Tim Cook Says Apple is 'Very Focused on Autonomous Systems'

It's no secret that Apple is working on an autonomous driving system, thanks to statements from Apple CEO Tim Cook, information published by the DMV, and the presence of Apple's autonomous test vehicles on the road, but during today's earnings call, Cook re-emphasized Apple's deep interest in the technology, and he even hinted Apple's work on autonomy could be used for more than vehicles.

"In terms of autonomous systems, what we've said is that we are very focused on autonomous systems from a core technology point of view," Cook said. "We do have a large project going, and we're making a big investment in this from our point of view."

appleautonomousdrivingtestlexus
Cook went on to call autonomy "the mother of all AI projects," a statement he's shared before in an interview with Bloomberg. Cook also hinted that Apple has other autonomous projects in the works beyond a car system.

"Autonomous systems can be used in a variety of ways -- a vehicle is only one, but there are many different areas of it. And I don't want to go any further with that," he said.

Apple has presumably been working on an autonomous driving system since 2014, when rumors of its efforts to create an electric vehicle first surfaced. Apple has now moved away from creating a full vehicle and is said to be focusing on self-driving technology instead.

Since April, Apple has been testing its autonomous driving system in several Lexus RX450h SUVs, which can be spotted on the roads around its Cupertino headquarters.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...

Top Rated Comments

826317 Avatar
98 months ago
Do you guys not realise that Apple have a different department working on autonomy from the iPhone, it's not like resources are shifted away from the iPhone or the Mac
Score: 8 Votes (Like | Disagree)
filmantopia Avatar
98 months ago
Apple's going and changing the world again.
Score: 7 Votes (Like | Disagree)
AgentAnonymous Avatar
98 months ago
Apple is taking on an autonomous car project entirely in the background, something completely out of their realm, and bigots who hate his social views still have the gall to constantly slander him and pretend he doesn't try to innovate.

Tim Cook is doing great as far as I'm concerned. None of the problems with Apple are problems that weren't also around back when Steve Jobs was CEO.
Score: 6 Votes (Like | Disagree)
Jakexb Avatar
98 months ago
I have no idea what he's getting at, but I am fascinated. Automation that isn't just about vehicles.

I honestly don't know what it could be, but it is an incredibly Apple-like thing to invest in an underlying technology that other people can build on top of. AutonomyKit.

Also, you guys are exhausting sometimes. Yes, I know you want them to work on the Mac. Point made. But are we not allowed to talk about anything else the world's most profitable company is doing?
Score: 5 Votes (Like | Disagree)
cmaier Avatar
98 months ago
House robots.
Score: 5 Votes (Like | Disagree)
X--X Avatar
98 months ago

Cook went on to call autonomy "the mother of all AI projects...
It certainly sounds dramatic, or maybe NOT

Apple's new headquarters:
Cook told Fortune that Apple Park, the company's long-awaited space-ship like headquarters, was the "mother of all products."

Enterprise technology:
"Enterprise is like the mother of all opportunities," Cook told Bloomberg Businessweek ('https://www.bloomberg.com/news/features/2017-06-15/apple-s-tim-cook-on-donald-trump-the-homepod-and-the-legacy-of-steve-jobs') this month.

iOS 10:
At WWDC 2016 ('https://www.cnbc.com/2016/06/13/apple-wwdc-latest-news-for-worldwide-developers-conference.html'), Cook called iOS 10 the "mother of all releases."

2012:
Cook told investors in 2013 that 2012 was the "mother of all years," The Los Angeles Times ('http://articles.latimes.com/2013/feb/27/business/la-fi-tn-apple-ceo-tim-cook-2012-20130227') reports.

Source: https://www.cnbc.com/2017/06/25/apple-self-driving-cars-ceo-tim-cooks-mother-of-all.html
Score: 4 Votes (Like | Disagree)