Apple's Online Store Goes Down Ahead of WWDC Keynote Later Today

Apple's online store has temporarily closed its virtual doors ahead of today's WWDC opening keynote at 10:00 a.m. Pacific Time.

apple store down wwdc 2017 message
When clicking on the "Buy" button for any product on Apple's website, be it a MacBook or accessories, the online store currently says "we're busy updating the Apple Store for you" and advises customers to "please check back soon."

During the keynote, Apple is expected to announce updated 12-inch MacBook and MacBook Pro models, alongside major new versions of its iOS, macOS, watchOS, and tvOS software platforms.

Apple is also rumored to possibly debut a 10.5-inch iPad Pro and smart speaker with Siri, positioned as an Amazon Echo and Google Home competitor, but those announcements could be delayed until later this year.

Apple routinely closes its online store in the hours leading up to its special events, but that's not typically the case ahead of its Worldwide Developers Conference, since the keynote is usually focused on software only.

For that reason, the store's downtime today is a good sign that new products of some kind will be announced imminently.

WWDC has been absent of major hardware announcements since 2013, when Apple unveiled redesigned models of the Mac Pro, MacBook Air, and its AirPort Time Capsule and Extreme wireless routers.

MacRumors.com will be providing news coverage and a live transcript of the WWDC opening keynote on Monday at 10:00 a.m. Pacific Time. Twitter users can follow @MacRumorsLive for live updates.

Update: Apple's online store became functional again at approximately 5:10 a.m. Pacific Time, but only briefly as Apple fixed an earlier message that incorrectly said to check back starting at 8:01 a.m. Pacific Time.

Popular Stories

Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...

Top Rated Comments

114 months ago
Called in sick today and tomorrow! probably will use my vacation days Wednesday through Friday. So hyped!
Huh? For what?
Score: 17 Votes (Like | Disagree)
dumastudetto Avatar
114 months ago
Oh, wow.

It's happening, it's really happening!!!!

I'm excited to be ordering all the incredible new products today.
Score: 7 Votes (Like | Disagree)
Sunny1990 Avatar
114 months ago
We will be back with a lot of "COURAGE " :-( i get it!

----------------------------------------------------------
Apple is also rumored to possibly debut a 10.5-inch iPad Pro ('https://www.macrumors.com/roundup/ipad-pro/') :- Macrumors quote


I am very excited to see this new 10.5 iPad.

Attachment Image
Score: 5 Votes (Like | Disagree)
114 months ago
Get your coins ready!

YES!!!! I need a new iPad!!!! Come to papa!!!!
Score: 5 Votes (Like | Disagree)
ohbrilliance Avatar
114 months ago
New watchbands!
Score: 5 Votes (Like | Disagree)
114 months ago
I predict lots of courage coming to the store soon. I'm skeptical. I hope I am wrong.
Score: 5 Votes (Like | Disagree)