Florida Company Sues Apple Over Apple TV's 'What Did He Say?' Feature

Florida company CustomPlay filed a patent infringement lawsuit against Apple today, claiming a Siri feature that allows fourth-generation Apple TV users to rewatch a portion of video with closed captioning copies its movie companion software. The case has yet to be assigned to a judge.

apple tv closed captioning
Using the Siri Remote, Apple TV users can ask "what did he say?" or a similar question and tvOS will rewind the TV show or movie by several seconds and resume playing with closed captioning temporarily enabled. This way, if you missed what someone said, you can conveniently go back and listen a second time.

Skip to roughly the 1:02:13 mark of Apple's September 2015 event video below to see a live demo of the feature.

Skip to roughly the 1:02:13 mark of the video

CustomPlay owner Max Abecassis essentially argues he invented the idea first, as the owner of U.S. Patent No. 6,408,128 B1, filed in 1998 and granted in 2002. The patent covers a replay function with subtitles activated by either remote control or voice control, much like tvOS's feature.

An excerpt from the patent's description:

A remote control capable of activating a replay function comprises a WHAT? button, key, or other replay function key or means, to enable a viewer by activating the replay function to automatically cause the system to: i) rewind or skip backwards the playing of the video a system default or a viewer specific previously defined amount, e.g. 20 seconds; ii) turn on the subtitle to a system default or a viewer specific previously selected subtitle language, e.g. English; iii) turn off the subtitle at either the point the WHAT? button was pressed or at some viewer specific previously defined point with respect to the time at which the WHAT? button was pressed, e.g. five seconds prior to, or after, the point the WHAT? button was pressed; and iv) increase the audio/dialog volume during the segment replayed.

In its complaint, filed with the U.S. District Court for the Southern District of Florida, CustomPlay says it has software that uses the patent available for download on its website. The company's homepage lists apps such as PopcornTrivia and CustomPlay, each available on the App Store for iPhone.

For one app, named One Screen, CustomPlay describes a "What?" feature that does sound similar to the Apple TV's feature.

The What? function rewinds the movie a user-defined amount of time, e.g. 20 seconds, and continues playback with the subtitles automatically enabled only during the replayed portion.

One Screen, however, happens to be the only app listed as "coming soon" on CustomPlay's website. The company said it still intends to make the software available to end users, but it's unclear when. It's also unclear if similar functionality is included in its PopcornTrivia and CustomPlay apps, or DVD software for PCs.

customplay what

CustomPlay's so-called "What?" feature

CustomPlay says it contacted Apple about the potential for an exclusive business relationship in 2014. The company believes Apple is aware of its patent and, without a license, proceeded to implement its patented technology in its tvOS operating system for the latest Apple TV model, launched October 2015.

Court documents obtained by MacRumors show CustomPlay seemingly mailed letters to Apple CEO Tim Cook and three iTunes executives in July 2014, and Abecassis sent a few follow-up emails to Cook later in the year, but it's unclear if Apple responded. There is no indication of Apple responding at the very least.

CustomPlay's website says it is affiliated with Nissim Corporation, which appears to be a non-practicing entity, also owned by Abecassis. Nissim sued Apple last September for allegedly infringing upon seven patents related to DVD specifications. The two companies reached an unknown settlement in December.

Nissim's website says it has brought lawsuits against major companies such as Apple, Paramount Pictures, Time Warner, and 20th Century Fox Home Entertainment. All of those companies, excluding Apple, are also listed as Nissim's licensees, alongside Acer, Bose, Dell, HP, Lenovo, LG, Microsoft, Sony, and others.

CustomPlay is seeking damages of an undetermined amount from Apple, plus legal costs, and it has requested a jury trial.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....

Top Rated Comments

Brandhouse Avatar
109 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Score: 52 Votes (Like | Disagree)
Glavin Avatar
109 months ago
But I didn't write something to those words, so your patent doesn't apply in this case.
Brandhouse and Gasu E., I found your and my posts uncomfortably close in both content and timing, so I have just now applied for and received a provisional patent on claiming "Jinx!" in an online web-format message board. The two of you owe me a Coke or I'll see you in court.
Score: 28 Votes (Like | Disagree)
cerote Avatar
109 months ago
Well the patent is spot on to what it does. Unlock some other ones battling with very vague patents.
Score: 19 Votes (Like | Disagree)
farewelwilliams Avatar
109 months ago
they patented the question "What?"
...
...
...what?
Score: 17 Votes (Like | Disagree)
Gasu E. Avatar
109 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Someday I'm going to patent people saying "Someday I'm going to patent (something absurd)".
Score: 12 Votes (Like | Disagree)
CIA Avatar
109 months ago
Usually I side with Apple on these things, but based on the description, Apple's version really does seem to be incredibly similar to the patent.
Score: 10 Votes (Like | Disagree)