Florida Company Sues Apple Over Apple TV's 'What Did He Say?' Feature

Florida company CustomPlay filed a patent infringement lawsuit against Apple today, claiming a Siri feature that allows fourth-generation Apple TV users to rewatch a portion of video with closed captioning copies its movie companion software. The case has yet to be assigned to a judge.

apple tv closed captioning
Using the Siri Remote, Apple TV users can ask "what did he say?" or a similar question and tvOS will rewind the TV show or movie by several seconds and resume playing with closed captioning temporarily enabled. This way, if you missed what someone said, you can conveniently go back and listen a second time.

Skip to roughly the 1:02:13 mark of Apple's September 2015 event video below to see a live demo of the feature.

Skip to roughly the 1:02:13 mark of the video

CustomPlay owner Max Abecassis essentially argues he invented the idea first, as the owner of U.S. Patent No. 6,408,128 B1, filed in 1998 and granted in 2002. The patent covers a replay function with subtitles activated by either remote control or voice control, much like tvOS's feature.

An excerpt from the patent's description:

A remote control capable of activating a replay function comprises a WHAT? button, key, or other replay function key or means, to enable a viewer by activating the replay function to automatically cause the system to: i) rewind or skip backwards the playing of the video a system default or a viewer specific previously defined amount, e.g. 20 seconds; ii) turn on the subtitle to a system default or a viewer specific previously selected subtitle language, e.g. English; iii) turn off the subtitle at either the point the WHAT? button was pressed or at some viewer specific previously defined point with respect to the time at which the WHAT? button was pressed, e.g. five seconds prior to, or after, the point the WHAT? button was pressed; and iv) increase the audio/dialog volume during the segment replayed.

In its complaint, filed with the U.S. District Court for the Southern District of Florida, CustomPlay says it has software that uses the patent available for download on its website. The company's homepage lists apps such as PopcornTrivia and CustomPlay, each available on the App Store for iPhone.

For one app, named One Screen, CustomPlay describes a "What?" feature that does sound similar to the Apple TV's feature.

The What? function rewinds the movie a user-defined amount of time, e.g. 20 seconds, and continues playback with the subtitles automatically enabled only during the replayed portion.

One Screen, however, happens to be the only app listed as "coming soon" on CustomPlay's website. The company said it still intends to make the software available to end users, but it's unclear when. It's also unclear if similar functionality is included in its PopcornTrivia and CustomPlay apps, or DVD software for PCs.

customplay what

CustomPlay's so-called "What?" feature

CustomPlay says it contacted Apple about the potential for an exclusive business relationship in 2014. The company believes Apple is aware of its patent and, without a license, proceeded to implement its patented technology in its tvOS operating system for the latest Apple TV model, launched October 2015.

Court documents obtained by MacRumors show CustomPlay seemingly mailed letters to Apple CEO Tim Cook and three iTunes executives in July 2014, and Abecassis sent a few follow-up emails to Cook later in the year, but it's unclear if Apple responded. There is no indication of Apple responding at the very least.

CustomPlay's website says it is affiliated with Nissim Corporation, which appears to be a non-practicing entity, also owned by Abecassis. Nissim sued Apple last September for allegedly infringing upon seven patents related to DVD specifications. The two companies reached an unknown settlement in December.

Nissim's website says it has brought lawsuits against major companies such as Apple, Paramount Pictures, Time Warner, and 20th Century Fox Home Entertainment. All of those companies, excluding Apple, are also listed as Nissim's licensees, alongside Acer, Bose, Dell, HP, Lenovo, LG, Microsoft, Sony, and others.

CustomPlay is seeking damages of an undetermined amount from Apple, plus legal costs, and it has requested a jury trial.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
M5 MacBook Pro

MacBook Pro to Receive Up to Six New Features by Next Year

Thursday January 22, 2026 9:31 am PST by
Apple is expected to release MacBook Pro models with M5 Pro and M5 Max chips soon, but you might want to pass on them, as bigger changes are around the corner. It has been reported that the MacBook Pro will be receiving a major redesign in late 2026 or in 2027. Six new features have been rumored so far, including an OLED display, touch capabilities, a Dynamic Island, M6 Pro and M6 Max chips...
airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
iPhone 18 Pro Dynamic Island Ice Universe

iPhone 18 Pro: Leaker Reveals Alleged Size of Smaller Dynamic Island

Thursday January 22, 2026 9:27 pm PST by
For now, rumors have settled on the iPhone 18 Pro and iPhone 18 Pro Max featuring a smaller Dynamic Island, and now a leaker has revealed its alleged size. iPhone 18 Pro with a smaller Dynamic Island (mockup via Ice Universe) The account "Ice Universe" today claimed the Dynamic Island cutout on the iPhone 18 Pro models will be approximately 35% narrower than it is on the iPhone 17 Pro models. ...

Top Rated Comments

Brandhouse Avatar
111 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Score: 52 Votes (Like | Disagree)
Glavin Avatar
111 months ago
But I didn't write something to those words, so your patent doesn't apply in this case.
Brandhouse and Gasu E., I found your and my posts uncomfortably close in both content and timing, so I have just now applied for and received a provisional patent on claiming "Jinx!" in an online web-format message board. The two of you owe me a Coke or I'll see you in court.
Score: 28 Votes (Like | Disagree)
cerote Avatar
111 months ago
Well the patent is spot on to what it does. Unlock some other ones battling with very vague patents.
Score: 19 Votes (Like | Disagree)
farewelwilliams Avatar
111 months ago
they patented the question "What?"
...
...
...what?
Score: 17 Votes (Like | Disagree)
Gasu E. Avatar
111 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Someday I'm going to patent people saying "Someday I'm going to patent (something absurd)".
Score: 12 Votes (Like | Disagree)
CIA Avatar
111 months ago
Usually I side with Apple on these things, but based on the description, Apple's version really does seem to be incredibly similar to the patent.
Score: 10 Votes (Like | Disagree)