"Planet of the Apps" premiered on Apple Music last night, and Apple has now made the first episode available to watch online for a limited time.

planet of the apps premiere
The season premiere featured the developers of Pair, Twist, and Companion, who each pitched their apps to influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The apps which make it to the final round of the show will receive up to $10 million in funding and featured placement in the App Store.

The overall theme of the show is comparable to Shark Tank, but with more of a reality TV spin like The Voice. The developers appear at the top of an escalator, make a brief pitch about their apps, and as long as they receive at least one "green light" from the judges, they can continue their pitch.

Variety called Planet of the Apps a "bland, tepid, barely competent knock-off of Shark Tank" in its review, but noted the show is "not terrible."

Planet of the Apps, hosted by Beats 1 radio DJ Zane Lowe, will be released on a weekly basis through Apple Music.

Top Rated Comments

69Mustang Avatar
110 months ago
pitched their apps to influencers... Gwyneth Paltrow, Jessica Alba, and will.i.am.
hahahahahahahahahahahahahahahahaha
okay, okay, I'm better now that I got that outta my syste-

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Serious now. Apple should take a page from Netflix and Amazon. Use some of that huge cash pile and buy some quality original content. Not... this.
Score: 14 Votes (Like | Disagree)
triton100 Avatar
110 months ago
Wow from literally cringing when I saw the trailer and first heard of this I just saw the first ten minutes and it's actually not that bad at all. Really really surprised. Interesting ....
Score: 6 Votes (Like | Disagree)
somerandommacperson Avatar
110 months ago
No offense to the lovely Jessica Alba, but what the BLEEP does she know about apps beyond twitter and facebook?
She's a business women and an investor
https://******************/person/jessica-alba
Score: 6 Votes (Like | Disagree)
Kaibelf Avatar
110 months ago
Interesting responses. What these critics are failing to realize is that despite what they think they know about these advisors, they have all successfully turned into very wealthy entrepreneurs because they understand the importance of things like general accessibility, use cases, and promotion.

Therefore, if you aren't independently wealthy based on an app (or really anything else) you've developed and successfully promoted, what exactly are you laughing at? It's easy to say that you have a great concept and are a hidden gem but frankly if you don't know how to sell it, then who cares?

Remember back when Jessica Simpson decided to quit acting and singing and start a clothing line? It's a billion dollar brand, based on boots from department stores. Think about that.
Score: 5 Votes (Like | Disagree)
EightyTwenty Avatar
110 months ago
Naw, I'm good.
Score: 5 Votes (Like | Disagree)
69Mustang Avatar
110 months ago
Not sure this is the same 69Mustang as the above seems out of character.
Would be interesting to hear your take on the actual show as you usually have some insightful comments.
TIA
One in the same. Disclosure: I have an inherent bias against reality type TV. I view it as the lowest common denominator in entertainment. That being said, I actually watched the episode. Still feel the same. It was not entertaining, interesting, nor informative... to me. Could that be my aforementioned bias? Partially, yeah. But more so, and specifically related to my original quote, Alba, Paltrow, and William don't resonate with me as it relates to apps. As @Kaibelf very accurately pointed out, they are all successful in their own right, but their individual successes don't translate to the environment of the show. At lease in my mind they don't. I totally understand that celebrity brings eyeballs. This is after all, entertainment. A show with successful app developers as "influencers" might resonate more with me, but would probably bore the face off the general public.

All that being said, I'd estimate my derision of the show is 60/40 reality tv bias/show content. As stated in the serious portion of my comment, I'd really like Apple to use some of that cash to buy some quality original content like Netflix and Amazon.
Score: 5 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...