Apple Releases New 'Barbers' iPhone 7 Plus Ad Promoting Portrait Mode

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, once again promoting the Portrait Mode feature of its flagship device.

The spot takes place in a barbershop, with photos from the iPhone 7 Plus used to advertise the shop's skills. Images captured with the iPhone are added to the storefront, drawing in more and more customers until there's a long line out the door. "In Portrait mode on the iPhone 7 Plus, you don't just look good. You look fantastic," reads the ad's description.


Apple has been heavily promoting the iPhone 7 Plus Portrait Mode feature, which Tim Cook recently said is one of the reasons why the iPhone 7 Plus has been the most popular "Plus" model the company has released yet.

Interest in the iPhone 7 Plus led to constrained supplies for months, with Apple having just reached supply/demand balance early in the second quarter of 2017.

Apple has released several ads focusing on the iPhone 7 Plus and its dual lens camera, including "Take Mine" about a girl in a greek village who captures her town using Portrait Mode, and "The City," featuring two people who document a series of adventures using the iPhone 7 Plus.

Apple also recently shared a new website and a series of tutorial videos that cover how to take better photos using the iPhone 7 and the iPhone 7 Plus.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...
iOS 18

Apple Seeds First Beta of iOS 18.5 to Developers

Wednesday April 2, 2025 10:11 am PDT by
Apple today seeded the first betas of upcoming iOS 18.5 and iPadOS 18.5 updates to developers for testing purposes, with the software coming just two days after Apple released iOS 18.4 and iPadOS 18.4. iOS 18.5 and iPadOS 18.5 can be downloaded from the Settings app on a compatible device by going to General > Software Update. We don't yet know what Apple is introducing in the iOS 18.5...

Top Rated Comments

iModFrenzy Avatar
103 months ago
I love MacRumors but I don't see the point in posting news articles over advertisements? Seems more like a side news article then a front page one, unless I'm missing something
Score: 11 Votes (Like | Disagree)
macduke Avatar
103 months ago
I guess this commercial is lost on me. I thought portrait mode primarily blurred out features in the background, but I'm not seeing the benefit here. Maybe a professional photographer can readily see the difference, but the commercial transitions from the live action to the picture so quickly I can't see where the background blur does anything and the photos are so closely cropped as to make any blur effect minimal anyway.

Don't get me wrong, the pictures are quite good, but this doesn't highlight portrait mode very well.
Professional photographer here. The background blur effect on the iPhone 7 Plus happens in real-time, so you can't really see the effect in the advertisement, as there is nothing to compare it to. To compound the issue, they're using expensive cinema lenses that have wide apertures, blurring the background already of the person and the background around the iPhone before taking the shot. But once you consider that, the effect is quite impressive, because it gives a similar effect to more expensive cameras and lenses, just at a lower resolution and with poorer low-light performance. Also, sometimes, the algorithm messes up. Apple will continue to improve it, and future advancements such as 3D depth sensors should help improve the effect.
Score: 7 Votes (Like | Disagree)
Moorepheus Avatar
103 months ago
Release all the ads they want, Portrait mode is a gimmick at best. In a well lit room, still get the message that I need more light. The Photos are grainy and half the time it doesn't take the depth of field picture at all.
Score: 5 Votes (Like | Disagree)
NachoGrande Avatar
103 months ago
Oh I though this was a feature that would turn the phone to landscape instead of portrait mode when taking videos. :( one day....
Score: 4 Votes (Like | Disagree)
Zaft Avatar
103 months ago
Nice ad, I use portrait mode a lot ,its a nice feature.
Score: 4 Votes (Like | Disagree)
JohnnyApple$eed Avatar
103 months ago
Every add I see from Apple now I ask myself "Is it worth $1,000.00"? And I kept answering myself with "NOPE"! I really hope the iPhone does something magical like print money.
Score: 3 Votes (Like | Disagree)