New Apple Watch Series 2 Ad Encourages Users to 'Live Bright'

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe.

The new spot aligns with Apple's recent pivoting of the Apple Watch from a fashion accessory to a health and fitness tool. The ad also features the Beyoncé song "Freedom."


Yesterday Apple shared another collection of Twitter-based iPad Pro commercials, in which the company references real Tweets complaining about technology to highlight various features of the iPad. The newest ads focused on the light weight of the iPad, the advantages it brings to students in school, and its all-day battery life.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
ios 18 4 ambient music

iOS 18.4 Adds New Ambient Music Feature

Friday February 21, 2025 11:06 am PST by
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category. You can't choose what's playing from Control Center, but if...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches in Europe and Asia

Thursday February 20, 2025 8:55 am PST by
Oppo has launched the Find N5, the world's thinnest foldable phone yet. When closed, the book-style foldable measures 8.93mm. That's less than a millimeter thicker than an iPhone 16 Pro, and thinner than the Honor Magic V3, which was the previous record holder. The device is barely thicker than its USB-C port. Indeed, Oppo has suggested that the obstacle to making it any thinner is now "the...

Top Rated Comments

GfPQqmcRKUvP Avatar
103 months ago
Gotta be honest, I don't understand the constant front page articles about new advertising. We come to this forum for apple news, rumors, and discussion, not to provide free advertising for the company. I get it if a certain ad is notable and generating actual headlines (the 1984 ad would have certainly qualified) but this is getting a *little* ridiculous, no?
Score: 31 Votes (Like | Disagree)
Rickjames74 Avatar
103 months ago
I think this is rad. The constant shadowing of the characters reminds me of the old iPod commercials.
Score: 15 Votes (Like | Disagree)
profets Avatar
103 months ago
great commercial - if i was a misinformed shopper i'd buy an apple watch for working out.

But we all know there are far more accurate GPS options with longer battery life and tracking of sports metrics - Garmin, SUUNTO, Polar, etc.
I workout almost daily. Variety of strength training, running, cycling and swimming. I've used my Apple Watch through multiple long distance runs and triathlons.

The Apple Watch is an excellent option that will only get better. Eventually all these dedicated fitness watches will go the way of standalone GPS devices.
[doublepost=1490979413][/doublepost]
I remember when Apple ads used to be about........wait for it..............................computers.
I mean, technically the Watch is a computer. And when you think about the internals and what they've managed to build in terms of an actual computer in that tiny device, it's pretty remarkable.
Score: 11 Votes (Like | Disagree)
mudflap Avatar
103 months ago
All you people do is whine whine whine. Do us all a favor and switch Windows and Android and go ruin their forums.
Score: 9 Votes (Like | Disagree)
yoxxer Avatar
103 months ago
Looks like all we get from Apple recently is old iPads and new commercials.
Score: 8 Votes (Like | Disagree)
Te0SX Avatar
103 months ago
Amazing ad!
Score: 8 Votes (Like | Disagree)