is fully operational in several European countries, including the UK, Estonia, Lithuania, Austria, and Iceland, as well as New Zealand, on all mobile networks.

In terms of privacy, Google said it never sees or handles the precise location obtained by its Emergency Location Service feature. Instead, the location is sent from the smartphone to emergency services only when a user explicitly places an emergency call, either directly or through their mobile network.

EENA said AML has saved many lives by more accurately pinpointing a person's position. Accordingly, several minutes of time can be saved, according to the European Telecommunications Standards Institute:

Ambulance Service measurements show that, on average, 30 seconds per call can be saved if a precise location is automatically provided, and several minutes can be saved where callers are unable to verbally describe their location due to stress, injury, language or simple unfamiliarity with an area.

EENA said it recognizes the efforts of Apple to improve the safety of its customers. It acknowledged the SOS functionality of the Apple Watch, which can automatically send the location of a caller to a specified contact. However, it believes the location should be sent to emergency services and rescuers as well.

Apple certainly cares about the safety of its customers. It doesn't appear to have publicly provided a reason against supporting AML.

Via: The Next Web

Top Rated Comments

Saipher Avatar
108 months ago
It seems like a good idea, especially if it will only be "activated" when the user places the emergency call.
I hope Apple implements this feature.
Score: 10 Votes (Like | Disagree)
Chupa Chupa Avatar
108 months ago
You think about this and it's really odd that Apple wouldn't implement this as part of SOS, at least as a user option.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
108 months ago
"Oh, I don't know why this is needed since people calling emergency services can just tell the dispatcher their location."

Except when they can't.

People get lost in places other than urban areas, where there are no streets, etc. People can be critically injured or critically ill but still able to place a call to (or attempt to call) emergency services and then lose consciousness before they can tell the dispatcher their location. There are situations where is it not safe for someone to talk but has need of emergency services (for instance, they're hiding from someone who is trying to kill them and talking would give their location away and put them at risk of being discovered by the attacker).

This would be incredibly useful, and could be implemented properly to minimize the risk to privacy.
Score: 5 Votes (Like | Disagree)
dstud208 Avatar
108 months ago
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
lol, I mean seriously... come on people. To be honest I'm blown away that this isn't already a thing. Pizza delivery guys have had your exact location for a while now yet the ambulance can only get it if you tell them, which isn't always an option or you might not actually know
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
108 months ago
Their are risk to this feature.
Right, but there are risks to every GPS feature on iOS, in my car. But if, say, I'm on a run at 8pm and feel something really bad coming on, I collapse, and the last thing I can pull myself to do is activate SOS. Lowering my privacy to emergency is fist to know where I am is a risk I'll take. And, in fact, this already is built into many cars which have emergency buttons.

In a lot of emergency instances the victim literally has under 5 minutes to get medical help before something catastrophic happens to them so notifying just family or a friend may only let them know they need to pick up a body at the morgue. And again, it would be something the user would have opt into along with the rest of SOS's features. It wouldn't be default on.
Score: 4 Votes (Like | Disagree)
apolloa Avatar
108 months ago
Their are risk to this feature.
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
apple one  cpqesecbv342 upscaled feature

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Monday November 3, 2025 3:22 pm PST by
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available. The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium. Apple One is...