Amazon has fired another salvo in the virtual assistant wars by opening up access to the far-field voice recognition technology found in its Echo smart speakers so that third-party manufacturers can make their own versions (via BBC).

The move comes as Amazon attempts to spread the use of its Alexa virtual assistant across a wide range of connected products and take ownership of a larger portion of the growing smart devices market. Google announced its branded Home smart speaker in November, while Apple is also rumored to be planning a similar Siri-enabled device this year.

FamilyShot centered
The initially invite-only access to the technology via the Alexa Voice Service program will give manufacturers the right to replicate the Echo's seven-microphone array that allows the speakers to hear a voice command from across the room.

The access also means third-party developers can use the proprietary algorithms used for wake-word recognition, which focus the array on the owner's voice and filter out echoes and other noises. Developers will be provided with a reference kit as a starting point for their own designs, and the freedom to source components from a range of parts manufacturers.

"Our vision is for Alexa to be everywhere, and that means making it available to other companies and services to integrate into a wide range of devices," said an Amazon spokesperson.

"We expect Alexa to be in many devices over time, including products that compete with Echo, which is why we're investing in making a wide range of hands-free and far-field reference solutions available to OEMs [original equipment manufacturers]."

Amazon's rollout of Alexa has gained steam ever since CES 2017 in January, when the virtual assistant cropped up in a range of products including third-party smart speakers, cars, TVs, lamps, and even refrigerators.

In February Amazon announced it was extending third-party support for its Alexa Voice Service (AVS) internationally, and last month it added its Siri competitor to the company's iOS app, allowing users to search Amazon, track orders, play music, and start audio books from Audible.

Top Rated Comments

Kabeyun Avatar
101 months ago
I like a lot of Apple stuff, but my experience is that Siri is nearly useless. It boggles my mind how they're pushing it everywhere before it actually works. Siri fails both on the input end (you can't even recognize one of my established contacts?) and on the output end (how about finding the accurate location near me rather than the similar-sounding one across the country in Nevada? And maybe answer my question instead of referring me to the Web). AI has moved beyond setting a timer ('https://youtu.be/_brGtcrcM9w'), and it seems like Apple is being handily beaten while they keep doubling down on a crappy feature which is training me not to use it.
Score: 8 Votes (Like | Disagree)
macs4nw Avatar
101 months ago
Smart, strategic, pre-emptive move by Amazon. Third-party participation should give Alexa and the Echo a big boost.
Score: 4 Votes (Like | Disagree)
CarpalMac Avatar
101 months ago
I don't want an always on microphone in my place, disabled siri on my iPhone.
What does it add, I prefer privacy over convenience.
I keep seeing people come onto public internet forums for tell us all how much you value their privacy. I'll wager most have Facebook / Twitter / Instagram / Whatsapp account(s) and surf without using a VPN or cookie blockers.

Personally I love the convenience of Alexa, comfortable that I as only a single anonymised source of data, am not that interesting.
Score: 3 Votes (Like | Disagree)
justperry Avatar
101 months ago
I don't want an always on microphone in my place, disabled siri on my iPhone.
What does it add, I prefer privacy over convenience.
Score: 2 Votes (Like | Disagree)
MrGimper Avatar
101 months ago
Great smart move. Even before this you could run Alexa on a Pi, and this just opens it up more.

Personally, I think Siri is a bigger fail than Apple Maps... at least they've sorted that out over time.
Score: 2 Votes (Like | Disagree)
Nunyabinez Avatar
101 months ago
The Urban Dictionary first result:
"Lone wolf is a term commanly used by many people. It means that they used to belong to a group and left to become stronger."

In response to the above posts, I too value privacy over convenience. Although I have gmail, outlook, icloud email, facebook, i have facebook deactivated. I also run my own linux email server, i have my own vpn, i use encryption, i turn off location privilages, i removed webcams and mics from my iphone SE. if it breaks and apple only sells unibody iphones, i will stop buying iphones. i dont use skype, hangouts, apple messages, apple pay, uber, very little amazon: mostly for software, i dont use windows 10 or os x.

The people I know that own these, in my honest experience, they all vote democrat in every election, they live in california and denver and honestly claim to spend like $20,000 on uber. They were all really confused when trump won. i expected him to.

I dont plan to ever use one of these devices. besides, every time i see someone try to call their local pizza place through siri, it takes like 2-3 tries.

i could find it on google faster if i wanted, but i already have the number memorized.

I find it in rather poor taste that people like satya nadella got paid 18 million just for 2016s compensation, while most people float around the poverty line. I havent seen anything innovative come out from silicon valley in over a decade. But i get how the game works.
It's a good thing that you do and don't do all of that. I don't use a vpn, have Facebook, use Google, Windows 10 and MacOS.

Your diligence has prevented you from having all the horrible things happen to you that have happened to me. Oh...wait...
Score: 1 Votes (Like | Disagree)

Popular Stories

carplay next gen hero

RIP, CarPlay 2?

Sunday December 29, 2024 7:32 am PST by
Apple's website continues to state that the first vehicle models with next-generation CarPlay will "arrive in 2024." With less than three days remaining in the year, however, that timeframe is looking more and more unlikely. It would not be entirely Apple's fault if the stated 2024 target is missed, given that it is ultimately up to automakers to roll out the software in vehicles, but it is...
Apple Intelligence General Feature 2

Five Apple Intelligence Features Coming in 2025

Friday December 27, 2024 2:43 pm PST by
Even though iOS 18.1 and iOS 18.2 added multiple Apple Intelligence features like Image Playground, Genmoji, Writing Tools, and more, there are still new Apple Intelligence capabilities that we're waiting on. Apple has at least one more major Apple Intelligence update coming in 2025, and the functionality that we're expecting is outlined below. Priority Notifications Notification summaries...
apple tv plus teaser

Apple Teases Apple TV+ Surprise on January 4 and 5

Thursday December 26, 2024 10:35 am PST by
Apple this week began teasing some kind of upcoming Apple TV+ surprise that's set to happen on January 4 and January 5, telling customers to "stay tuned" and "save the date" in social media posts. Apple's images have a tagline that says "See for yourself," but it isn't clear what Apple has planned. Some users on Reddit have speculated that Apple might be planning to launch a promotion that...
New Things Your iPhone Can Do in iOS 18

22 New Things Your iPhone Can Do in iOS 18.2

Monday December 23, 2024 6:30 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Sudoku Apple News iOS 18

iOS 18.2 Added a New Game to Your iPhone

Saturday December 28, 2024 12:03 pm PST by
Starting with iOS 18.2, released earlier this month, Apple News+ subscribers in the U.S. have access to daily sudoku puzzles in the Apple News app. There are easy, moderate, and challenging difficulty levels for the daily puzzles. A scoreboard tracks your sudoku stats, including your total number of puzzles solved, fastest completion times per difficulty level, and more. Sudoku is the...
AirTag and Lavender iPhone

AirTag 2 Launching Next Year With These New Features

Tuesday December 24, 2024 8:35 am PST by
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker. Below, we recap what to expect from the AirTag 2: The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
Generic iOS 19 Feature Mock Light

iOS 19 Rumored to Be Compatible With These iPhones

Sunday December 22, 2024 8:09 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple. The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro ...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Monday December 23, 2024 4:18 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...