Photos emerged online overnight that allegedly reveal the design of Fitbit's first "true" smartwatch, rumors of which we covered last month. The images were originally published by Yahoo Finance and appear to show that the company's upcoming Apple Watch rival looks very similar to the $150 Fitbit Blaze fitness watch, which has been on sale since early 2016.

fitbit smartwatch 100720488 large
The watch's square face, physical buttons, and flexible elastomer wristband closely resemble the company's Blaze. Several Fitbit employees who saw the design are said to have complained about it, according to previous reports.

Specifications of the smartwatch, which is said to be codenamed "Higgs" internally, include a color display with 1,000 nits of brightness similar to the Apple Watch Series 2, built-in GPS, heart-rate monitoring, a full-fledged app store, contactless payments, storage for music, Pandora support, and four days of battery life. The $300 watch was previously thought to have an aluminum unibody design that supports swappable watch bands.

The smartwatch was initially said to be launching this spring, but technical problems have reportedly plagued the product and the company is now thought to be aiming for a fall release.

Fitbit is also rumored to be releasing a pair of Bluetooth earbuds similar in design to Apple's BeatsX buds. Codenamed "Parkside" internally, the $150 wireless earbuds will hang around the neck and be marketed as an accessory for the forthcoming smartwatch.

A lot is riding on the success of Fitbit's upcoming products, after the company faced one of its "largest declines ever" in the fourth quarter of 2016, which resulted in layoffs of about 6 percent of its staff. Although the company remained above Apple Watch in the number of units shipped, it has gradually been losing market share to rivals Apple and Xiaomi.

Tag: Fitbit

Top Rated Comments

ffnc1020 Avatar
104 months ago
Fugly. Fine by fitness tracker standard. But if it is marketed and a "watch", this is embarrassing.
Score: 6 Votes (Like | Disagree)
HoosBruce Avatar
104 months ago
Watch looks slim and beautiful, it will be a tough fight for apple watch
What? It looks terrible...Why are the bezels so thick?? Why did they put "Fitbit" right there on the front under the screen? It won't be much cheaper than the Apple Watch, and they are having trouble getting the GPS and waterproofing right, so they're going to be a year behind on that as well. Good luck to them, but this looks awful, and does not seem like a comparable option to the Apple Watch at all.

Attachment Image
Score: 3 Votes (Like | Disagree)
honglong1976 Avatar
104 months ago
The problem is not even related to how it looks or what it can offer. The problem is with the waterproofing.
I still can't understand how is it possible that a company like fitbit can't make waterproof stuff.
The only reason why I still didn't buy a fitbit to upgrade my old one, was simply because of that. I don't want to constantly worry about rain, or a splash of water whenever I wash my hands. Or even forgetting to take it out before taking a shower.
I think the issue with waterproofing is also the warranty aspect which I would imagine would cost quite a bit.

Fitbit Blaze is really well made and honestly, they should just make another blaze but using metal like the Alta or Charge HR2 instead of the plastic used at the moment.
Score: 1 Votes (Like | Disagree)
thisisnotmyname Avatar
104 months ago
four days of battery life or 45 minutes of GPS, whichever comes first.
Score: 1 Votes (Like | Disagree)
rp2011 Avatar
104 months ago
I'm going to predict that this watch is never produced. That this thing never sees the light of day.

It would be a foolish CEO of any company to just burn money for no reason for a product with absolutely no chance to recoup even a tiny fraction of its production costs.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...