Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around.


The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "Go Swim" and "Go Run" appear to have been removed from Apple's YouTube channel.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...

Top Rated Comments

44267547 Avatar
105 months ago
Once you start closing the rings, it actually becomes quite addicting and motivating. It's you competing against yourself, with the help of the Apple Watch pushing you. I use it everyday.
Score: 30 Votes (Like | Disagree)
Cineplex Avatar
105 months ago
Guess the luxury market didn't pan out...now its hipsters with Frisbees.
Score: 20 Votes (Like | Disagree)
meady100 Avatar
105 months ago
If Apple are so bothered about getting us to move, why do they make things like remote light switches, garage doors that open themselves and products that let you see who is at the front door without getting up? It really is the strangest of ironies. Just occasionally I get this weird feeling that they might try to sell us things under literally any pretence.
Score: 9 Votes (Like | Disagree)
swupnil Avatar
105 months ago
so if you jump off the bridge we should too?

okay how about real metrics here people..

what is your body fat ?

steps don't mean jack guys. it's not a metric of fitness.

guess how many steps i have today? only 11k

That doesn't account that i had a 40 mile 3600 ft climb bike ride.

so you can take your rings and shove it apple.
Rings have nothing to do with steps. They have to do with calories, which are based on heart rate. Hence, your 40 mile bike ride would blow the rings out of the park.

I've used mine for skiing, biking, and many other intense activities where my arms weren't doing much work compared to my legs. My activity was captured just fine because my heart rate was elevated. Apple built a lab to research many different activities, testing several thousand hours worth of various exercises, and they focused on calories instead of steps for a reason. They already acknowledge that steps are a silly metric, which is why they aren't at the forefront of the data that is shown to you.

Nice try, though.
Score: 8 Votes (Like | Disagree)
anthorumor Avatar
105 months ago
Don't forget to breathe ('https://support.apple.com/en-au/HT206999').
Score: 8 Votes (Like | Disagree)
canny Avatar
105 months ago
Can't wait till an Apple device can tell me when to ****, piss, and breathe.
Score: 7 Votes (Like | Disagree)