Apple Shares New 'One Night' Ad Showcasing iPhone 7 Camera Performance in Low Light

As part of its newest "Shot on iPhone" advertising campaign, Apple today uploaded a video entitled "One Night" to its YouTube channel. The spot features videos and images captured by the iPhone 7 on the same night around the world.


The images come from 16 photographers across 15 cities on six continents and were all taken on November 5, 2016. Apple is using the photographs and videos as part of a "One Night" print and billboard campaign that debuted last week.

According to Apple, the "One Night" campaign is designed to showcase the low light photography capabilities of the iPhone 7, featuring the everything from clubs in Johannesburg, South Africa to rooftops in Shanghai, China to ice caves in Iceland.

Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang's lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.

Apple is displaying the "One Night" photographs in 25 countries around the world. The company's iPhone 7 and iPhone 7 Plus feature optical image stabilization, an f/1.8 aperture, and an improved six element lens for better performance in poor lighting conditions than ever before.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
General Black Friday Deals 24 Green Tinsel

Apple Black Friday Deals Available Now: AirPods, iPads, and More

Friday November 22, 2024 5:28 am PST by
We're officially just one week away from Black Friday, which will take place on Friday, November 29 in 2024. As always, this week is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
anker new xmas 1

Anker Kicks Off Massive Black Friday Sale With Up to 50% Off Sitewide, Free Gifts With Purchase, Mystery Boxes, and More

Thursday November 21, 2024 7:53 am PST by
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more. Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are a few bonus offers during this event as ...
Apple 2024 Black Friday Shopping Event feature

Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card

Thursday November 21, 2024 5:10 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product. In the U.S., for instance, Apple is including gift ...
apple card feature2

Apple Card 3% Daily Cash Back Now Available From Two More Apple Partners

Tuesday November 19, 2024 10:36 am PST by
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back. Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
15 inch m3 macbook air

Amazon Takes Up to $300 Off M3 MacBook Air With New All-Time Low Prices

Wednesday November 20, 2024 7:05 am PST by
Amazon today has knocked the price off of multiple M3 MacBook Air models, with as much as $300 off select computers. Prices start at $849.00 for the 13-inch M3 MacBook Air (16GB RAM/256GB), and also include multiple 15-inch models as well. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site ...

Top Rated Comments

macs4nw Avatar
102 months ago
Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.
Score: 12 Votes (Like | Disagree)
44267547 Avatar
102 months ago
Apple always shoots their campaigns in some of the most remote locations. I think this is what really gives the viewer a depth of the world we don't get to see everyday and the potential of the iPhone can photograph in a variety of environments.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
102 months ago
Wow, I'm pumped that Apple went with my suggestion, but I wish they'd used the original images I sent over:



Attachment Image
Score: 4 Votes (Like | Disagree)
hiddenmarkov Avatar
102 months ago
Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.
also a lot of these have been run through some noise removing software. here we can argue with some skill in that...you can use just about anything.

Low light shots, especially those that trail into blackness....will show "snow" (high iso noise).

even pro bodies and lens do that. Kind of why pro shooters have nice computers and software. get as best you can on body, and what lacks still you fix in post.

Not taking away from how decent the camera is (not a dslr semi or pro body snob lol)..just saying. Now a video or details about the post processing of these would be nice. Whatever noise removal used (and their skill with it as good ones are very customizable)....is pretty kick ass based on quick look over. Colour me interested as to the process and what was used in it.

Plus the usual photography comment of can we see the originals before post as an added bonus. We don't do this to be pricks. We do it because its how you actually test your gear. About to throw down say 1600+ for a dslr, body only, you want to see what it does SOOC (straight out of camera).
Score: 3 Votes (Like | Disagree)
code-m Avatar
102 months ago
Wow! I've never been able to take such good photos.
Taken with an iPhone with additional equipment by professionals/semi-professionals and post-processing, end result see what the iPhone can capture.

I have taken out some beautiful shots with an iPhone 6+/6S+, it depends also on the artist/camera person, some luck and some skill. I have done very minimal post-processing on my pictures, then again I have skill and some luck on my side :)
Score: 3 Votes (Like | Disagree)
violst Avatar
102 months ago
How about Apple showcase a new MacPro, iMac and Mac mini!!! I'm growing tired of all this iPhone nonsense.

Give us new mac already!!!
Score: 3 Votes (Like | Disagree)