Every December, Apple provides its retail employees around the world with a special holiday gift to thank them for their contributions to the company and to celebrate the holiday season.
For 2016, Apple is giving each employee a T-shirt and a printed copy of the company's credo. The t-shirt is gray in color and features two circles created from what appears to be a list of all of the company's retail locations around the world.
The credo is printed on a heavy card stock and comes in a protective envelope. Apple first introduced its new six-paragraph credo in August of 2016.
We are here to enrich lives. To help dreamers become doers, to help passion expand human potential, to do the best work of our lives.
AT OUR BEST
We give more than we take. From the planet, to the person beside us. We become a place to belong where everyone is welcome. Everyone.
We draw strength from our differences. From background and perspective to collaboration and debate. We are open.
We redefine expectations. First for ourselves, then for the world. Because we’re a little crazy. Because "good enough" isn’t. Because what we do says who we are.
We find courage. To try and to fail, to learn and to grow, to figure out what’s next, to imagine the unimaginable, to do it all over again tomorrow.
AT OUR CORE
We believe our soul is our people. People who recognize themselves in each other. People who shine a spotlight only to stand outside it. People who work to leave this world better than they found it. People who live to enrich lives.
Apple's employee gift this year is somewhat less impressive than the gifts that have been handed out in past years. In 2015, employees were given a set of black and red urBeats headphones from the Beats by Dr. Dre product lineup and a nine-month Apple Music subscription.
In 2014, employees received an Apple-branded Incase backpack, and gifts in the years before that have included things like blankets, water bottles, hoodies, free apps, discounted iTunes gift cards, and more.
Monday December 16, 2024 8:55 am PST by Tim Hardwick
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Wednesday December 18, 2024 11:39 am PST by Juli Clover
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
Wednesday December 18, 2024 10:05 am PST by Juli Clover
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag.
Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
Tuesday December 17, 2024 9:02 am PST by Joe Rossignol
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.
Below, we recap rumors about the next-generation Apple TV.
Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
Monday December 16, 2024 4:17 pm PST by Juli Clover
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro.
The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup.
The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
Sunday December 15, 2024 9:47 am PST by Joe Rossignol
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie.
The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
We are here to enrich lives. To help dreamers become doers, to help passion expand human potential, to do the best work of our lives. But we simply can't be arsed to make a new Mac Pro
