Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...

Apple plans to adopt OLED panels capable of displaying a much wider range of colors, according to a new report from research firm TrendForce. The new panels would cover 95% of the BT.2020 color standard, which describes a far broader spectrum of colors than the DCI-P3 standard Apple's screens currently target. In practice, that means deeper, more accurate reds, greens, and blues. Reaching...

Apple is planning to release new 11-inch and 13-inch iPad Pro models in spring 2027, reports Bloomberg. No major design changes are expected, with Apple focusing on internal upgrades. The iPad Pro models could use either M6 chips or M7 chips. Apple will introduce the M6 chip as soon as this year in an updated 14-inch MacBook Pro model, but it is aiming to release the M7 chip in the first...