Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo
As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series.
Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music.
Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world.
Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location.
Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world.
Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.
Popular Stories
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...