Amazon has fired another salvo in the virtual assistant wars by opening up access to the far-field voice recognition technology found in its Echo smart speakers so that third-party manufacturers can make their own versions (via BBC).

The move comes as Amazon attempts to spread the use of its Alexa virtual assistant across a wide range of connected products and take ownership of a larger portion of the growing smart devices market. Google announced its branded Home smart speaker in November, while Apple is also rumored to be planning a similar Siri-enabled device this year.

FamilyShot centered
The initially invite-only access to the technology via the Alexa Voice Service program will give manufacturers the right to replicate the Echo's seven-microphone array that allows the speakers to hear a voice command from across the room.

The access also means third-party developers can use the proprietary algorithms used for wake-word recognition, which focus the array on the owner's voice and filter out echoes and other noises. Developers will be provided with a reference kit as a starting point for their own designs, and the freedom to source components from a range of parts manufacturers.

"Our vision is for Alexa to be everywhere, and that means making it available to other companies and services to integrate into a wide range of devices," said an Amazon spokesperson.

"We expect Alexa to be in many devices over time, including products that compete with Echo, which is why we're investing in making a wide range of hands-free and far-field reference solutions available to OEMs [original equipment manufacturers]."

Amazon's rollout of Alexa has gained steam ever since CES 2017 in January, when the virtual assistant cropped up in a range of products including third-party smart speakers, cars, TVs, lamps, and even refrigerators.

In February Amazon announced it was extending third-party support for its Alexa Voice Service (AVS) internationally, and last month it added its Siri competitor to the company's iOS app, allowing users to search Amazon, track orders, play music, and start audio books from Audible.

Top Rated Comments

Kabeyun Avatar
114 months ago
I like a lot of Apple stuff, but my experience is that Siri is nearly useless. It boggles my mind how they're pushing it everywhere before it actually works. Siri fails both on the input end (you can't even recognize one of my established contacts?) and on the output end (how about finding the accurate location near me rather than the similar-sounding one across the country in Nevada? And maybe answer my question instead of referring me to the Web). AI has moved beyond setting a timer ('https://youtu.be/_brGtcrcM9w'), and it seems like Apple is being handily beaten while they keep doubling down on a crappy feature which is training me not to use it.
Score: 8 Votes (Like | Disagree)
macs4nw Avatar
114 months ago
Smart, strategic, pre-emptive move by Amazon. Third-party participation should give Alexa and the Echo a big boost.
Score: 4 Votes (Like | Disagree)
CarpalMac Avatar
114 months ago
I don't want an always on microphone in my place, disabled siri on my iPhone.
What does it add, I prefer privacy over convenience.
I keep seeing people come onto public internet forums for tell us all how much you value their privacy. I'll wager most have Facebook / Twitter / Instagram / Whatsapp account(s) and surf without using a VPN or cookie blockers.

Personally I love the convenience of Alexa, comfortable that I as only a single anonymised source of data, am not that interesting.
Score: 3 Votes (Like | Disagree)
justperry Avatar
114 months ago
I don't want an always on microphone in my place, disabled siri on my iPhone.
What does it add, I prefer privacy over convenience.
Score: 2 Votes (Like | Disagree)
MrGimper Avatar
114 months ago
Great smart move. Even before this you could run Alexa on a Pi, and this just opens it up more.

Personally, I think Siri is a bigger fail than Apple Maps... at least they've sorted that out over time.
Score: 2 Votes (Like | Disagree)
Nunyabinez Avatar
114 months ago
The Urban Dictionary first result:
"Lone wolf is a term commanly used by many people. It means that they used to belong to a group and left to become stronger."

In response to the above posts, I too value privacy over convenience. Although I have gmail, outlook, icloud email, facebook, i have facebook deactivated. I also run my own linux email server, i have my own vpn, i use encryption, i turn off location privilages, i removed webcams and mics from my iphone SE. if it breaks and apple only sells unibody iphones, i will stop buying iphones. i dont use skype, hangouts, apple messages, apple pay, uber, very little amazon: mostly for software, i dont use windows 10 or os x.

The people I know that own these, in my honest experience, they all vote democrat in every election, they live in california and denver and honestly claim to spend like $20,000 on uber. They were all really confused when trump won. i expected him to.

I dont plan to ever use one of these devices. besides, every time i see someone try to call their local pizza place through siri, it takes like 2-3 tries.

i could find it on google faster if i wanted, but i already have the number memorized.

I find it in rather poor taste that people like satya nadella got paid 18 million just for 2016s compensation, while most people float around the poverty line. I havent seen anything innovative come out from silicon valley in over a decade. But i get how the game works.
It's a good thing that you do and don't do all of that. I don't use a vpn, have Facebook, use Google, Windows 10 and MacOS.

Your diligence has prevented you from having all the horrible things happen to you that have happened to me. Oh...wait...
Score: 1 Votes (Like | Disagree)

Popular Stories

samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Card iPhone 16 Pro Feature

Apple Card Will Move From Goldman Sachs to JPMorgan Chase

Wednesday January 7, 2026 12:57 pm PST by
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations. Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
iOS 27 Mock Quick

Five New iPhone Features Rumored for iOS 27

Wednesday January 7, 2026 2:51 pm PST by
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026. We don't know all of the details about iOS 27 yet, but we do have some information about what to expect. "Snow Leopard" Update iOS 27 will apparently focus...
Logitech MX Master 3S

Logitech Blames 'Inexcusable Mistake' After Certificate Expiry Breaks macOS Apps

Wednesday January 7, 2026 5:27 am PST by
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps. Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
ChatGPT Health Integration Connectors Feature

OpenAI Launches ChatGPT Health With Apple Health Integration

Wednesday January 7, 2026 11:27 am PST by
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience. For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...