AT&T Again Raising Price of Grandfathered Unlimited Data Plans

AT&TStarting in March of 2017, AT&T will raise the prices of its grandfathered unlimited data plans by $5, according to information obtained by DSLReports. The price hike is AT&T's second price increase in the last 12 months and will raise prices from $35 to $40.

DSLReports forum users began receiving notifications about the $5 price increase in early January, and the site was able to confirm AT&T's plans. AT&T's statement on the new pricing is below:

Our Mobile Share Advantage plans and our AT&T Unlimited Plan provide several benefits that our legacy unlimited plan doesn't. If you have a legacy unlimited data plan, you can keep it; however, beginning in March 2017, it will increase by $5 per month.

AT&T no longer offers standalone unlimited data plans to customers, but a small number of people continue to hold onto unlimited data plans that were purchased before AT&T discontinued them in 2010. Those plans allow customers to use an unlimited amount of data, but throttling does occur with excessive data usage.

AT&T previously raised prices for its unlimited data customers in February of 2016, increasing data plan costs from $30 to $35. AT&T's data plan costs are charged in addition to voice and text plan costs for unlimited customers, putting the minimum price on an unlimited data plan with text and voice (not unlimited) in the neighborhood of $90.

Over the course of the last several years, AT&T has used price hikes, data caps, and throttling to attempt to get its grandfathered unlimited customers to switch to new plans. In 2014, the FTC launched a federal court complaint against AT&T for its throttling practices, which led AT&T to scale them back.

At the beginning of 2016, AT&T reintroduced $100 unlimited data plans but limited them to AT&T users who subscribe to an AT&T DirecTV or AT&T U-Verse plan.

Tag: AT&T

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
General Black Friday Deals 24 Green Tinsel

Apple Black Friday Deals Available Now: AirPods, iPads, and More

Friday November 22, 2024 5:28 am PST by
Black Friday 2024 is less than one week away, and as always the next few days will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
anker new xmas 1

Anker Kicks Off Massive Black Friday Sale With Up to 50% Off Sitewide, Free Gifts With Purchase, Mystery Boxes, and More

Thursday November 21, 2024 7:53 am PST by
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more. Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are a few bonus offers during this event as ...
Apple 2024 Black Friday Shopping Event feature

Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card

Thursday November 21, 2024 5:10 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product. In the U.S., for instance, Apple is including gift ...
apple card feature2

Apple Card 3% Daily Cash Back Now Available From Two More Apple Partners

Tuesday November 19, 2024 10:36 am PST by
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back. Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
silo tv show apple tv plus

Apple TV+ Releasing Next Week's 'Silo' Episode Early

Friday November 22, 2024 7:25 am PST by
The next episode of Apple TV+'s award-winning sci-fi series "Silo" will be released early. Apple previously announced that new "Silo" episodes would be released on Fridays, but the third episode of the second season will instead be released on Wednesday, November 27. Apple has likely bumped up the date so that people can watch the episode during the U.S. Thanksgiving holiday on Thursday,...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...

Top Rated Comments

Number 41 Avatar
103 months ago
I expect everything AT&T does to be the absolute worst -- yet, somehow, they still manage to exceed my expectations.
Score: 45 Votes (Like | Disagree)
cariacou Avatar
103 months ago
I switched to T-Mobile a couple years ago. Couldn't be happier.
They have similar unlimited plans, and none are anywhere close to $90/user.
I think it's about $140/4 users?

Oh, and did I mention they've never raised my plan's cost? Actually they've "lowered" it several times (added very useful benefits for free, like free international texting/free international data and a lot more).

Disclaimer: I don't work for T-mo, don't own any shares. Just enjoy how they have been treating me.
Score: 36 Votes (Like | Disagree)
freediverx Avatar
103 months ago
This will not persuade me to switch to one of their newer, ******** plans. It will merely lead me to switch to T-Mobile.
Score: 33 Votes (Like | Disagree)
goobot Avatar
103 months ago
Incoming **** storm of people complaining about the price increase. Like, I get it. I absolutely do. But how is this a surprise? Apple raises the price of their Plus iPhone $29, and no one blinks an eye.

But these telecom companies raise the price on your plan, and this one they haven't offered for almost 7 years and you're surprised? I'm not defending what they're doing, and I know this is going to trigger a lot of people, but getting worked up over a trivial amount of money just isn't worth it. Especially when you knew it was coming.

And if you want to flame me, keep it civil please. There's worse things in the world than getting worked up over $5.
$5 dollars monthly isn't the same as 5$
Score: 19 Votes (Like | Disagree)
Deep Dish Avatar
103 months ago
Why does anybody still use AT&T? I switched to Cricket a couple years ago, I'm still on the AT&T network, and I pay $30/month for unlimited everything. Yeah, my friends make fun of me for using Cricket, but I haven't noticed any difference in quality of service despite paying less than half of what I used to.
Score: 17 Votes (Like | Disagree)
Born Again Avatar
103 months ago
ever notice how the at&t logo looks like the death star?
Score: 14 Votes (Like | Disagree)