New company Essential Products announced its debut products today, including a modular titanium smartphone with an edge-to-edge display and an Amazon Echo competitor. Andy Rubin, the founder of Essential and the original creator of the Android OS platform, announced the devices ahead of a talk he is scheduled to give later on Tuesday at the Code Conference.

The company's logo-free Essential Phone features a 5.71-inch edge-to-edge QHD display that reaches all the way to the top of the phone and runs around the 8-megapixel front-facing camera. The unique design is in contrast to Samsung's Galaxy S8, which retains a minimal bezel to house the camera and associated components.

ph 1 color black moon copy 1000x1000
The phone is constructed from titanium and ceramic, allowing it to survive a drop test "without blemish, unlike the aluminum competitor devices," the company claims. Apart from the fingerprint sensor and camera lenses, the rear of the device also features a modular accessory system that works via a pair of magnetic pins.

Initially, the "Click" cordless connector pins will hook up to the company's 360-degree camera and phone dock, with more modular products planned that Essential promises will "keep your phone cord-free, future-proof, and always up-to-date". A USB-C connector at the bottom of the phone provides the only other connectivity; no headphone jack is included.

The Essential Phone is powered by a Qualcomm 835 processor, 4GB of RAM, and has 128GB of storage, while its 13-megapixel rear-mounted dual lens camera includes a monochrome sensor and supports 4K at 30 frames per second. The phone runs some form of Android, but the company promises no extraneous software is pre-installed. Available in black, grey, white, and "Ocean Depths" colors, the phone will launch in the U.S. later this summer and cost $699.

pz5s5zb3
Onto the company's new Amazon Echo competitor, the Essential Home. Details are still scant on the product, but here's what we know. The intelligent assistant device has a relatively inconspicuous puck-like shape with a sloping top that's dominated by a round touchscreen, which allows users to control music, ask general interest questions, set times, and control lights. It can be activated with a question, a tap, or even a "glance", according to Essential, suggesting some form of face detection.

The Essential Home will run the company's open platform Ambient OS, allowing it to interface with existing smart home products as well as SmartThings, HomeKit, Nest, and other popular standards. The intelligent assistant will also support notifications and reminders with contextual information displayed on-screen. Processing of user data is said to remain local to the device wherever possible. Pricing is yet to be announced, but the Essential Home is expected to ship later this summer.

Wired today published a write-up of Rubin's new Essential venture that provides some interesting background on the company. You can read the article here.

Top Rated Comments

JaySoul Avatar
103 months ago
It's interesting and wish them all the best.

Doubt many people will buy it but it's always good when a company comes with fresh ideas.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
103 months ago
Looks like Google Pixel, with modules and un-symmetric bezels. (don't like that chin)
4GB RAM is questionable for such price and year. (oneplus 5 is gonna be 6-8 GB)
Your thumb will rest on volume up button and not on power, this design is straight out of chinese phones, hate it too.
Android phones need 6-8GB RAM? Why?
Score: 6 Votes (Like | Disagree)
djcerla Avatar
103 months ago
If you see a fingerprint sensor on the back, they blew it.
Score: 5 Votes (Like | Disagree)
Abazigal Avatar
103 months ago
More impressed by the echo competitor than the phone. Makes me wonder though where we go with smart phones once we've gone completely bezel free. I guess just spec bumps year after year? I guess it had to happen eventually, but for me the enthusiasm I once had for following this sector is fading fast and I don't think even Apple can pull something magical out of the bag anymore. I really hope I'm wrong though.
Think less in terms of specs, and more in terms of what role your smartphone can play in your life.
Score: 5 Votes (Like | Disagree)
Mascots Avatar
103 months ago
This makes Amazon's attempt at a voice assistant with a screen look just down right sad.
Score: 4 Votes (Like | Disagree)
usamaah Avatar
103 months ago
Looks like Google Pixel, with modules and un-symmetric bezels. (don't like that chin)
4GB RAM is questionable for such price and year. (oneplus 5 is gonna be 6-8 GB)
Your thumb will rest on volume up button and not on power, this design is straight out of chinese phones, hate it too.
I think 4GB is enough if the software is close to "stock" Android. Samsung phones typically need tons of RAM because they have so many useless services running in the background.

If you see a fingerprint sensor on the back, they blew it.
Yeah, totally. /s

Android phones need 6-8GB RAM? Why?
None need it, but some benefit from it because they're trying to do so much. Samsung phones typically have tons of extra services running and they eat up RAM. As Android O introduces picture in picture to all phones, I imagine having more RAM will be nice. But more RAM does need power to run, and so I do wish these companies would balance things a bit better.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Resolutions Leak With Under-Screen Camera Tipped

Monday April 14, 2025 3:12 am PDT by
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them. According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
iPad Pro iPadOS

iPadOS 19 Will Be 'More Like macOS' in Three Ways

Sunday April 13, 2025 6:43 am PDT by
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...
Apple Vision Pro with battery Feature Blue Magenta

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model

Sunday April 13, 2025 7:15 am PDT by
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...
Apple Bristol Current

An Apple Store in the UK is Permanently Closing Later This Year

Monday April 14, 2025 7:33 am PDT by
Apple has confirmed that it will be permanently closing its retail store in the heart of Bristol, England, and there is no replacement in sight. Apple Bristol in 2023 Apple Bristol will be closing its doors on Saturday, August 9, due to redevelopment plans at the Cabot Circus Shopping Centre, and the adjacent Bristol Shopping Quarter. According to news reports, and a building application, the ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...