Future iPhones Could Support 4K Graphics and Much Faster Gaming With PowerVR Furian

Imagination Technologies today announced PowerVR Furian, its next-generation GPU architecture that promises significant improvements in graphics performance and power efficiency that could benefit future iPhones.

powervr furian iphone
PowerVR Furian architecture will offer up to a 70-90% improvement in real-world gaming performance by density, including 35% better shader performance and 80% better fill rate, compared to a similar sized and clocked Series7XT Plus GPU based on current-generation PowerVR Rogue architecture.

Meanwhile, with lower power consumption, an iPhone with PowerVR Furian architecture could have longer battery life for graphics-related tasks.

Imagination Technologies confirmed to MacRumors that PowerVR Furian architecture supports 4K graphics, laying the foundation for future iPhone models to support higher-resolution gaming and other graphics-intensive tasks such as augmented or virtual reality and machine learning.

“We created Furian to address a new class of emerging applications, with a focus on efficient scalability that will extend to multiple generations of PowerVR IP cores. We’re excited to start rolling out the first 8XT IP cores based on Furian. These cores will further cement the leadership of PowerVR at the high end of mobile performance.”

Apple's graphics chip in iPhone 7 and iPhone 7 Plus is a custom-designed version of the Series7XT Plus, and many earlier iPhone models are also based on PowerVR Rogue architecture, so it is reasonable to assume that future iPhone models may use at least some of the PowerVR Furian architecture.

Imagination Technologies said the first GPUs based on PowerVR Furian, such as the Series8XT, will be announced in mid 2017, but don't expect the architecture to power the so-called "iPhone 8" this year. Imagination noted Furian-based mobile devices might not arrive until the end of 2018 at the earliest.

Apple has been a licensee and stakeholder in Imagination Technologies since at least 2008. The two companies have worked closely together over the years, with Apple being a key investor in the UK-based chip designer since it raised its stake in the company to roughly 10% in 2009.

Apple was actually rumored to acquire Imagination Technologies last year, but it later said it did not plan to make an offer at the time. Nevertheless, in recent months, Apple has recruited at least two dozen employees from the chip designer, including former COO John Metcalfe, possibly to build out an in-house GPU team.

Popular Stories

cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...

Top Rated Comments

mozumder Avatar
104 months ago
Is there a dumber idea than a 4k display on a phone?

As in, why would you do that when you could just save power with a regular display?
Score: 36 Votes (Like | Disagree)
DTphonehome Avatar
104 months ago
But can it handle Apple's Advanced Emoji Render Architecture?
Score: 24 Votes (Like | Disagree)
macduke Avatar
104 months ago
I see no need for 4K in a phone because human eyes cannot resolve it. As the article mentions, it would be best for VR that uses lenses to change the focal plane in such a way that it magnifies the pixels displayed to each eye. But otherwise it's useless and only serves to needlessly consume battery life. I think true @3X is a good place to stop for phones, as from typical viewing distance someone with perfect vision can no longer resolve individual pixels.

Some might compare what I've just said to quotes such as "640K is more memory than anyone will ever need." But this is different as it relates directly to a physical limitation of the human body. I think they will improve display quality, color reproduction, bit depth, etc—but resolution is arriving at an end point for phones, and will hit these so-called limits on larger and larger devices in the coming years. If nobody has named it, I'll call it Duke's Law, as I've been talking about this for many years and most people still don't understand and consider it just another "spec" that will keep getting better, even though it's useless.

You see, eventually you cross a threshold of diminishing returns—the intersection of cost, GPU speed, power consumption, and human eye resolution. Why put in the effort to develop a display with pixels smaller than anyone would ever be able to see? And again, the lone exception to this right now is a wearable VR/AR headset display that allows the display to sit closer to the human eye and remain in focus via optics. On the GPU end of things, it's nice to support 4K as it means you could output that resolution to an external display large enough to resolve the image effectively. And something like that could also be seen in a future Apple TV 5. But even then, from a typical couch distance of 8-10ft, most people who have 4K TVs smaller than 70-80" don't actually see any benefit over 1080p. Now sometimes 4K packs the pixels in tighter, which results in an overall increase in quality of picture and uniform brightness (at least that's something I've noticed). But I think the only legitimate reasons to have a 4K display is if it's huge (can resolve the pixels from the couch), you sit close to your TV, or you use it as a computer display (aka you sit close to it).
Score: 22 Votes (Like | Disagree)
Crzyrio Avatar
104 months ago
Is there a dumber idea than a 4k display on a phone?

As in, why would you do that when you could just save power with a regular display?
It is useful if you plan on using it in a VR Headset.
Score: 20 Votes (Like | Disagree)
bladerunner2000 Avatar
104 months ago
LOL, and the Apple TV can't even do 4k yet... but the iPhone might? Hahaha.. you gotta laugh at Apple's incompetence and illogic.
Score: 12 Votes (Like | Disagree)
hawkeye_a Avatar
104 months ago
How about a better iOS UI instead?

iOS10 on my 6S is like what MacOS9 felt like on my TiBook. Great hardware... lagging software. (And I actually liked MacOS9, unlike iOS10)
Score: 11 Votes (Like | Disagree)