Florida Company Sues Apple Over Apple TV's 'What Did He Say?' Feature

Florida company CustomPlay filed a patent infringement lawsuit against Apple today, claiming a Siri feature that allows fourth-generation Apple TV users to rewatch a portion of video with closed captioning copies its movie companion software. The case has yet to be assigned to a judge.

apple tv closed captioning
Using the Siri Remote, Apple TV users can ask "what did he say?" or a similar question and tvOS will rewind the TV show or movie by several seconds and resume playing with closed captioning temporarily enabled. This way, if you missed what someone said, you can conveniently go back and listen a second time.

Skip to roughly the 1:02:13 mark of Apple's September 2015 event video below to see a live demo of the feature.

Skip to roughly the 1:02:13 mark of the video

CustomPlay owner Max Abecassis essentially argues he invented the idea first, as the owner of U.S. Patent No. 6,408,128 B1, filed in 1998 and granted in 2002. The patent covers a replay function with subtitles activated by either remote control or voice control, much like tvOS's feature.

An excerpt from the patent's description:

A remote control capable of activating a replay function comprises a WHAT? button, key, or other replay function key or means, to enable a viewer by activating the replay function to automatically cause the system to: i) rewind or skip backwards the playing of the video a system default or a viewer specific previously defined amount, e.g. 20 seconds; ii) turn on the subtitle to a system default or a viewer specific previously selected subtitle language, e.g. English; iii) turn off the subtitle at either the point the WHAT? button was pressed or at some viewer specific previously defined point with respect to the time at which the WHAT? button was pressed, e.g. five seconds prior to, or after, the point the WHAT? button was pressed; and iv) increase the audio/dialog volume during the segment replayed.

In its complaint, filed with the U.S. District Court for the Southern District of Florida, CustomPlay says it has software that uses the patent available for download on its website. The company's homepage lists apps such as PopcornTrivia and CustomPlay, each available on the App Store for iPhone.

For one app, named One Screen, CustomPlay describes a "What?" feature that does sound similar to the Apple TV's feature.

The What? function rewinds the movie a user-defined amount of time, e.g. 20 seconds, and continues playback with the subtitles automatically enabled only during the replayed portion.

One Screen, however, happens to be the only app listed as "coming soon" on CustomPlay's website. The company said it still intends to make the software available to end users, but it's unclear when. It's also unclear if similar functionality is included in its PopcornTrivia and CustomPlay apps, or DVD software for PCs.

customplay what

CustomPlay's so-called "What?" feature

CustomPlay says it contacted Apple about the potential for an exclusive business relationship in 2014. The company believes Apple is aware of its patent and, without a license, proceeded to implement its patented technology in its tvOS operating system for the latest Apple TV model, launched October 2015.

Court documents obtained by MacRumors show CustomPlay seemingly mailed letters to Apple CEO Tim Cook and three iTunes executives in July 2014, and Abecassis sent a few follow-up emails to Cook later in the year, but it's unclear if Apple responded. There is no indication of Apple responding at the very least.

CustomPlay's website says it is affiliated with Nissim Corporation, which appears to be a non-practicing entity, also owned by Abecassis. Nissim sued Apple last September for allegedly infringing upon seven patents related to DVD specifications. The two companies reached an unknown settlement in December.

Nissim's website says it has brought lawsuits against major companies such as Apple, Paramount Pictures, Time Warner, and 20th Century Fox Home Entertainment. All of those companies, excluding Apple, are also listed as Nissim's licensees, alongside Acer, Bose, Dell, HP, Lenovo, LG, Microsoft, Sony, and others.

CustomPlay is seeking damages of an undetermined amount from Apple, plus legal costs, and it has requested a jury trial.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...

Top Rated Comments

112 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Score: 52 Votes (Like | Disagree)
Glavin Avatar
112 months ago
But I didn't write something to those words, so your patent doesn't apply in this case.
Brandhouse and Gasu E., I found your and my posts uncomfortably close in both content and timing, so I have just now applied for and received a provisional patent on claiming "Jinx!" in an online web-format message board. The two of you owe me a Coke or I'll see you in court.
Score: 28 Votes (Like | Disagree)
cerote Avatar
112 months ago
Well the patent is spot on to what it does. Unlock some other ones battling with very vague patents.
Score: 19 Votes (Like | Disagree)
112 months ago
they patented the question "What?"
...
...
...what?
Score: 17 Votes (Like | Disagree)
Gasu E. Avatar
112 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Someday I'm going to patent people saying "Someday I'm going to patent (something absurd)".
Score: 12 Votes (Like | Disagree)
112 months ago
Usually I side with Apple on these things, but based on the description, Apple's version really does seem to be incredibly similar to the patent.
Score: 10 Votes (Like | Disagree)