Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods.

Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill.


Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets.

Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian festival.

Tag: Apple Ads

Top Rated Comments

hello12 Avatar
hello12
104 months ago
I think Apple needs to re-evaluate their marketing strategy here, these ads are embarrassing. Not as good as they usually are. Someone dropped the ball.
Uh huh....

Attachment Image
Score: 5 Votes (Like | Disagree)
Johnny907 Avatar
Johnny907
104 months ago
Perhaps Apple should invest that ad money on increasing their production capacity, given how they can't even meet current demand at this point without the ads. My local apple store was restocked for the first time since launch last week. They got three. Launch day they got one.
Score: 3 Votes (Like | Disagree)
AppleWarMachine Avatar
AppleWarMachine
104 months ago
I like the Marian Hill one, spot on :D...classic apple ad
Score: 2 Votes (Like | Disagree)
Appleaker Avatar
Appleaker
104 months ago
About 3 hours late :D
https://forums.macrumors.com/threads/apple-posts-3-notes-style-airpods-ads-on-uk-youtube-channel.2033801/
Score: 1 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
104 months ago
The song in those commercials is really getting popular lately, I'm hearing it on the radio all the time. The artist must be grateful, lol. The song is a year old.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
Read Full Article • 29 comments
iOS 18

5 New Things Your iPhone Can Do in iOS 18.3

Friday January 24, 2025 1:55 am PST by
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
Read Full Article • 26 comments
Generic iOS 18

iOS 18.4 Beta Coming Soon With These New Features for Your iPhone

Friday January 24, 2025 8:16 am PST by
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner. Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri ...
Read Full Article • 37 comments
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Read Full Article • 362 comments
apple tv 4k new orange

New Apple TV Launching This Year With These New Features

Wednesday January 22, 2025 6:01 pm PST by
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device. The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
Read Full Article
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Read Full Article • 52 comments
iPhone 17 Pro Dual Tone Horizontal Single Feature

Kuo: iPhone 17 Models Won't Have Smaller Dynamic Island

Friday January 24, 2025 9:09 am PST by
The upcoming iPhone 17 models that Apple plans to release this year will not feature a smaller Dynamic Island, Apple analyst Ming-Chi Kuo said today. On social media, he said that he is expecting the size of the Dynamic Island to remain "largely unchanged" across the iPhone 17 lineup. His statement is contrary to prior rumors that we've heard about planned changes for the iPhone 17 models. ...
Read Full Article • 78 comments
iPhone 16 Apple Store Levels

Gurman: Apple Stores Receiving 'Merchandise' Updates Next Week

Saturday January 25, 2025 5:07 pm PST by
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman. Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch. In each of the past four years, ...
Read Full Article • 32 comments
apple power beats pro 2

Apple's First Product Announcement of 2025 is Imminent

Thursday January 23, 2025 2:48 pm PST by
It's also time for Apple's first product announcement of the year. Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter last weekend, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the...
Read Full Article