'Apple Watch Series 3' Models Expected in Second Half of 2017 With September Launch Likely

The next-generation Apple Watch is scheduled to be released in the second half of 2017, according to supply chain newspaper DigiTimes.

apple watch 3 splash
The timeline matches a Chinese-language Economic Daily News report that claimed new Apple Watch models will be unveiled in the third quarter of 2017, aka fall, with battery life and performance improvements.

Apple Watch Series 2 models and slightly upgraded Series 1 models launched in September alongside the iPhone 7, so it is reasonable to assume that Series 3 models could launch in September as well. The original Apple Watch, now dubbed Series 0, launched in April 2015.

In addition to a faster processor and longer battery life, cellular connectivity has been a long-rumored addition to the Apple Watch, and SIG analyst Christopher Rolland believes LTE capabilities could be included in Series 3 models. KGI Securities analyst Ming-Chi Kuo also said LTE could be added as early as 2017.

With a cellular connection, Apple Watch owners would not need a paired iPhone nearby to do things like make phone calls or stream Apple Music content, but a separate data plan from a carrier would likely be needed.

Apple is also expected to switch to a glass-film touchscreen this year in place of the current touch-on-lens solution, but it is unclear if this change would have any obvious consumer-facing benefits.

The overall design of the Apple Watch has not changed since the original models launched in April 2015, but one report yet to be substantiated claims Series 3 models will have few if any significant hardware changes. Apple has instead introduced new bands each season to offer a fresh look and feel.

Few other details are known about the next Apple Watch at this point, and no parts have leaked from the supply chain yet.

Apple has filed patents for a number of ideas that could eventually be included in an Apple Watch, such as a heart rate identification system, modular bands, haptic feedback band, and a band with a built-in charger. More significant health and fitness features could be added pending further FDA approvals.

Quanta Computer is expected to remain the primary manufacturer of the Apple Watch, with some production reportedly shifting to Compal Electronics.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...

Top Rated Comments

2ilent8cho Avatar
103 months ago
This may tempt me to upgrade my Series 0, i've used it everyday since launch.
Score: 16 Votes (Like | Disagree)
Mansu944 Avatar
103 months ago
Yawn......
Thanks for your eloquent input to the conversation. If things are so boring why do you people even feel the need to comment? What joy do you get from being salty?
Score: 12 Votes (Like | Disagree)
TwoBytes Avatar
103 months ago
The only apple product that needs to be thinner. Here's hoping.
Score: 9 Votes (Like | Disagree)
Sunny1990 Avatar
103 months ago
Apple watch is the best looking smartwatch ever made. I recently got my 42 MM series 2 stainless steel model( my first apple watch :D) & i am loving it, hoping to get series 3 this fall
Score: 8 Votes (Like | Disagree)
cogitodexter Avatar
103 months ago
I SO wish they would do a round version.

While my Watch works just fine (early adopter, got it the first day it was on sale) I would much prefer a classic round shape. The interface would already work fine on a round screen - certainly the main menu looks like it was specifically designed for a circular interface.
Score: 7 Votes (Like | Disagree)
Jsameds Avatar
103 months ago
I can't imagine how confusing the Apple Watch lineup will be in a few years....
Probably just as confusing as those really confusing iPad or iPhone lines..



Attachment Image
Score: 7 Votes (Like | Disagree)