We've seen it in third-party speakers and cars already at this week's Consumer Electronics Show in Las Vegas, but Amazon's Alexa is also about to become a smartphone personal assistant. Chinese mobile company Huawei used CES 2017 to announce it will be the first handset maker in the U.S. to pre-load the voice-activated AI into a phone.

Alexa on Huawei phone


Less than a week ago, Alexa was exclusive to Amazon's tablets and Echo smart speakers, but anyone who picks up the U.S. version of Huawei's flagship Mate 9 smartphone – set to launch "early 2017" – will also be able to invoke the virtual assistant.

Huawei's announcement sets the stage for Alexa to compete directly in a mobile market already busy with AI assistants battling it out for supremacy. Meanwhile, Apple's Siri is still only available on iOS devices and Macs running macOS Sierra, although rumors have persisted that Cupertino is working on its own Siri-powered connected smart speaker, while the AI is likely to feature heavily in any autonomous car system the company may be working on.

Elsewhere, Google recently upgraded its Google Assistant for its own-branded Pixel phones, and last year Samsung acquired Viv – developed by the creators of Siri – for integration in its next round of flagship smartphones.

Top Rated Comments

Romy90210 Avatar
116 months ago
Damn Alexa is being integrated into everything lately.. From Refigitators to now cars and non-Amazon phones?? Siri has really missed the bus ride to the concert.... I really miss the days when Apple was the mighty leader.. :( SMH.. #RIPSIRI
Score: 6 Votes (Like | Disagree)
joueboy Avatar
116 months ago


No Alexa! No!!!
Score: 4 Votes (Like | Disagree)
Speedy Dingo Avatar
116 months ago
Is apple asleep at the wheel here?

When is Siri 2.0 happening Tim?
Yes, yes they are. (Sadly)
Siri just loves finding things on the web for whatever thing she doesn't understand. "I found this on the web for why is Siri so dumb?"
Score: 3 Votes (Like | Disagree)
Weaselboy Avatar
116 months ago
Is this a paid deal or is Amazon giving it away for free hoping that it only drives more people to other Amazon services?
It is free. Here (http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2062557) is the press release.
Score: 2 Votes (Like | Disagree)
Pakaku Avatar
116 months ago
I'd still rather not talk to an AI living inside my phone. So I can't really say Siri is missing anything here for me personally, if I wouldn't have used this either.
Score: 1 Votes (Like | Disagree)
chr1s60 Avatar
116 months ago
Damn Alexa is being integrated into everything lately.. From Refigitators to now cars and non-Amazon phones?? Siri has really missed the bus ride to the concert.... I really miss the days when Apple was the mighty leader.. :( SMH.. #RIPSIRI
I miss the days when people used their phones themselves and didn't pretend they were too busy to the point they needed a virtual assistant to use their phone for them.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
chatgpt logo

Sam Altman Declares 'Code Red' for ChatGPT, Delays OpenAI Advertising Plans

Tuesday December 2, 2025 3:30 pm PST by
OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a "code red" on Monday, and told employees that the company needs to improve ChatGPT so it doesn't fall behind competitors like Google and Anthropic. Altman said that OpenAI needs to work on personalization for each user, image generation,...