Google is reported to have shelved plans to develop its own self-driving vehicle in favor of nurturing partnerships with existing car makers to continue its work in the automotive space.

According to The Information, the company's autonomous car unit, known internally as Chauffeur, is working with established car companies to develop vehicles that will include self-driving features, while ditching earlier plans to remove the steering wheel and pedal controls. The news follows on from reports back in May that Google is actively working with Fiat Chrysler on automotive projects.

google_self_driving_car
Despite the shift in gears for its car project, sources suggest Google still has plans to bring an autonomous taxi service to U.S. roads before the end of 2017. Its autonomous vehicles have already clocked over two million miles of tests on public roads.

Recent reports regarding Apple's ambitions in the autonomous vehicle space appear to have taken a similar hard turn away from developing an own-branded electric car. The Cupertino company is said to have shelved its original automotive program "for now" in favor of building a self-driving software platform, possibly in partnership with existing car makers.

In a letter earlier this month to the U.S. National Highway Traffic Safety Administration, Apple admitted to its interest in "machine learning and automation" as it pertains to transportation, and confirmed its desire to help define rules for the self-driving car industry in the future.

Tag: Google

Top Rated Comments

T'hain Esh Kelch Avatar
115 months ago
Pfft.. Google is just copying Apple again!
Score: 10 Votes (Like | Disagree)
Abazigal Avatar
115 months ago
The only company that has nailed it so far is Tesla. Other companies are years off.
Nailed what exactly?

All tesla has shown is that they can make an electric car. If they can deliver on their orders, that is.

Even their self-driving tech is nowhere near prime time.
Score: 9 Votes (Like | Disagree)
joueboy Avatar
115 months ago
Google doesn't do this to actually make a product available to the market. That's a lot of responsibility if Google actually makes that happen. What Google did is brilliant for its own good as usual. They develop something that people talks about and gets them excited especially the media. All they do is to pretend to be always relevant to the tech and keeps its title as innovators of tech without actually innovating. They have to keep it that way to preserve their business model as the leader of search engine that brings billions of dollars to their table. As long that we get excited and talk about Google every year of their awesome new product, they will remain in the top spot. They know how to play the game in business.
Score: 4 Votes (Like | Disagree)
theluggage Avatar
115 months ago
The only company that has nailed it so far is Tesla. Other companies are years off.
Actually, the back-pedalling may have been Tesla's fault because of the negative publicity generated by AutoPilot.

The problem with self-drive is that it won't be ready until it can demonstrate that it is virtually infallible. Rational thinking may suggest that it only has to be as good as the average driver to produce a major advance in road safety - but unfortunately, rational thinking won't have much of a role in the public and legal acceptance of self-driving.

For a while, every incident involving a self-driving car is going to be international front-page news. The first court case over a third-party death caused by a self-driving car is going to be a media circus. Adoption of self-driving cars is going to depend on changes in the law on liability and insurance (are you going to get into a self-driving car if you're liable for the consequences of bugs in Tesla/Google/Apple's last software update?)

Reality is, our pathologically risk-averse society has developed an irrational blind spot when it comes to letting a fallible human control a ton of metal hurtling around at 70mph (the accident rate is actually quite low, considering - turns out that ape brains evolved to tarzan through the trees are really good at it). That free pass isn't going to be extended to robots.

I think we're currently at the point where self-parking, lane-keeping, cruise control, auto braking etc. are at the limits of what can safely be done without causing driver complacency. The industry now has to make a quantum leap[1] to a system which allows the driver to kick back and start playing Pokemon - because typical drivers are not going to pay attention to the road and stand ready to intervene while a car drives itself. What we have now is a good proof-of-concept (and maybe a slightly better lane assist) - it still has a long way to go before mass acceptance. There are significant technical challenges and significant cultural/social challenges.

I'm sure it will come eventually, but its not going to be pulling in profits next year.

[1] (in the correct sense of the term - i.e. no intermediate states)
Score: 4 Votes (Like | Disagree)
Kabeyun Avatar
115 months ago
Google is another company that has gone off the rails. They were so busy cow towing and boot licking to Hillary this past two years, they forgot they were in charge of leading multibillion dollar companies.
Yes. That's exactly what it was. So amazed more people don't realize that. Thank you for the insight. I'm off to break up a child p**nography ring in a DC pizzeria.
Score: 3 Votes (Like | Disagree)
tatonka Avatar
115 months ago
Google is another company that has gone off the rails. They were so busy cow towing and boot licking to Hillary this past two years, they forgot they were in charge of leading multibillion dollar companies.
Gone off the rails where exactly? And what exactly has Clinton to do with it .. or rather what has Google done that was so strange?
This is just another hollow rant that says exactly nothing at all.
Score: 2 Votes (Like | Disagree)

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...