Skip to Content

Apple Reduces iPhone 7 Supplier Orders Amid 'Fading' Demand and 'iPhone 8' Excitement

by

Apple has reduced its orders for the iPhone 7 with suppliers, following the initial sales influx within the first month of the device's launch this past September. Supply chain sources speaking with Digitimes pointed towards strong demand for the Jet Black iPhone 7 and Samsung's Galaxy Note 7 issues as catalysts for the initial shipping momentum, but both factors have now trailed off in producing more iPhone sales leading up to 2017.

Because of these factors and more, demand for the iPhone 7 in China and other markets around the world has "started fading." The timing aligns with Apple's typical iPhone manufacturing slow down towards the end of each year, and attention by suppliers and customers is now said to be on 2017's much-anticipated tenth anniversary iPhone.

iphone7rosegold

Demand for the iPhone 7 devices in China and other markets has scaled down significantly since their launch less than three months ago, the sources noted.

Instead of paying attention to sales performance of the iPhone 7 devices, component suppliers and consumers alike have been shifting their focus to the next generation iPhone to be released in 2017, commented the sources.

"High expectations" for the so-called iPhone 8 are also factored into the shipment outlook for the iPhone 7 as the new year approaches. In total, shipments for the iPhone 7 are believed to be five million less in the first six months of 2017 than in the four month period the smartphone will have been available by the end of 2016.

The iPhone 8 already has a plethora of rumors surrounding its design and potential new features, including a glass body, edge-to-edge display, and wireless charging abilities.

Related Forum: iPhone

Top Rated Comments

PBG4 Dude Avatar
121 months ago
And how about lack of headphone jack on iPhone 7?
Easily the worst part of owning an iPhone 7 for me. The phone is excellent other than this omission. It has bit me in the ass many times now as I don't carry the dongle around with me all the time.

Even at home, the whole, "crap I have to find that adapter" is annoying. As a musician, I knew this could be a problem. Just didn't realize how annoying it was going to be.
Score: 30 Votes (Like | Disagree)
macduke Avatar
121 months ago
It would be really funny if this iPhone 8 was just an iPhone 7s. So funny I would cry!
Score: 29 Votes (Like | Disagree)
Sevanw Avatar
121 months ago
HAHAHAAAAA, riiiiiiight, shrinking demand because of iPhone 8 excitement. Lol. Just no way that the iPhone 7 being meh has anything to do with it.
Score: 16 Votes (Like | Disagree)
kamalds Avatar
121 months ago
Apple might add headphone jack in iPhone 8 to blow our mind! Also I didn't buy iPhone 7 because of lack of 3.5mm jack
Score: 15 Votes (Like | Disagree)
Mac 128 Avatar
121 months ago
And how about lack of headphone jack on iPhone 7?
Score: 12 Votes (Like | Disagree)
bladerunner2000 Avatar
121 months ago
Bluetooth is here, and has better battery life then it had. If you don't want to embrace it, you're SOL because it's the future, even if you refuse to accept it.
Bluetooth's audio quality still sucks balls. Next, it's another device that you need to remember to have to recharge on a regular basis. It also drains battery life on your main device. Despite all these negatives, for some reason bluetooth headphones are still ludicrously priced.

And you want us to switch from simple 3.5mm jack to this junk? No thanks.
Score: 12 Votes (Like | Disagree)

Popular Stories

macbook air blue

What's Coming in the M5 MacBook Air

Thursday February 26, 2026 3:57 pm PST by
Along with the low-cost MacBook, Apple could introduce a refreshed version of the MacBook Air next week. Most of the focus will be on the new machine, but the MacBook Air is expected to get some useful internal updates. M5 Chip The next-generation MacBook Air will adopt the M5 chip, which Apple already introduced in the iPad Pro and MacBook Pro models that came out last year. Apple's M5...
Apple Announces Special Event in New York Feature 1

Apple Teases 'A Big Week Ahead' With Announcements Starting Monday

Thursday February 26, 2026 6:06 am PST by
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac. Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
ipad mini 7 1

Could Apple's OLED iPad Mini Finally Be a Kindle Killer?

Friday February 27, 2026 12:08 pm PST by
With a similar screen size and easy, one-handed grip, the iPad mini has always been the Apple device that overlaps most with dedicated e-readers. Now, amid rumors pointing to an OLED display for the next generation, could the iPad mini finally replace devices such as the Kindle and Kobo? The shift from LCD to OLED could make the iPad mini far more appealing as a reading device. OLED panels...