Apple's Online Store Goes Down Ahead of WWDC Keynote Later Today - MacRumors
Skip to Content

Apple's Online Store Goes Down Ahead of WWDC Keynote Later Today

Apple's online store has temporarily closed its virtual doors ahead of today's WWDC opening keynote at 10:00 a.m. Pacific Time.

apple store down wwdc 2017 message
When clicking on the "Buy" button for any product on Apple's website, be it a MacBook or accessories, the online store currently says "we're busy updating the Apple Store for you" and advises customers to "please check back soon."

During the keynote, Apple is expected to announce updated 12-inch MacBook and MacBook Pro models, alongside major new versions of its iOS, macOS, watchOS, and tvOS software platforms.

Apple is also rumored to possibly debut a 10.5-inch iPad Pro and smart speaker with Siri, positioned as an Amazon Echo and Google Home competitor, but those announcements could be delayed until later this year.

Apple routinely closes its online store in the hours leading up to its special events, but that's not typically the case ahead of its Worldwide Developers Conference, since the keynote is usually focused on software only.

For that reason, the store's downtime today is a good sign that new products of some kind will be announced imminently.

WWDC has been absent of major hardware announcements since 2013, when Apple unveiled redesigned models of the Mac Pro, MacBook Air, and its AirPort Time Capsule and Extreme wireless routers.

MacRumors.com will be providing news coverage and a live transcript of the WWDC opening keynote on Monday at 10:00 a.m. Pacific Time. Twitter users can follow @MacRumorsLive for live updates.

Update: Apple's online store became functional again at approximately 5:10 a.m. Pacific Time, but only briefly as Apple fixed an earlier message that incorrectly said to check back starting at 8:01 a.m. Pacific Time.

Related Roundup: WWDC 2026

Popular Stories

Apple Intelligence General Feature 2

Apple Preparing New 'Gen AI' Website Ahead of WWDC

Saturday May 23, 2026 2:41 pm PDT by
Apple is readying the subdomain genai.apple.com, according to MacRumors contributor Aaron Perris, but it does not yet lead to a live web page. The genai.apple.com subdomain has been added to Apple's domain name servers a few weeks ahead of Apple's annual developers conference WWDC, where the company has promised to announce "AI advancements" across its software platforms. Apple's website...
iOS 27 on iPhone 17 1

New iOS 27 Rumors Include Revamped AirPods Settings Menu and More

Sunday May 24, 2026 1:02 pm PDT by
Apple is set to unveil iOS 27 next month ahead of a September release. The update is expected to include a dedicated Siri app, expanded Apple Intelligence capabilities in apps like Wallet, Safari, and Shortcuts, an upgraded keyboard with improved autocorrect, the ability to use Apple Maps via satellite connection, and more. In his Power On newsletter today, Bloomberg's Mark Gurman revealed...
wwdc 2026

iOS 27 Siri Redesign Will Use Dark Color Scheme, Matching Apple's WWDC Art

Tuesday May 26, 2026 2:30 pm PDT by
Apple is redesigning Siri for iOS 27 to accommodate new artificial intelligence features and chatbot capabilities. Siri is getting a dedicated app, integration with the iPhone's Dynamic Island, and a new design scheme. The graphics that Apple is using to promote WWDC hint at its design plans for Siri, according to Bloomberg's Mark Gurman. In this week's Power On newsletter, Gurman said the...

Top Rated Comments

118 months ago
Called in sick today and tomorrow! probably will use my vacation days Wednesday through Friday. So hyped!
Huh? For what?
Score: 17 Votes (Like | Disagree)
dumastudetto Avatar
118 months ago
Oh, wow.

It's happening, it's really happening!!!!

I'm excited to be ordering all the incredible new products today.
Score: 7 Votes (Like | Disagree)
bbeagle Avatar
118 months ago
This is it for me, make or break. 2011 Mac Mini on its last legs. If no update then its Windows for the first time in my life
I don't get that opinion.

I'd rather spend $1000 on a used laptop, clamshell it and pair it with 2 monitors, than give up on MacOS. My workflow is so much better using MacOS than Windows.
Score: 5 Votes (Like | Disagree)
118 months ago
I predict lots of courage coming to the store soon. I'm skeptical. I hope I am wrong.
Score: 5 Votes (Like | Disagree)
ohbrilliance Avatar
118 months ago
New watchbands!
Score: 5 Votes (Like | Disagree)
118 months ago
Get your coins ready!

YES!!!! I need a new iPad!!!! Come to papa!!!!
Score: 5 Votes (Like | Disagree)