Apple's Online Store Goes Down Ahead of WWDC Keynote Later Today

Monday June 5, 2017 5:03 am PDT by Joe Rossignol

Apple's online store has temporarily closed its virtual doors ahead of today's WWDC opening keynote at 10:00 a.m. Pacific Time.

apple store down wwdc 2017 message
When clicking on the "Buy" button for any product on Apple's website, be it a MacBook or accessories, the online store currently says "we're busy updating the Apple Store for you" and advises customers to "please check back soon."

During the keynote, Apple is expected to announce updated 12-inch MacBook and MacBook Pro models, alongside major new versions of its iOS, macOS, watchOS, and tvOS software platforms.

Apple is also rumored to possibly debut a 10.5-inch iPad Pro and smart speaker with Siri, positioned as an Amazon Echo and Google Home competitor, but those announcements could be delayed until later this year.

Apple routinely closes its online store in the hours leading up to its special events, but that's not typically the case ahead of its Worldwide Developers Conference, since the keynote is usually focused on software only.

For that reason, the store's downtime today is a good sign that new products of some kind will be announced imminently.

WWDC has been absent of major hardware announcements since 2013, when Apple unveiled redesigned models of the Mac Pro, MacBook Air, and its AirPort Time Capsule and Extreme wireless routers.

MacRumors.com will be providing news coverage and a live transcript of the WWDC opening keynote on Monday at 10:00 a.m. Pacific Time. Twitter users can follow @MacRumorsLive for live updates.

Update: Apple's online store became functional again at approximately 5:10 a.m. Pacific Time, but only briefly as Apple fixed an earlier message that incorrectly said to check back starting at 8:01 a.m. Pacific Time.

Tag: Apple Store

Related Forum: Apple, Inc and Tech Industry

Popular Stories

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by Joe Rossignol

Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...

• 138 comments

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by Tim Hardwick

Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...

• 80 comments

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by Mitchel Broussard

Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...

• 13 comments

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by Juli Clover

Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...

• 55 comments

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by Hartley Charlton

The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...

• 48 comments

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by Joe Rossignol

While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...

• 133 comments

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by Mitchel Broussard

Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

• 3 comments

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by Hartley Charlton

On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...

• 31 comments

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by Tim Hardwick

Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

• 40 comments

Top Rated Comments

shastada

111 months ago

Called in sick today and tomorrow! probably will use my vacation days Wednesday through Friday. So hyped!

Huh? For what?

Score: 17 Votes (Like | Disagree)

dumastudetto

111 months ago

Oh, wow.

It's happening, it's really happening!!!!

I'm excited to be ordering all the incredible new products today.

Score: 7 Votes (Like | Disagree)

Sunny1990

111 months ago

We will be back with a lot of "COURAGE " :-( i get it!

----------------------------------------------------------
Apple is also rumored to possibly debut a 10.5-inch iPad Pro ('https://www.macrumors.com/roundup/ipad-pro/') :- Macrumors quote

I am very excited to see this new 10.5 iPad.