Apple's hardbound photo book, "Designed by Apple in California," is now available for purchase in five additional countries around the world. As of this month, Apple's websites and retail stores in the following countries carry the book: Canada, Brazil, Singapore, New Zealand, and Ireland.

Introduced in November, "Designed by Apple in California," showcases 20 years of Apple products, highlighting Macs, iPhones, iPods, iPads, and accessories released between 1998 and 2015.


The book is text-free, featuring 450 large, high-quality images of Apple products, highlighting the company's design process. Apple says it took eight years to design the book, which features specially milled custom-dyed paper with "gilded matte silver edges" and low-ghost ink.

Because "Designed by Apple in California" is positioned as an art book, it costs $200 for the small version and $300 for the large version in the United States. Prices are higher in other countries like Brazil due to import taxes and other fees.

Update: Apple has released the book in even more countries, including Italy, Netherlands, Sweden, Spain, and Norway.

Top Rated Comments

ghost187 Avatar
108 months ago
They should have left out some of the products to make this "book" thinner like the rest of Apple's books.
Score: 20 Votes (Like | Disagree)
MacFather Avatar
108 months ago
Deleted.
Score: 11 Votes (Like | Disagree)
musika Avatar
108 months ago
We're incredibly excited to get the incredible innovation in paper technology that only Apple can deliver into the hands of even more customers. The customer SAT on Designed by Apple in California has been incredible.

It's been an incredibly exciting new product category for us.

Incredible.
Score: 10 Votes (Like | Disagree)
BMcCoy Avatar
108 months ago
This book is surely an elaborate bet between Apple SVPs over whether they have the marketing schtick to sell a $300 book..
Score: 7 Votes (Like | Disagree)
Max Portakabin Avatar
108 months ago
Costs more in Brazil due to translation surcharges.
Score: 4 Votes (Like | Disagree)
44267547 Avatar
108 months ago
Amazing book! Glad to see it's being made available more widely.
I'm sure this book would be a fascinating read. But I can't just justify the price tag on this. I mean if you gave me a signed copy by Steve Jobs on this book, then absolutely I would purchase it. But I think I will look for used copy on eBay if it ever arrives.
Score: 3 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...