Apple's Stock Soars Past $1,000 Pre-Split Price as Bulls Think 'Golden Opportunity' to Buy Remains

AAPL rose over two percent on Tuesday to close at $143.80, a new all-time high. The stock also surpassed a per-share price of $1,000 when adjusted for Apple's 7-for-1 stock split in June 2014. Apple now has a market valuation of over $750 billion on its path towards becoming the world's first trillion dollar company.

aapl pre split 1000
The milestone comes as longtime Apple analyst turned venture capitalist Gene Munster told CNBC that now remains a "golden opportunity" to buy Apple stock. Munster's new firm Loup Ventures has a $180 to $200 price range for AAPL, and he expects "clear sailing" for Apple investors in the months ahead.

Apple analyst Brian White of brokerage firm Drexel Hamilton maintained his "buy" rating for AAPL today, with a price target of $185. He continues to believe that Apple remains "among the most underappreciated stocks in the world" and that "Apple has Samsung on the ropes like never before in recent memory."

An excerpt from White's latest research note obtained by MacRumors:

With Apple operating on all cylinders and a strong iPhone launch expected this fall, combined with the rise of more China-based competitors, we believe the pressure is on Samsung to deliver a strong upgrade without any missteps. We believe if Samsung stumbles again, the company's position in the smartphone market could be permanently impaired.

Apple analyst Steven Milunovich of investment bank UBS has maintained his "buy" rating for AAPL as well, with a price target of $151 set in late February. In a bullish scenario where Apple has "caught the next major trend," he believes the stock's price could reach $200 within the next two years or so.

Apple is widely expected to benefit from another "supercycle" of iPhone upgrades this year, given a "larger than ever" base of existing customers with an iPhone 6 or older device. Apple's stock price has also been fueled by excitement surrounding a rumored 5.8-inch iPhone with an edge-to-edge OLED display.

Update: AAPL closed at $144.12 on Wednesday, setting yet another all-time high.

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...

Top Rated Comments

keysofanxiety Avatar
113 months ago

These numbers certainly fly in the face of what all the MBP owners seem to feel about Apples future. :)
The new MacBook Pro absolutely slays and most 2016 MBP owners can't be happier with it. That's because they actually bought it and loved it, rather than looked at the paper specs and scoffed.

Don't believe the negativity here; the MacWhiners are the exception to the rule. Just reading this website, you'd think that everybody hates the 2016, but that couldn't be further from the truth. :)
Score: 19 Votes (Like | Disagree)
amirite Avatar
113 months ago
The new MacBook Pro absolutely slays and most 2016 MBP owners can't be happier with it. That's because they actually bought it and loved it, rather than looked at the paper specs and scoffed.
Well said. MR users have dismissed every major Apple innovation since the iPod; including the iPhone, iPad and TouchBar. If you make investment decisions based on the comments here you're going to miss out.

Hell, if you make purchasing decisions based on the comments here you're going to miss out.
Score: 14 Votes (Like | Disagree)
smallcoffee Avatar
113 months ago
Yeah. As a 6 series owner I didn't find the 7 compelling enough to upgrade.... There's a huge glut of people who are in "upgrade mode" and if this new iPhone is even close to what it's hyped to be Apple is going to make a ton of money.
Score: 13 Votes (Like | Disagree)
cdmoore74 Avatar
113 months ago
Why do I have a feeling that all we are going to get this fall is an iPhone 7S? It's like the more money Apple makes the less innovative they get.
Score: 11 Votes (Like | Disagree)
cardfan Avatar
113 months ago
Not the best time to buy.
Score: 10 Votes (Like | Disagree)
69Mustang Avatar
113 months ago
Why do I have a feeling that all we are going to get this fall is an iPhone 7S? It's like the more money Apple makes the less innovative they get.
History has proven AAPL and Apple have very little influence on the performance of each other. One of them moves at the whims of the market and the other moves at the whims of the market. Those markets aren't the same.
Score: 9 Votes (Like | Disagree)